How to advertise on Facebook for free to promote your brand

Key quotes:

• "Research indicates that print advertising is far from dead, and is, in fact, a particularly useful channel for many small businesses to have in their marketing mix due to its highly targeted nature and ability to drive more local, personal connections than large-scale digital campaigns."
• "In addition to its newspaper and digital channels, the San Francisco Chronicle has smaller print magazines highlighting local sports teams, wine country, and recipes from Bay Area restaurants that provide ample opportunities to reach audiences interested in these topics."
• "Though print advertising usually calls to mind glossy pages in magazines or half-page ads in newspapers, those direct mail pieces sent to consumers’ doorsteps are also a valid form of print advertising, especially for local Bay Area brands."
• "Best of all, when you have a much more targeted location like a few neighborhoods within the Bay Area, you can focus your ads even more."
• "When directing consumers to the website, use a personalized URL to specifically track the print ad as a traffic source, rather than lump it in with digital marketing campaigns too."

Key quotes:

• "Facebook groups are where like-minded people come together to share interests in certain things."
• "The best part about the Facebook Live feature is that the Live videos can be shared like any other Facebook post."
• "So if you use Live in a creative way and make a compelling live video, it will likely be shared, driving more traffic to your Facebook page."
• "Messenger chatbots are a great way to increase engagement among Facebook users, including those who are not already fans or followers of your page."
• "Facebook Messenger chatbots can help promote your business by engaging with users in a humanizing way."
• "Best of all, they can be accessed by those who might not already be engaged with your page through things like click-to-Messenger ads, which are Facebook ads that direct a user to a Messenger window with your chatbot instead of your website."

Key quotes:

• "Event marketers should utilize company pages as a way to promote an upcoming event to an audience of people already interested in the services or products the company provides."
• "In the example below, Content Marketing Institute chooses to place their Upcoming Events module in a prominent position — which helps to showcase their events to passionate followers who are likely to be interested."
• "Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event."
• "Advertising represents the main source of revenue for Facebook, and as a result, the company has invested a great deal in designing an easy to use advertising platform that enables organizers and event marketers to reach a wider audience."
• "For event organizers simply interested in generating buzz, Facebook allows advertisers to use the “Interested” or “Going” button."
• "Ads Based On Demographic Information: For organizers hoping to reach a specific audience, Facebook allows advertisers to select various demographic and geographic filters."

Key quotes:

• "Without further ado, here are the 19 most influential ways to promote your brand: Although you may have been working for months or years on perfecting a service or product, you may have to take things one step at a time."
• "If you’re the proud owner of a brand which offers a niche service or product, it’s essential to maximise on podcasts –since these industries don’t receive much on the airwaves."
• "In other words, be prepared and willing to build brand awareness and connect with potential customers by offering small presents –at least once in a while."
• "Social media is another platform on which you can advertise and promote products, offering generous discounts or samples in exchange for honest reviews."
• "It’s important for potential customers to see your brand advertised, as this will again create the feeling of authority and trust."
• "Don’t forget about blogs, podcasts, or social media either, because this will give consumers the feeling that your brand is much larger than it actually is."

Key quotes:

• "Small independent operations to billion-dollar companies can take to social media to connect with current and potential customers, capitalize on trends, and relate to audiences in a way that simply wasn’t possible 20 years ago."
• "Companies use paid advertising on social platforms like Facebook, Twitter, Instagram, and others to get their brand in front of their target audiences."
• "There are so many different ways to advertise on social media that any business, big or small, can find a way to connect with their users."
• "If your target audience is young, Instagram, Snapchat, and TikTok marketing might be successful, while businesses with older customers might do better on Facebook."
• "Older users are less active here, so if you’re targeting the workforce, Snapchat isn’t the best option, but if your content is mainly visual, this platform may work well for you."
• "No matter what your marketing strategy looks like, here are a few social media advertising tips to keep in mind."