How SEO spiders affect your website traffic and ranking

Key quotes:

• "It requires many moving parts working in the right context in order to create a holistic, effective marketing strategy that gets results for your business."
• "From audience, to the user, to final conversions, SEO involves executing the right moving parts in the correct context and in the correct order to win clients, conversions, and sales for your company."
• "But, if you’re in a rapidly changing industry where the market shifts quickly, it may be important to integrate a quarterly or even bi-monthly keyword research task into your SEO process so that you know exactly what audiences are searching for next."
• "If your website architecture is out-of-whack, or your internal linking is off, or if you don’t even have a sitemap.xml file (shame on you), it will be difficult for search engines to crawl your site."
• "When you don’t get indexing right, you can leave entire sections of your site not being taken into account when it’s crawled."

Key quotes:

• "While there are many factors that determine how well a site ranks in any given search engine, there are a few basics that anyone can understand and implement into their website."
• "These factors provide an indirect, but measurable influence on a site’s external popularity, which both Google and Bing interpret as a mark of a quality website."
• "And search engines attempt to rank and place that content in their results pages the best way possible to satisfy that intent."
• "For a search engine to find and properly catalog the pages on your website, there first must be a link to it from a site already in its database."
• "At one point, “bad actors” used keywords nefariously by stuffing them into the keyword tags of websites to fool search engines into providing top rankings."
• "While it’s good to have some keywords here, it’s arguably more important to provide an accurate and compelling description of the page so that it encourages the search user to click through to your site."

Transcript: - So if you're not showing upon the search results page, you're missing out on ahuge untapped potential of all these customerswho literally are typing your products into the searchbar wanting to purchase. - Welcome to The Journey. I'm Nealey. - And I'm Morgan. - And today we're going overthe beginner's guide to SEO All right, other thanbeing a super cool acronym, what is SEO? - So SEO stands forSearch Engine Optimization. Search Engine Optimization is the work that goes into your website. So it's actual work that you have to do to prove to Google and other search engines that you're the most relevant answer,and the most trusted for searches related toyour products or business. So those two things. Relevance and trust iswhat Google's looking for to determine which, whichwebsites it should rank on the first page. And so when I sayGoogle, just so you know, I'm gonna be using that interchangeably for all search enginesbecause 167 billion searches happen on Google a month. - That's a ton. Most searches happen on Google, right? - Right, so I'm just gonnause Google interchangeably, I mean, it is the 167 billionpound gorilla in the room, so, we're just gonna go with... See more →

Key quotes:

• "It can be defined as a computer program which helps in locating the most relevant information asked by the user on the Web."
• "Some of the popular Search Engines include Google, Yahoo, Bing, Baidu and MSN Search."
• "The information which is then collected by them is used to create an index of the Web."
• "A Search Engine includes: Basically, every Search Engine uses its own algorithm to rank webpages making sure that only relevant results are returned for the query entered by the user."
• "The result for a specific query is then shown on the Search Engine Results Page (SERP)."
• "Each and every Search Engine will have a different way to calculate the rankings by using their own algorithms."

Transcript: - Today, I'm gonna show youmy complete SEO checklist. In fact, this is thesame checklist I've used to get first page Google rankingsfor competitive keywords, like Keyword ResearchTools, and SEO Campaign. I'm Brian Dean, the founder of Backlinko, and in this video, I'mgonna walk you through my entire SEO checklist, step-by-step, keep watching. When I first got started with SEO, I had no idea what I was doing. So, I started to search for things, like how to get higher Google rankings, and how to SEO my site, anddespite following all the advice that I read, my traffic didn't budge. It was really frustrating. (growls) I hate you, Google. Today, my site bringsin hundreds of thousands of visits per month, mostly from Google, and major media sites, like Entrepreneur, have called me "an SEO genius". My secret, I developed a repeatable, step-by-step SEO process, and that's exactly what I'mgonna share with you right now. So let's kick things off with Step #1 of this SEO Checklist, Set Up Essential SEO Tools and Plugins. Your first step is tomake sure that you have three important SEO toolsset up and ready to go. The first tool thatevery site needs to have is... See more →

Transcript: Hi guys David of Xfinity here with a eh Refs today I'm going to run you through a process I use to give me a quick fuel for a website and hopefully identify some SEO issues in the process so you can see I've got a number of tabs open here which will be using shortly but before I do that I'm actually just going to nip over to a program called beam us up which is basically a web crawler that'll spider the site the way Google sees it I'm using bhima's up but you could use screaming frog or any alternative crawlers to do the same so I'm just going to start that process in the background and well that's going ahead we could net back over here and start going through the website itself okay so first things first we'll go to the the website we're going to be auditing and this particular one is an e-commerce site called toy universe home dot EU so we're on the home page of the site and if we just quickly view the source let's take a look at some fundamental on-page factors first of all we've got the title... See more →

Key quotes:

• "We have crawled the internet (pun intended) and have gathered 5 SEO tips to rank higher on Google."
• "After your website has been properly crawled, your page is ranked according to the search engine’s standards."
• "These standards define your website’s relevance, and obviously, its place on the search engine response page (SERP)."
• "Here are 5 things you need to be aware of when you’re perfecting your website’s SEO: Starting January 2017, Google has begun flagging non-secure links, so websites owning an SSL certificate are now ranked higher than their counterparts."
• "In December 2017, in an interview with Search Engine Land, a Google spokesperson said that snippets’ length has increased in order to provide a clearer and more descriptive overview of a certain page."
• "Depending on the business, there are certain features the search engine result pages (SERP) has that can help promote your website."

Key quotes:

• "Crawl budget is derived from two very important factors: Crawl Rate and Crawl Demand."
• "Considering the crawl rate and crawl demand of your website, we can define the crawl budget as ‘the number of web pages or URLs Googlebot can or want to crawl from your website’."
• "Crawl rate may spike up or drip down depending on: Crawl Demand: If the demand for indexing your web pages is low then Googlebot will avoid crawling your pages."
• "Thus, your website’s Crawl Budget is defined as the number of URLs Googlebot can or want to crawl depending on your website’s crawl rate limit and crawl demand mutually."
• "But the bottom line is, you want Google to crawl all your web pages and you want that Googlebot should keep revisiting your website for new pages."
• "Thus, we can say that demand has increased and Googlebot are out now to index more and more pages which can be displayed as SERP but making sure that user experience is not degraded."