How targeted email marketing services help your business

Transcript: Does your business have an online marketing strategy if the answer is no then you need to start thinking about email marketing why because email marketing is one of the most effective ways to reach thousands of potential customers around the world now you may be thinking what exactly is email marketing email marketing is all about targeting the right people with the right message at the right time for example if you run an online store you probably have many competitors what is important then is to establish an effective communication channel with people who visit your website if you need to give them a reason to subscribe to your mailing list where you can keep them informed about the products or services you offer the building an email list ensures that none of your website traffic is lost and that the same people will likely come back and again and again regular contact with your subscribers is key to creating returned customers the big question of course is how to get your visitors email addresses are the best way to get your visitors email addresses is to entice them with something clever some we'll definitely want in exchange... See more →

Key quotes:

• "Employing an effective email marketing strategy is an essential tool for building up brand awareness."
• "However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company."
• "In this article, we will take a look some highly effective methods for reinforcing brand awareness using email marketing."
• "It is important to consider the following: Email marketing templates are an opportunity to reinforce brand recognition."
• "Informing the newly subscribed user what to expect from future email correspondence will make a brand feel much more personal."
• "From a marketing perspective using an email message to segment users in this way can present many opportunities for email personalization further down the line."

Key quotes:

• "One of the best practices in email marketing is to include information together with the signup form to let your new subscribers know how you plan to email them, whether it would be twice a week, once a month or any other timeframe."
• "In case you have to increase this frequency later on or during busy seasons such as the holidays, you can send an email to your subscribers and let them know ahead of time what to expect."
• "In this case, it is an ideal time to start tailoring your marketing to particular groups of people, providing information specific to them and not a one size fits all approach."
• "Lastly, if the rate of people unsubscribing from your list, you have to consider re-working on your email marketing campaign as you might have done something wrong whether not giving enough value and not providing valuable and relevant content or something else."

Key quotes:

• "Every people won’t receive the email, the person who subscribed to their newsletter or for any services then the mail will be sent to all the individuals in that list."
• "After subscription, the mail will be added to the mail list, and the subscribers will receive emails at those mail address."
• "It is critical for the business people so that it will help to share their service oriented blog post to the users who may be their future customers."
• "For better example let’s consider e-commerce sites like Amazon, who sell most of their products through mailing the offers to the Subscribers Mail address."
• "It is one of the best marketing strategies that helps to gain consistent traffic to your site.Getting the email address is the initial step to find our readers."
• "But it will target all the people commonly, and it won’t target the specific users who may need our services."

Key quotes:

• "This is because it helps you to increase brand recognition among people who use your products and potential customers."
• "Email marketing is one affordable way to advertise your products to your target market."
• "Here are five email marketing tips that will help you to grow your business."
• "Email frequency will ensure that your clients do not forget about your brand and products or services."
• "Instagram offers small businesses a platform to get more targeted clients and boost their sales."
• "Having many Instagram followers can help you boost your email marketing campaigns and maximize your outreach."

Transcript: They're live welcome everybody to another YouTube hangout I'm super excited to be with you guys again this week today I have a really special guest Eric Harbison who is from Aweber and he's in charge of all of their marketing and he's coming on board to share with us some of his ideas on how to grow your business through email marketing so Eric welcome aboard I've been great to be here looking forward to it love it we've got a lot of great questions if those are you watching if you have a question for me or Eric you can leave it there on the side of that right hand side and we'll do our best to go to an answer for you Eric though before we kind of dive in on the questions is there some high level advice you can give to entrepreneur trying to grow their list and build a business through email yeah so a lot of conversations I have with with entrepreneurs around email is that there's there's three main or three basic phases I'd like to see them towards and that's when it comes to getting started or comes to evolving what... See more →

Key quotes:

• "Email marketing is one of the most popular, direct and cost effective method of reaching out to your target customers."
• "With more number of organizations running up to take their slice of customers’ attention, effective use of email marketing takes center stage."
• "While making email marketing effective has multiple parameters that need to be addressed over a period of time, the key 3 strategies to be adopted to increase ROI are as below: Here we answer all these questions to give you a head start to effective email marketing strategy."
• "Create email content targeted for that micro-segment Content has to be relevant to that company."
• "Since the email, will be targeted to a specific micro-segment, the content will be relevant to them."
• "When to send an email / run an email marketing campaign? Taking into consideration the common learnings like not to send business emails on Monday mornings etc., the marketer should experiment with various days and times and see when he is getting the most open/click rates."