How to attract potential accounting clients in 2021

Key quotes:

• "Right now, you might already have the skills and the know-how to be able to support people really well with some specific type of technology, or you might need to get some training yourself to be able to provide your customers with a great experience and be very, very helpful to them."
• "Because of the technical nature of this work and because not very many people have these skills, app developers are paid a high average wage and if you are working as a solo printer on your own as an app developer or you are a freelancer, then you will be able to keep a very high percentage of the money that you earn, which means that this job is very profitable."
• "Because this is something that a lot of businesses don’t really have the skills internally to do, they’re willing to pay a pretty high rate, and again, this is something that helps businesses earn more money, so they’re willing to invest in it."

Transcript: - [Jaclyn] So let mestart by saying thank you for joining me thismorning or this afternoon on how People Advisors canhelp clients access, no cost, low cost and premium benefits. By way of a quick introduction,my name is Jaclyn, and I lead PartnerEducation here at Gusto. This picture was taken ofme by my older daughter, and I like it because I feel like it really capturesthe spirit of this sort of current work from home with kids moment where everything justfeels a little upside down. My contact information is on the screen. And I'd love to connect. I love speaking withfolks in the community. So please don't be shy,connect with me on LinkedIn or shoot me an email at any time. So today's session isan opportunity for us to explore the power of People Advisory as it relates to benefits. We'll talk about the pressuressmall business owners and their employees are facing and address the importantrole you can play in helping clients accessa benefits package, regardless of their budget or size. We'll hear from some ofGusto's leading product experts on our latest offerings, which are Health Reimbursement through a qualified small employer, Health Reimbursement Arrangement, which thankfully hasbeen shortened to... See more →

Key quotes:

• "While increasing your rankings on Google is important to the success of your business, top rankings on google for accountants are not the only factor that impacts your firm’s ability to reach new clients on the work wide web."
• "So, if you aren’t supposed to obsess over accounting firm rankings, then what can you do to attract the right web traffic to your accounting firm’s website? A very effective approach includes the development and publication of high-quality, relevant content."
• "Not only will content that is informational and superior in quality will attract new clients for your firm, and will bring the appropriate type of web traffic to your accounting firm’s website."
• "Relevant content helps potential client in countless ways from making educated decisions to identifying solutions for their issues to helping them decide to call your accounting firm! A blog post rich in quality that attracts qualified potential clients to your firm can encourage interest in your firm’s offered services even long after the content has been published."

Key quotes:

• "I can begin with the great Ben Graham, who said more than 60 years ago, “Wall Street people learn nothing and forget everything.” Seth Klarman, whose performance in investing at Baupost has been nothing but amazing, is a follower of Graham’s along with Warren Buffett, Charlie Munger, Mitch Julis, and so many other great investors."
• "Companies that help people work from home, play at home, protect their home, or supply their home, such as Amazon, Netflix, and others in the consumer technology space, can be attractive investment opportunities for more active investors."
• "Over 20 years or more, over 50 years, over a hundred years, equities outperform gold by such a wide margin it’s not even fair to put them in the same discussion of good, long-term investments."
• "If you ask the greatest stock market investors, the great value investors, for the best book on investing, you invariably hear about two books: “Security Analysis” and “The Intelligent Investor.” Both written by Ben Graham, one with the help of David Dodd."

Key quotes:

• "As trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the personal brand."
• "— Marketing Insider None of us like being sold to via ‘shiny’ traditional marketing methods anymore which is why personal brands can be so influential."
• "… Whether you are designing websites or creating brand graphics for high-value customers, it’s essential to attract new business to your creative agency."
• "Use this guide and learn how to get more clients who can generate the most value from your creative business."
• "… How to use Customer Feedback as a Driving Force for Your Small Business You don’t need to be a high-pitch entrepreneur to understand one simple, golden rule behind successful businesses, big or small: “If you are not delivering what the customers are looking for, you will always be replaced quickly by a more capable competitor.” This insight is enough to understand how important customer feedback is."

Key quotes:

• "The advertising helps provide an engaged audience, giving you a prime opportunity to connect with more possible clients."
• "BUDGETING To really get a handle on opportunities to reduce costs, create an expense budget for your business."
• "Assessing which investments are bringing in the most revenue for your business allows you to continue capitalising on beneficial opportunities, and establishing which investments are not bringing in money indicates a need to stop pumping money into that opportunity."
• "SOCIAL MEDIA ADVERTISING It may sound as though we are stating the obvious, but social media is a free and popular way for you to make your business known to the world."
• "Establishing a brand and online personality will allow you to connect with potential clients and, in turn, increase your company’s revenue as more customers are engaging with your business."
• "ACCURATE PRICING When starting up a business, giving out freebies seems like an effective way of increasing your client base and “getting your foot in the door” but, in reality, this method is rarely beneficial."