How the elements of design can improve your website

Transcript: In design school graphic and web designers often learn about the formal principles and elements of design these concepts can and should be used as guides in making important aesthetic decisions that can help you create more unique designs with more distinctive areas of interest so what are the elements of design simply put you can think of the elements of design as the basic components involved with creating any design likewise you can think of the principles of design as the rules of design which should always be considered even if you end up not using them the main difference between principles and elements is that principles are like the rules you should follow while elements are the things that will help you follow those rules for the best outcome how many elements of design do we need to learn there is some debate over how many elements there actually are depending on who you talk to some say six some say ten I've even seen lists with numbers everywhere in between so for our purposes with regard to designing for the web we're going to say that there are eight elements of design and they are in no... See more →

Key quotes:

• "Here are 7 web design tips for improving your website’s UX: White space is a key element of good website design."
• "Creating a margin — also called negative space — around content helps text blocks and images stand out on the page."
• "According to the conversion tool Crazy Egg, padding text and titles with white space increases user attention by 20%."
• "Mobile usage enables users to access content from anywhere, which increases the expectation for fast-loading web pages."
• "Customers navigate your website by following visual cues that move them between important pieces of content."
• "Calls to action (CTA) use active words and bold buttons to help users navigate your site and encourage the next step."

Key quotes:

• "To create the aesthetic style of a website or app, we work with fundamental elements of visual design, arranging them according to principles of design."
• "Here, we’ll introduce you to the elements of visual design: line, shape, negative/white space, volume, value, colour and texture."
• "The elements of visual design — line, shape, negative/white space, volume, value, colour and texture — describe the building blocks of a product’s aesthetics."
• "Not only can you make an element stand out this way — you can also use scale to create a sense of depth (since nearer objects appear larger to the human eye)."
• "When working in visual design, we should ensure that we use dominance while still maintaining the unity and balance of websites — if not, the design would potentially produce a disorienting experience for users."
• "While we as visual designers do not really need to examine each element closely in our daily work, the principles of design — how to place the elements together to build pages and app screens optimally — do play a crucial part in what we do."

Key quotes:

• "‍This moodboard by Studio-JQ combines different logos, color combinations, and imagery to encapsulate and present visual ideas for a new web design."
• "A style tile provides a visual guide for the website’s various design components including: In collaboration with the client, refer back to the words that inspired the moodboard and any other thematic ideas it may have generated."
• "Then create a(t least one) style tile using the moodboard and the list of words to inform a collection of colors, typography, buttons, and other navigational elements that could potentially become part of the design."
• "Whether it’s a button with a fancy hover state, or a creative way of revealing different types of content, element collages show the client how things will work when the site is live."
• "During the visual design stage you’ll be: But before you get to all that, you’ll want to translate your style tile work into real HTML/CSS for use on the site."

Key quotes:

• "Basically, the act of establishing your online presence does not simply end by just creating a basic website for your business and/or company."
• "Most, if not all, websites have gained success through their online marketing efforts by incorporating the right SEO tactics and constantly feeding it with the right elements."
• "But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design."
• "As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue."
• "However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates."
• "Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back."

Key quotes:

• "User experience and professional web design are core elements crucial to winning customers online and boosting profits."
• "Web design is way more than just looking aesthetically pleasing to your website visitors."
• "Now, how exactly does a great web design help boost your profits? In this article, let’s explore the different ways it can help engage more potential users and their role in converting them into long-term customers."
• "At the same time, let’s learn new and exciting ways on how you can craft a game-changing web design for your business."
• "Therefore, designing and developing a website that communicates consistency in branding elementswill definitely help you strengthen your customer’s trust in your business."
• "Aside from showcasing the usefulness of the product or service you carry, you must also offer additional value to your consumers every time they land on your website."