How management consulting marketing can improve conversions

Key quotes:

• "Offering your customers free shipping and returns is a no brainer."
• "Because a whopping 74 percent of US consumers say free delivery is the top factor that would improve their online shopping experience, according to the Boston Consulting Group."
• "Add in the inherent risk of online shopping — never knowing 100% if you’re going to like an item — and it’s easy to see why so many people love free shipping."
• "If you’re already offering free shipping and returns, make sure that information is known to the public on your website and in all your marketing materials."
• "Trustmarks, sometimes known as security badges or seals, reassure customers that the site they’re on will keep their personal information safe."
• "According to Inflow, a company that specializes in conversion rate optimization, only the best known trustmarks actually help increase sales."

Key quotes:

• "In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t."
• "And there are so many ways visual content can increase conversion rates."
• "It’s no wonder that the right visual content increases conversions, but only when used the right way."
• "Product videos have been shown to improve conversion rates — 73% of U.S."
• "adults, for example, are more likely to purchase a product or service after watching a video that explains it."
• "But it’s not as simple as “Video = Conversions.” Videos only work this well when placed in the hottest areas of your product page, like next to product images or “Buy” buttons."

Key quotes:

• "With a wealth of data on customer behaviour, such as browsing and purchase history, personalization has the potential to improve your ecommerce conversion rate through better targeted and relevant email marketing, to better on-site experiences."
• "Voice search allows your potential customers to ask specific questions and to expect quick and personalized answers to help them make a purchase decision and increase the conversion rate for your ecommerce website."
• "Because the best way to improve your ecommerce conversion rate is to show your customers the products they’re most likely to be interested in."
• "I think there are two important strategies that ecommerce sites need to consider in 2018 for conversion rate optimization."
• "The basics include things like: Improving site speed; ensuring good user experience; providing high quality, yet web-optimized product photos; updating product descriptions so they focus on the benefits to the customer… not on the features and specs of the product; and of course, offer free shipping if at all possible."

Key quotes:

• "Imagine, for example, a message on an eCommerce store “The last pair of shoes” or “The offer is expiring in 20 minutes.” HANDPICKED RELATED CONTENT: I love talking about how we can increase conversion rate and how we can optimize it, because most sites, especially ecommerce merchants, get this wrong."
• "Providing “customer-centric” content and redirecting every single visitor to the most relevant landing page can help you deliver the right content (what), to the right users (who), at the right time (when) — as a result, increase conversion rate."
• "Conversion rate optimization is an incredibly impactful practice to increase the ROI on not just key conversion points like a landing page or shopping cart, but with ROI reverberations upstream to make media buys, branding work and almost every other piece of marketing more effective."
• "Research like this CRO test from back in 2005 that produced an overall 41.8% increase conversion rate by improving the copy on a three-page order process."

Key quotes:

• "Marketing is to business what an engine is to a car."
• "Like a car with the most efficient engine leads the race, in the same way a business that has streamlined its marketing division, remains ahead of the competition."
• "Consultants can give a facelift to the marketing plan of a business in a number of ways."
• "They can help consolidate the marketing efforts in order to land new customers and to increase business with the existing ones."
• "With growing competition, the consultants are now more often required to come up with new improved methods to help their clients stand out among others."
• "Listed below are 9 simple guidelines for consultants in which they can help the clients rejuvenate their marketing strategy: To sum up, we can state that a good combination of useful marketing automation softwares is required to keep the business up and running."