How loyalty cards keep website visitors coming back

Key quotes:

• "Digital marketing via a website and social media is one of the most cost effective ways to cultivate an audience, which makes it ideal for small businesses with a limited marketing budget."
• "Churn and turnover are a part of any business, but content marketing can help alleviate excessive churn rates to retain more customers."
• "If you have been able to successfully earn the credibility of an authority figure in your industry, one of the best ways to retain customers is to keep them coming back for more content."
• "This way, you’ll catch their attention through marketing channels like YouTube each time you post new content."
• "If a user was engaged enough to surrender their precious email address, you can (and should) use direct email marketing to inform customers of new content and offers."
• "While it’s true that email marketing isn’t a medium with the highest click through rate (CTR), it is still an effective way to repeatedly reach out to your audience to cultivate repeat customers."

Key quotes:

• "You can do this in a number of ways, such as providing an excellent mobile experience for people who visit your store, sending coupons and other offers in emails to past customers, sharing updates about new products on your social media pages and in your blog posts, and always thanking your customers for supporting your business.” William Harris — Sellbrite Firebox is a great example of simplified shopping, even on mobile, which makes it easy for customers to purchase again and again."
• "That means offering personalized experiences, relevant recommendations, and products that truly are worth spending a little extra on.” Tommy Walker — Shopify Display recommendations on product pages to provide extra value and improve sales with repeat customers."
• "It will go a long way toward building long-term relationships.” Armondo Roggio — PracticaleCommerce “When past customers are writing a review, they’re actively thinking about the positive experience they had with your brand, making it the perfect time to offer another great experience."

Key quotes:

• "Another way to improve site experience is through customer service options."
• "Here’s an example of how you could add Live chat to your website: Image Source: https://www.mylivechat.com/screenshots.aspx Lastly, there are some simple tweaks you can make to ensure a good experience with your site."
• "A great way to improve the customer experience both on your website and once they leave is through the order and shipment tracking."
• "After a customer completes an order with you, they should be able to do the following things: The next strategy for generating return customers is through email marketing."
• "Here’s just a small example of the type of data a good CRM can provide you with: Image Source: https://www.ventureharbour.com/23-benefits-of-marketing-automation/ The keys to generating return customers is identifying the best prospects among your past customers, reaching out to them at the right way and at the right times, and ensuring they have a good experience all the way through."
• "If you can create a program in which customers are rewarded for frequently coming back to your eCommerce store, you will be able to generate a lot more return customers."

Key quotes:

• "Read more: 15+ Stats You Should Know When Redesigning Your Website Your audience won’t be loyal to you if they can’t even access your page."
• "So if you want to build trust with your visitors and get them back to your site again and again, start by tightening up your page load times."
• "You can include your client testimonials from the previous step here as well for added credibility — data is impressive, but your visitors still want to see that the customer was happy with the results."
• "Read more: Everything You Need to Know About Compelling Calls to Action On your mobile site, make sure that any phone numbers and email addresses are interactive, so that visitors can contact you directly from the website."
• "Including a blog on your website is a great way to build trust with your audience."
• "Read more: 8 Tweaks to Improve Your Website Copy in 30 Minutes or Less The ultimate test for whether your audience trusts you — aside from hiring your company — is whether they interact with you on social media."

Key quotes:

• "Through this face to face conversation he asks a lot of questions hoping to reveal what the visitor likes and what he is finding difficult to achieve on the website."
• "In my humble opinion, there are two main categories of recommendation engines: the ones that make use of machine learning and the ones that don’t."
• "There are a lot of tools these days that can detect the moment when a visitor is about to leave your website."
• "Triggering the chat to ask the visitor if he needs help completing the order is in no way disturbing."
• "Another way to use the chat is to help users interested in a particular category or product."
• "Sending a message like “Do you need help choosing a bike?” will not only help you close the sale, but it could help spotting different issues with the site or with the products."