How insurance brokers use webinar software for promotion

Learn more about the webinar software options that your insurance agency can use to reach its audience and establish credibility.

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How insurance brokers use webinar software for promotion

Resources

Key quotes:

  • "Here’s a resource that will help you get started with creating your own personas: We won’t spend a lot of time on discussing why you need a website -because it’s 2017- but we’ll share some interesting statistics from Iris to reinforce that need: On to what you need that website to include."
  • "But that work will pay off when people just don’t want to leave your dashing website or they keep downloading your resources in exchange for contact information because you offer so much value! Needless to stay, the more useful and valuable content you supply your potential customers with, the more willing they will be to convert to leads — and provide you with the contact information you need to process and follow up with."
  • "CTA buttons are especially effective when used on the popular pages of a webpage, to lead to more content or to encourage contact."
  • "A landing page is a webpage created exclusively for converting visitors to leads — in other words, to encourage them to take another step in their journey towards becoming a client of yours."
  • "On landing page, they’re usually greeted with a form where they leave information in exchange for content or other offers (e.g."
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Key quotes:

  • "This analysis considers how the website of the company and all of it’s eventual public services created to promote the brand identity respond do mobile devices."
  • "Using a combination of keywords that our personas would presumably use to satisfy their their needs in terms of insurance, management tools and information, we can identify easily the main most popular hubs."
  • "To fathom the web, a list of important meaningful keywords will be created with Using the tools openly available, the identified keywords can be analysed so to better understand the needs of the potential customers."
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Transcript: But I'm telling you if you can get 20 people on a webinar you have something valuable to say and so it's figuring out kind of what what you're knowledgeable about or how you can bring in someone else that's knowledgeable in to where you can maybe co-host a webinar so do you want to learn how to sell to the masses instead of selling one at a time so we're gonna be talking about tonight we have a special guest Jessica Dubois gonna be joining us in a minute to talk about how to run a webinar start to finish all the tricks all the secrets things that C's done we're excited about it I know I've done some webinars but I wanted to bring somebody else that's actually doing it regularly and as a professional at it to the show a lot of you have asked me about webinars how we do them so I said why not do a show on it so I'm excited to do it those of you just joining us or a new to the show here my name is John Sirocco with heads up advisor we teach you independent health care advisors... See more →

Key quotes:

  • "The first being you are likely to burn a lot of bridges with the people you most care about, and the second is these leads will soon dry up."
  • "Here are a few tips: Publish on LinkedIn Make sure you are active on LinkedIn by answering the most popular queries you got from existing clients."
  • "Once saved, LinkedIn continues to find people who fit your saved search and sends you an email with a list."
  • "Over 70% of traffic comes from targeted search by users looking for your content."
  • "Creating unique content and sharing this highlights you as the expert."
  • "Make sure your answer is helpful and doesn’t come across as a sales pitch."
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Key quotes:

  • "Just because you’re selling something doesn’t mean it needs to sound like Marketing-Bot-O-Tron-3000.” When your customer knows there is another human being on the other end, they’re going to feel more comfortable trusting your brokerage."
  • "What will work is offering your customer something of value in return for their loyalty, such as a huge discount on their current policy for purchasing a new type of insurance or a lower price for an introductory period."
  • "Having one designated individual in your brokerage not only create posts, but also respond to customer questions and comments, can be a great way to make your social pages feel human — and trustworthy."
  • "Every proactive step you take to educate on the advantages of being your client, whether you are offering them helpful insurance tips and advice through your content marketing, taking the time to check in and see if they have any questions, or simply connecting on a personal level, fortifies the customer relationship."
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Key quotes:

  • "Here are the best ways for insurance agents to boost their marketing strategies efficiently: 1."
  • "It will help you to regularly track where every new business is coming from & which marketing strategy is suitable 2."
  • "Use the strong referral program that rewards existing & new customers 3."
  • "Keep updating your website regularly with lucrative business offers to attract more customers."
  • "Automate your emails and make sure you optimize social media marketing strategies to the fullest as it is the most suitable & time-saving way to reach your audience consistently."
  • "Don’t use the social media profile to share information related to insurance."
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What customers & experts say

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Natalie Customer / Natalie Elisha Gold

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