How to boost your Facebook engagement rate in 2020

Transcript: Hey, John Crestani here. And in thisvideo, I'm going to be going over Facebook ads in house they can drive a lot of moreleads and sales to your business. And I'm going to work on taking you from beginnerto expert. Showing you the ads the whole set up on my computer. Now, I've mademillions of dollars in my business from being able to advertise on Facebook andI'm show you how you can - and the best set up how to get started. And we'll begoing over a lot of stuff. From the ad setup and I'll be explaining some of themost important vocabulary to you about how the campaign, the ideal campaignsetup as well as using some of the more advanced techniques such as custom andlook-alike audiences and pixels. So, get excited for an action-packedvideo that's going to be long. And take notes. But it's going to be fun. I'm going tobring you into my account and show you some cool stuff that I'm doing. So, hey.John Crestani here. I'm going to be showing you Facebook ads beginner toexpert. I'll also be showing you a little ways through the video one of my adsthat actually made me hundreds of thousands... See more →

Transcript: In this video I want to go over some recent Instagram changes things you now need to avoid on Instagram and specific tips you can implement to actually grow on the platform going into this new year of 2020 let's get guys natureboy be heads are coming at you with a brand new video regarding instagram growth and now a lot of the people I see make videos regarding this topic often proclaimed that they are in fact the numbers one source for everything Instagram related now they seem pretty confident about saying that I haven't seen any charts that rate people in terms of what kind of Instagram sources they are but I am gonna go ahead and play it safe and say welcome to your number two source for everything Instagram related I seriously I've been making a lot of e-commerce and drop shipping related content recently I think it's been about five or six weeks since my last Instagram related video and I feel like it's now time that I got to make a video regarding some recent updates and changes in the Instagram algorithm and also some things that you should and shouldn't do going into... See more →

Key quotes:

• "And although we continue to see a dramatic rise in the usage and effectiveness of Stories content, traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic."
• "In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos! The reactions LOVE and HAHA made up 81 percent of the total Facebook video reactions in 2018 (Likes not included in the data set): Clearly, people are interacting with content that they find inspirational, funny, or a mix of both (more on that next)."
• "For example, one of the most popular Buffer Blog posts of 2018 was “The New Facebook Algorithm 2018: Everything Marketers Need to Know” — We turned the text into a one-minute explainer video that was viewed and shared more than 16,000 times."
• "Baby and animal videos certainly don’t hurt their case, but there’s something else at play here that all brands can use to improve their Facebook marketing strategy in 2019: curated content."

Key quotes:

• "The social media landscape is going through a lot of changes."
• "However, as our social media habits change, it’s becoming increasingly apparent that such strategies do not work as well as they’re supposed to."
• "Because of that, social media platforms have started encouraging their users to focus more on their close friends."
• "As users switch their attention away from big names, your marketing strategy should accommodate this new reality."
• "Managed by entire teams of creative professionals, they, once again, raise the bar of the kind of content quality social media users expect to see online."
• "An ever-increasing number of young people — Gen Z-ers and Millennials — are using the Internet to combat things like climate change and gender discrimination."

Transcript: What's up is Jay here from laziness Turner calm and in this video I'm going to show you exactly how I've grown up my facebook fan pages to over 7 million hyper targeted fans and I'll show you how I use those pages to drive traffic and sales to my sites over and over and over again now you might have heard some scary stuff about Facebook pages and organic reach dropping and all that kind of stuff but the truth is Facebook pages are still very much alive and well if you do it right in fact alongside every niche site that I build I set up a Facebook page with the aim to grow it to thousands of fans if not hundreds of thousands of fans what's more is all of these fans that I get are from first world countries and they're hyper targeted and related to my niche so here's the step by step strategy that I use to do it so the very first step is to set up a page setting up pages is pretty straightforward but here are a few things to keep in mind first make sure that your page name is... See more →

Transcript: Facebook changes their algorithm all the live long time can I get an amen and it can be really hard to figure out how we play into that how our business pages can not die a slow social media death every time the algorithm changes well today I'm gonna tell you my trick for creating an engaged Facebook page so that you have no choice but to show up on the people's pages who need to see it hello and what's up I am Jessica Stansbury your host here on hey Jessica TV and I help entrepreneurs create content that converts to sales so they can grow their business every single day y'all so if that sounds like something that you want to know more about you should probably hit subscribe because I release two new videos every single week with content marketing and video and YouTube strategies to help you do just that now before we get into the meat and potatoes of today's topic I have to tell you about a fun free guide that I'm going to give away at the very end of this in this video I'm telling you my strategy to create a more... See more →

Key quotes:

• "Award-winning Social Media Consultant, Chantal Gerardy, believes it’s possible to increase engagement if you keep your content relative to your target audience: ‍ “Facebook is about building meaningful relationships, and this stems from two-way conversations."
• "If the Facebook algorithm thinks that you’re pumping out low-quality posts for clicks or to bait engagement, these posts will be relegated right to the depths of the timeline and won’t be seen by your target audience."
• "It takes a lot more to interest today’s social media users and with so much viral content, you need to be able to pack a punch with your posts by making significant noise among your competitors.” Did you know that pages can now post to Facebook Groups? As well as group postings, the brand has also chosen to slim down their use of Newsfeed posts and only use their page as a way for consumers to reach out to them: If you’ve already planned your social media strategy for 2020, you might want to reconsider your ideas for Facebook based on some of the new aspects of the algorithm."

Key quotes:

• "You’ve probably been tempted to click on “Boost Post” while creating Facebook updates for your business."
• "But don’t just boost every post, because that means you’re paying to post updates."
• "Suddenly, you’re getting even more Facebook likes, but if the post isn’t created to drive traffic to your website, it’s likely that you’re paying for impressions from Facebook users you’ll never hear from again."
• "Facebook engagement is a great goal for any social media marketing strategy, but if you’re paying for ads, you want more than just “likes.” So you just created a blog post or video, and you’re really proud of it."
• "But if you’re boosting Facebook posts for more likes or blog traffic, make sure you are boosting only your best, most valuable content."
• "This doesn’t mean that you should never boost a Facebook post, but you should at least know that there are other advertising options."

Transcript: Hello guys, so you want to boost yourpage or your post without spending even a penny then you are on the right placeI'm gonna show you a best trick for facebook fanpage so let's get it. hello viewers. welcome to w3 Academy ifyou have a fan page or a business page and you want to promote your pagefor free and I'm gonna show you a best trick to do that so let's get it. let me open my Facebook first thenI'm opening the page okay I want to promote the post of this Facebook page so you may know these things publishingtools, insights, notifications and grow audience this will ask me to pay forpromotion and I have community here and you all may know about thesethings so what I'm gonna share with you people is something new. so what you haveto do is to go to settings from here and here are many things you may know that messaging, page roles and many other things brandedcontents, Instagram adverts and cross posting. Many options are here and what Ihave to do is in general. I have to click on general and here I have an option ofaudience optimisation for posts so... See more →