How to avoid keyword spamming and what to do instead

Key quotes:

• "The war between Internet Service Providers and spammers can also hurt companies and their marketing activities in the form of “false positives”; in other words, legitimate commercial emails that are mistakenly routed by spam filters to bulk folders."
• "In reality, working in a fast-paced environment you cannot easily afford to spend time and money creating email campaigns and newsletters only to have them end up in the spam folder."
• "Using them in your email can trigger a spam filter particularly if they are found in the email subject line."
• "Spam filters respect what the users prefer and usually flag as spam content the following: red text in the body of the email or excessive use of underlining and bolding."
• "So, try not use general emails like noreply@ / newsletter@ / marketing@."
• "A very good practice is to also seek explicit consent to send each type of content (eg offers, company news, partners’ offers) so that your subscriber doesn’t mark you for spam, or even worse, report you for abuse."

Key quotes:

• "Thus, even with good intentions, it is best to avoid highlighting certain aspects of your subject line with all caps."
• "There are a lot of spam mails that begin with the subject line along the lines of “The best deal of your life!” with content usually containing a subscription form or a media content of some kind."
• "E-mails with subject lines that are inconsistent with the content that it promises to provide are sent right to spam."
• "Such subject lines are considered deceptive and are major trigger for spam."
• "Short and precise subject lines work best for an e-mails marketing campaign."
• "It is very much a possibility that your e-mails will be sent to spam if your subject line is too long."

Key quotes:

• "“You are keyword stuffing.” Those were the words of my editor to me."
• "I thought keyword stuffing was for only people who had given themselves to the dark arts of Black Hat SEO."
• "I am not here to talk about how you are keyword stuffing."
• "What exactly makes a good writer go bad and stuff keywords in their articles? Your Fiverr profile promises that you will deliver SEO articles that will push the competition down to the bottom and your client’s page up."
• "Instead, you could explain how the use of keywords works to a client and avoid writing an article that reads like a forced smile, and you feel like a fraud."
• "You are thinking only about ranking and algorithms and money when the first reason anyone offers content is to help people."

Key quotes:

• "Want to schedule a drip campaign for your list including triggered follow-ups?."

Key quotes:

• "These spammy apps then use black hat tactics to manipulate Apple’s ranking algorithm into providing them with top ranks on keyword searches and top charts, boxing out legitimate apps."
• "Apple’s spam problem has been around for years, and while it’s not quite as bad as it used to be, spammy apps have made their way into featured spots and are still a massive drag on the credibility of the App Store for its developers and users."
• "David Barnard, founder of Contrast and long-time app developer identified a spammer by the name of Nguyen Giang taking advantage of a weakness in Apple’s keyword ranking algorithm on December 14th."
• "To dive deeper into the problem, these low-cost downloads that spammers use to manipulate Apple’s ranking algorithm come in several forms, ranging from incentivized installs on the more benign end of the spectrum, to downloads from users in other countries with hacked iTunes country settings in the middle-range, to device farm or bot installs on the malignant end."