How to be more persuasive in your email marketing content

Key quotes:

• "Hence, if you own a business, you should make the most of email marketing by running effective email campaigns."
• "Monks bring to you ten simple steps that your business needs to follow for a successful email campaign: 1."
• "Segmenting the subscribers Study the users’ interests, likes and dislikes, age, gender and topography before sending emails."
• "Writing effective subject lines The subject line is the first thing that the user notices and hence it is the most important element of your email campaign."
• "About 35% users open emails on the basis of the subject line alone."
• "Including only relevant content It is necessary that you send only relevant content to the subscribers based on their likes, dislikes and past purchases."

Key quotes:

• "In fact, you want to promote engagement with other people to the point where that engagement can help you to bring your business to the next level."
• "Tweet This When it comes to writing marketing Emails, you want your Emails to be focused, genuine, and informative."
• "If you aren’t sure exactly how to write a persuasive Email that your recipients will not only open but also want to read from beginning to end, here are some tips that should help you."
• "When it comes to the message(s) that you communicate in your Emails, you need to make sure that the language is precise and that what you want from the recipient is extremely clear."
• "If you communicate that clearly and make the other person understand that you have the ability to help him or her, he or she will be willing to give you what you need."
• "The truth is that you will want to include certain common elements in each Email; however, you will want to incorporate interesting differences as well so that you continue to engage the Email recipients."

Key quotes:

• "As for marketers working for SaaS businesses, notably the startups who don’t send emails routinely, one of the biggest mistakes they can commit is to have an email list and do nothing with it."
• "As a startup SaaS business, if you aren’t sending enough emails, you are willingly letting go of your subscribers."
• "69 percent of users unsubscribe because they receive ‘’too many emails.’’ Way too often, companies storm their client’s inbox with ten emails in one month only to send them just one the following month."
• "Let’s go through a few SaaS product emails you SHOULD send your subscribers."
• "— (Source) One of the biggest SaaS email marketing lessons I have learned is from a podcast where Hiten Shah speaks about product updates and how to do it right."
• "Firstly, Hiten advises SaaS marketers NOT to send product update emails for every tiny fix."

Key quotes:

• "See, it’s not enough to build a great product and send out cold emails to introduce it."
• "Here’s Cialdini himself, explaining each principle in detail: https://youtu.be/HOypv1AqYu0 Cialdini’s principles help you take advantage of your expertise to find a more powerful way to pitch your product."
• "If your cold emails don’t get any traction, there’s a high chance you’re not using the principle of reciprocity."
• "That’s why you should explain what your prospect is losing when they don’t sign up for your product."
• "If you manage to tap into that emotion with your cold emails, you’ll bring a lot more prospects on board."
• "Going with a decision that’s too demanding for prospects to take instantly (like asking them to sign up for a trial right away) will jeopardize your chances at future success."

Key quotes:

• "In other words, if the security officer was to change his or her approach, and instead of saying “You’re not suppose to leave the door open!” — with an attitude as if the person is suppose to know this already, he or she could say something like this: “When you leave the door unsecured like you have it makes things that much more unsafe for those inside."
• "You see, by informing the person of why they are suggested not to leave the door open — and by telling them that you need their help to insure the safety of everyone in the building — there is this internal drive to not want to experience that feeling of guilt or fault for something major that might or could happen due to a certain behavior or decision they made — I call this the comply response."
• "Or are you trying to trigger the side of the human psyche that wants to be perceived has someone who is caring, compassionate, thoughtful, and selfles — the comply response."