How law firms can use webinar software for promotion

Key quotes:

• "You will find that the excitement will build from one presentation to the next as the audience begins to leave positive reviews and encourages their acquaintances to attend future webinar meetings that you host."
• "These are all components that make hosting webinar meetings a more efficient use of your time, and your participants, in comparison to in-person meetings."
• "Webinar meetings are a great way to tout your experience and your professionalism to all of the participants that attend."
• "Webinar meetings allow you to assemble multiple participants, each taking part in your presentation from a location that is convenient to them, and then issuing a call to action that many will heed."
• "This does not even begin to touch on the time factor and other issues that make in-person meetings impractical in many situations in today’s globally connected world."
• "Webinar meetings are not just effective as sales tools either, as they are turning into a great way to conduct regional staff training, seminars, conferences, and much more."

Key quotes:

• "Sample Webinar goals: The questions you ask a webinar provider should highlight your own webinar goals to ensure you are picking the best platform to highlight the goals and objectives you select."
• "What custom branding opportunities are available with your platform? If a question they ask implies they are an unhappy customer, this is a perfect opportunity to reach out to them outside of the webinar to try and resolve their issues."
• "Sometimes a webinar provider can have advanced technical set-up functions to ensure the live webinar screen integrates with the audio to properly record."
• "If you’re hoping to use webinars to generate brand awareness, having social media capabilities will be important."
• "To double down on your brand awareness opportunities, you can have webinar attendees tweet their favorite statistics or quotes directly from the webinar provider to greatly increase their social media engagement with a webinar."
• "Videos are often used in webinars, and even if you don’t have a need right now for being able to play them, you’ll want to understand your options for the future when you are more likely to use one."

Key quotes:

• "In response to the curveball thrown by COVID, law firms need to pivot their marketing game."
• "It is time to focus on targeted pain-points of the client."
• "The client needs focused attention on their current or potential pain points."
• "Pre-empt and act By understanding the root cause of the issues, law firms can pre-empt the client’s needs."
• "Go with a business solution The client is no more looking for only a legal solution, neither should you only focus on that."
• "Stand with your community Law firms can help the young lawyers, fresh out of college, who are facing the heat."

Key quotes:

• "Because the sales process in a B2B approach can often prove far more intricate and time consuming than direct selling to consumers, it’s critical to implement a thorough marketing plan that drivers brand recognition and delivers results."
• "A single session allows you to connect with as many prospects as you’d like; attendees simply have to log in at an appointed time wherever they’ll have access to a computer."
• "Not only can you promote your business directly to several organizations at the same time, B2B webinars also allow you to connect with multiple locations of the same company simultaneously to streamline the purchasing decision-making process and ensure everyone receives identical information."
• "Webinars that focus on a specific topic or industry trend not only boost audience attendance, they also offer a relatively effortless way to generate new leads and prospects within your organization."
• "You’ll have the opportunity to connect with, inform, and educate your audience on what’s up and coming in your designated field, instantly establishing your brand as in-the-know experts."

Key quotes:

• "I would like to suggest six potential uses of webinars for professional speakers."
• "In most cases, I am a firm believer in the old aphorism about “not being able to pay your bills with exposure.” But you may wish to occasionally do a complimentary guest presentation or accept a lower fee for a webinar appearance as part of your personal marketing plan."
• "After you are booked, offer to hold an interactive online session before your talk, where audience members can come up to speed on the basics of your topic."
• "It’s the big question for professional speakers… can you charge people to attend your talks online, the same way you would charge them to hear you speak in person? And that runs smack into another potential problem… If your webinar product uses the same login link for all attendees (GoToWebinar is an example), you run the risk of registrants sharing the login information with others who have not paid."
• "Or you may be able to offer the post session webinar as your own pay-to-attend event for those who are interested."