How marketing strategies can help boost your bar's brand

Key quotes:

• "Sent out weekly, monthly, or quarterly, subscription boxes are curated collections of niche products meant to target people with specific interests."
• "Looking at the websites and social media accounts of different subscription companies will give you an idea of the products they curate, and the product feedback from subscribers."
• "If your brand is consistently coming up with new and exciting products, like unique candy flavors or different coffee blends, you can even curate your own subscription boxes."
• "Companies like Cratejoy allow you to make boxes and market them to the thousands of customers already using the site."
• "While handing out samples may not seem like the most effective marketing strategy for smaller business (after all you’re spending money without any guarantee on return) they can provide a considerable boost to your company."
• "No matter what type of product you’re selling, there’s a niche-based influencer out there that fits perfectly with your brand."

Transcript: So after reading a lot of these online list of the best restaurant marketing techniques out there and these 25 best marketing techniques for restaurants or marketing tools and tips I noticed one thing is that all of them are either very dated or common-sense and a lot of them had to do with claim your Google page claim your Yelp page claim all your online directories I think that falls in the common sense realm so we'll leave those alone but here's my tips for the steps of marketing a restaurant correctly and something that's actually going to bring people in the door today in 2017 and 2018 number one I think that the very first thing you should do and get a professional food and architecture photo shoot done hire a professional photographer don't use your server who has a cool camera don't use your iPhone don't use any that stuff please hire a professional the differences are night and day the guy's gonna cost you three four hundred bucks you can use these photos for years literally two three years you can use these four so it's some of the best ROI you're gonna possibly get you... See more →

Key quotes:

• "Beverage Trade Network interviews Hannah Hanley of Heritage Distilling Company on how to optimize small marketing budgets to support your retailers and build your brand."
• "Tweet Beverage Trade Network interviews Hannah Hanley of Heritage Distilling Company on how to optimize small marketing budgets to support your retailers and build your brand."
• "It’s all about finding the right fit for your brand and giving your retailer the necessary attention that they need."
• "Heritage Distilling Company uses low cost channels and clever marketing to help provide support to their on-premise accounts and build brand recognition."
• "What kind of support do you provide at new account launches to help increase sales."
• "There are four main reasons a customer buys a bottle of spirits: When you launch a new brand you really need to feel like you hit a home run in each of these four aspects: the label speaks to people with high levels of passion; the product in the bottle is of very high quality; and the price point is competitive with the larger competitors."

Key quotes:

• "Well, where most cafes, bars and restaurants falter is NOT in the implementing of a marketing strategy, but in failing to realise that one marketing strategy or even several working to build a business — that are themselves NOT connected to one another, will always fail."
• "However, very few have these marketing strategies for cafes linked together and it is in this linking — this connection between Facebook and your website, your traffic and your blog, your ads and your email marketing where real success lies."
• "If you boost a post IN Facebook that doesn’t send traffic or customers to your website, you are simply “boosting” a post."
• "However, all of this work will fall short if your website (Your Cafe) does not have a brand which connects with these new customers."

Key quotes:

• "Like all the other small, medium and large businesses, restaurants and bars collect data but rarely use it in order to make important decisions."
• "Data analysis can help to enhance customer experience, minimize costs and boost sales."
• "With easy to use data analytics tools like Bevager, Foodager, and Partender you can find the per unit cost of the items and then set a favorable sale price before you launch a marketing strategy."
• "Before crafting the marketing strategy for your bar or restaurant use data analytics to identify pain points in the areas mentioned below."
• "Minimizing labor/staffing costs Professional bar owners and restaurateurs know that it always takes more than just a great menu to boosts their profits."
• "Use data analytics to improve customer experience before marketing your product People misunderstand that the value is price-driven."

Key quotes:

• "To ensure that you’re reaching the largest potential audience possible, it’s essential to engage in something marketers call “multi-channel marketing.” This means that by using more than one way to reach potential customers — for example, use email and social media platforms like Instagram and Facebook alongside one another to amplify your message — you’ll be reaching more eyes than if you only choose one platform."
• "The majority of restaurant owners understand the impact of real customers recommending their business to their friends and colleagues, but they don’t understand that they can take actions to encourage this type of marketing."
• "For example, Mondays and Tuesdays are popular nights for restaurants to offer specials like “10 cent wing night” and similar bargains (wings are a menu item with a high-profit margin, so deep discounts don’t hurt your bottom line)."
• "SEE ALSO: 10 Ways Small Businesses Benefit the Local Community You want to be able to market your restaurant effectively, but you don’t want to spend more time on it than the actual food service side of your whole operation."