How the best infographics can explain your brand concept

Transcript: How to design a brand identity by creative market you probably know that one of the most interesting projects that a graphic designer can take on is designing a logo however most of the time a logo alone is not enough large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand a brand or branding refers to the perceived image and subsequent emotional response to a company its products and services identity describes the visual devices used to represent the company identity systems is a visual components package that is paired with style guidelines and is used as a framework to ensure the corporate image is cohesive and consistent the logo is the central identifiable visual element that helps customers discover share and remember a company's brand it usually takes the form of an icon mark or symbol logo type or a combination of the two there are five principles of effective logo design it needs to be simple memorable timeless versatile appropriate the creation of a brand identity can be divided into phases phase one research vision and design brief this phase should be... See more →

Key quotes:

• "While some marketers worry that gifographics might be difficult to make, it’s worth the effort to present your information in a way that’s more engaging and dynamic."
• "Plenty of companies like Lucidpress have templates you can use to create clear, engaging visuals for your next post or status update."
• "If you’re looking to bring a little humor into your marketing strategy, creating a comic or meme is one of the best ways to do it."
• "Making content interactive is another way to engage with potential customers while demonstrating the value of your product or service."
• "Use a visual quiz or checklist to help prospective customers figure out what they already have, which services they need, and how your product can get them to the next step."
• "They make complex information very easy to understand and are regularly shared because it saves other people the effort of creating a graphic to explain the original concept or statistic."

Key quotes:

• "Infographics are the perfect blend of data, copy, and design — making them powerful visual communication tools."
• "Infographics are a good way to share your brand’s story, raise awareness about a topic, make an argument, explain a process, or highlight trends."
• "If you aren’t sure where to start, we’ve selected 12 of the most common types of infographics along with examples."
• "See which type works best for you: Data centric infographics focus on multiple datasets and important stats."
• "Examples: Most people are familiar with timelines, which is why they make popular infographics."
• "Examples: ‘How to’ infographics answer questions and explain how to do something using visuals."

Key quotes:

• "When properly crafted, infographics, like other forms of visual content, are still highly effective at cutting through the clutter and engaging an online audience."
• "So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool."
• "This guide demonstrates the essential steps of infographic marketing, including choosing the right topic, performing the research, writing the content, design, and promotion."
• "Depending on the topic of the infographic, there are many online resources which can provide you with useful data."
• "For this reason, it’s best to use a copywriter who has a background in design or is experienced at writing infographic content."
• "There’s no need to use the standard font associated with your brand; the goal of the infographic should be to provide value to your audience, not promote your company."

Key quotes:

• "With easy access to infographic-making software, it’s easier than ever to create these interesting visuals, and many are taking advantage."
• "If everything in your chart is in service of making a specific, pre-determined point, then you can be sure that it is declarative; if, however, it displays data without drawing attention to a single point so that the viewer can come to his or her own conclusions, then it is probably exploratory."
• "Infographics, while they might incorporate charts, use other images and words all in the service of a single point."
• "You’d probably use charts to display a single data set, instead of trying to encompass a large section of information in one visual."
• "With how similar the names are, it’s easy to confuse information design with infographics."
• "These aren’t the infographics that most people know today, but they still served a similar purpose: to put a difficult subject, such as a story or lesson, into an easily visualized and understandable format."