How to boost your business with leap year promotions

Key quotes:

• "You can skip reading this part and go straight into the takeaways down the bottom of the article, however, I feel in the need to give you a little bit of background on what isn’t working to you to then understand what would work better for you instead of keeping wasting money on traditional advertisement."
• "Well, it is for you to take quick and easy action, but you will be missing out on TONS of ways you can optimise your ad, like And the list goes on… I honestly can make an entire blog on why you shouldn’t just boost a post but the bottom line will be the same, DO NOT DO IT!🖐🏽 If you want to bring real results 💰 with Facebook Ads, educate yourself 👩🏽‍💻, talk with people that are already doing it, and I’m not talking about just actively posting on social media but actually Advertising on it with a clear end goal."

Key quotes:

• "LEGO learned early on that by collaborating with its fans, it can bring to life creative ideas with market potential that might not have emerged in traditional ways."
• "Here is how it works: Collaborating with your fans during the product ideation phase is an excellent way to reduce risk when bringing new ideas to market as well as to engage with customers long before your products even launch."
• "Influencer marketing is on the rise, as brands are seeing incredible engagement levels when they open up their social streams to co-created content produced by their customers and popular social media influencers."
• "The good news is, we’re already starting to see influencer marketing platforms provide real solutions to these challenges in the new year with more transparency and advertising options for brands that are jumping on the user-generated content-bandwagon."
• "In an effort to boost sales, Polaroid started an influencer campaign for its social media content by working with Social Native, a platform that gives brands access to 14 million independent content creators who get paid per image for their work."

Key quotes:

• "Originally published at hackernoon.com by Udayan Walvekar on June 14, 2018 A Conversion for a E-Commerce website can be divided into two categories: Example: newsletter subscription, exit pop up, add to cart, add to wishlist, app install/download etc."
• "Further Reading: 10 Best Practices for Facebook Dynamic Product Ads There are various advantages of retargeting/remarketing: You can also target shoppers by creating a list of emails you’ve captured on your website."
• "A guest checkout allows a user to make a purchase on your website without having to register."
• "Users do not like to register for every website they have to buy a product from."
• "You can do the following things to boost your customer reviews: Send an automated email asking for a review after a user purchases a product from your website."
• "It’s also important to explicitly mention your users that you offer free refunds."

Key quotes:

• "Need February marketing ideas? February is the month of LOVE! Show your audience some love with these engaging ideas."
• "Valentine’s Day and American Heart Month provide a great opportunity to show appreciation for your customers, subscribers, and followers."
• "If LOVE doesn’t resonate with your brand personality, there are lots more ideas to choose from."
• "Do any of these 10 month-long holidays resonate with your business and audience? 8 more ideas: These holidays last for a week(ish)."
• "The big holiday in February is Valentine’s Day (February 14), as it sets the tone for several other daily, weekly, and month-long holidays promoting love and kindness — as well as taking care of your heart! Here are some favorite special days this month: Dozens more in my Planner."
• "Then I put the most engaging ideas in a handy, printable Social Media Content Planner."

Key quotes:

• "This could not have happened if savvy retailers weren’t in touch with their customers’ needs and pigeonholed themselves into “preserving memories.” There is also a trend toward a return to local businesses; make the most of it: “Shoppers will return to Main Street in 2018."
• "Many retailers have been doing a good job with new private label offerings."
• "Beyond the importance of delivering a unique product, in order to ensure private label brand success retailers need to pay attention to price, replenishment, level of quality, and branding that can be shared."
• "Private label brands need to be treated like a real brand.” This trend is a great opportunity for buying groups to further differentiate their members from big box stores."
• "“In 2018, the emphasis will be on experimenting with new business models, seeing what works, stopping what doesn’t and do more of what does — whether it’s FMCG (fast moving consumer goods) brands building or acquiring more direct-to-consumer capabilities/businesses or high-street retailers launching subscription businesses."
• "We know that today’s customers are placing a lot more emphasis and importance on experiences, and this doesn’t look like it will change anytime soon.” — Rupa Ganatra, founding partner, Millennial 20/20 What are your ideas to improve the prospects for 2018?."