How rewarded video ads give users incentive to watch

Key quotes:

• "Rewarded Video Ads are ads that incentivize the app user for watching the ads."
• "Developers can however provide different kinds of incentives to encourage user engagement."
• "In fact you can use the rewarded ads strategy to engage your users and move towards different business goals."
• "Let’s look at some of the ways developers can guide the user behaviour with rewarded video ad strategy."
• "#Promote a product: If you want to promote a product you have recently launched, rewarded video ads are your best bet to create awareness and the initial buzz."
• "You can put ads about the upcoming event in the app with the promise that the users who watch the ad would be rewarded with discounts on the entry fees for the upcoming event or other such incentive."

Key quotes:

• "Verasity helps video publishers reach bigger audiences (get more views), reward their viewers (with VRA), and therefore keep those viewers coming back again and again."
• "Improving the size, engagement, and satisfaction of their audience helps video publishers grow and become more successful, allowing them to make more content and give more rewards."
• "One of the cornerstones to Verasity is allowing video publishers to offer rewards using our patent pending Rewarded Player technology."
• "Larger, more engaged audiences are important to Video Publishers as it means they can generate more revenue through advertising, sponsorship, subscriptions and most other forms of monetization they use."
• "While in the early days this was a big boost, Video Publishers are now struggling to get those audience to come to their main site where they are able to generate revenue."
• "By using Verasity’s Rewarded Video Player technology, Video Publishers can offer a clear incentive to their audience to consume their content on their main site — a reward."

Key quotes:

• "These types of ads are a great incentive for people to download and play certain applications, and they can be a huge boon for your advertisers and to your company."
• "When you are able to provide them with a great game, and a way for them to get something for nothing through the reward video ads, it is a marketing and monetization marriage made in heaven."
• "People like the idea of getting something they want for free, and that’s exactly what the reward video ads promise."
• "This is why reward video ads tend to be one of the most effective methods of monetizing applications, especially games."
• "When there is a collectible element involved, as well, it can help to increase the amount of time that people want to spend playing the game."
• "People don’t mind the ads at all, and they are more likely to watch them since they will be getting something for the game."

Key quotes:

• "Yes, unfortunately, there are several mobile app developers out there who do not trust Rewarded Video Ads enough to use it as a game monetization strategy."
• "Needless to say, rewarded videos ads are emerging to be the cornerstone of a game app monetization strategy."
• "The decision solely depends on the game type and the rewarded video placement, but here are a few things one needs to bear in mind: Insert ads at the start of the gameplay to give gamers an additional morale boost in the form of virtual currency, power-ups, game elements and so on in exchange for watching your video."
• "During such times, the developer could think of introducing some rewarded ads to pull the gamers back into their game."
• "For instance, the Finnish game Zombie Catchers, with its opt-in placement ads has got it right when it comes to placement of reward ads at the end of the gameplay, keeping the players hooked before they start the next session."

Transcript: Everyone is smarting from how to make mobile games calm on July the 24 2016 Sunday here in Shanghai China afternoon time around 6 p.m. super super hot at the moment this like summer is really started here now usually it turns into like a Sun or outside during like this time so I actually I really like it when it's when it's very hot but even it's when it's this hot even I have trouble with it I've gotten kind of used to the hot weather but this is seriously hot but it's not it's not sunny sunny Florida it's just humid it's just really hot sometimes the Sun is out so I've been feeling I've been feeling a little bit better today so this video anyway is about reward video ads and I would just dip it into some of the statistics on a couple of our new games because we've been focusing on reward video ads more recently and I wanted to do a video and also just sort of dip into it a little bit more and see if I can reflect on the numbers a little bit so I thought I'd do a video and... See more →

Transcript: JOHN WEISBAUM: Hey, everyone. This is John withthe AdMob team. And today I'll show you howto request a rewarded ad, display it, and then handle thecallbacks to reward your users. Rewarded ads let youshow a brief video ad to your users in exchangefor some kind of reward, and the mobile ad's STKhandles all the heavy lifting of displaying the adfull screen and letting you know when to reward a user. If you haven'talready, you might want to take a lookat our videos that show you how to importthe STK into your apps. We'll put a linkin the description. If you're comfortablewith that, then you're ready to startusing rewarded ads. Let's take a look athow to get started. Here I am in a brand newAndroid Studio project. I've already imported theSTK in my build.gradle file. I've also added the appID to my Android manifest. And I've initialized the STK inmy activities on create method. You can see I have twomethods, load ad and show ad, and these are connectedto two buttons with on clickattributes in my layout. You just as easily coulduse an onclick listener. To get started, I'lladd a private reference to a rewarded ad object. Next, in the load... See more →

Key quotes:

• "Rewarded advertisement enables users to earn from advertisements instead of being forced to watch it with no gain, the value exchange is far greater which in turn produces a much better user experience."
• "The brand that appears in the advertisement reaches its target audience who opted-in to view the advert, the publisher who displays the ads gains money and engagement and the viewer receives the reward."
• "The rewards provided after viewing rewarded advertisements are great engagement tools as they give viewers a reason to watch the entirety of the ad."
• "Through Verasity’s patent pending Rewarded Player Technology, video publishers can utilize rewarded adverts to increase engagement, revenue and user experience on their site."
• "Verasity’s Patent Pending Proof-of-View™ technology is another huge benefit to publishers and advertisers who utilize our technology because they know that the viewers are watching the entire advert and are engaged."
• "Advertisers get a higher completion rate of ad views, better audience targeting and a much higher viewer satisfaction."