How native video advertising works to promote your brand

Key quotes:

• "No matter how many times you email that editor, and no matter how well written the pitch, it’s tougher than ever to get your brand’s name and content in front of a new audience."
• "We’ll show you a few of these paid media tactics and why you need to include them in your content strategy."
• "By paying for a sponsored content post, your marketing team can focus more on developing quality content over worrying about the minutiae of working to get earned coverage."
• "The most effective types of native ads and sponsored content are those that, although slightly branded, provide real and actionable value for the reader."
• "You don’t want to post two similar ads at the same time on your social media feeds as a test."
• "But when using a discovery platform or promoted social posts, you have the option to run multiple ads to test which one gets the most clicks or engagements."

Key quotes:

• "Sponsored content is an ad that looks like a typical article, and therefore, publications have to find a balance."
• "(Read the full version of this article if you want to hear about the best B2B industries for native advertising!) We’ve pulled some of the most successful examples of B2C native advertising from The StoryStudio to give you insight about the impact of sponsored content in these top industries."
• "Crayons to Computers, a non-profit that provides underserved students with school supplies, experienced a 543% increase in time spent on content than the industry average with their advertorial."
• "Native advertising for higher education works well because readers can experience an in-depth and immersive ad that doesn’t feel like an ad."
• "Sponsored content is ideal for reaching customers who may be more skeptical of intrusive advertisements, have ad blockers installed, or prefer information to come from peers."
• "Native ads, like your current content marketing efforts, are also focused on providing insights and value over a straight sales pitch."

Key quotes:

• "For example, one post could promote social media marketing services on Facebook and outrightly target people who might need it, like small businesses."
• "In fact, according to the same study, people see native ads 25 percent more than traditional banners, which consequently translates to more clicks and a better return on investment (ROI)."
• "And naturally, because they are the ones getting paid to promote that content, we are seeing a rising trend and interest for native ads — nearly 90 percent of publishers have native advertising campaigns in motion or plan to launch them in the near future."
• "And here’s why: Advertorials have branded content, clear calls to action, and they can try to mimic native advertising, but if they are promotional to the point where content consumers can clearly see it’s an adv, then it is, well, an ad."
• "In fact, nearly 54 percent of consumers don’t trust brands who produce branded or sponsored content, proving that native advertising is a tricky line to tow."

Key quotes:

• "Since the user has a choice for engaging with the ads, native videos generate higher brand lift."
• "And they published this branded video in October 2015: “This Unicorn Changed the Way I Poop.” The video amassed 25 million views on YouTube and 77 million on Facebook (1.2 million shares)."
• "Since native video fits seamlessly within the surrounding environment and doesn’t intrude on the user experience, it’s an excellent opportunity for brands to build relationships."
• "Image from: comscore.com Opera recommends brands to follow creative best practices for further optimizing the campaign performance."
• "Image from: comscore.com In fact, the four brands that followed the above best practices were found to achieve better metrics (by a factor of 2x or higher)."
• "Image from: comscore.com Alright, now you must have a clear understanding that native videos are editorially driven branded content."

Key quotes:

• "However, LinkedIn videos ads are the best to target B2B marketing."
• "Therefore, there is a demand for video marketing content so you can use for LinkedIn videos."
• "Now it is a primary B2B marketing platform to make LinkedIn native videos, LinkedIn video ads."
• "On the other hand, LinkedIn video ads are sponsored videos that the company uses as LinkedIn video marketing tips that appear in the LinkedIn feed news."
• "However, this advertising may include job posting, company’s products, services, and marketing strategies for the overall development of the company."
• "For example, if you are posting a LinkedIn video regarding the latest products on your website or company."