How to build a professional copywriter portfolio in 2020

Looking to grow your copywriting business? Here's what you need to know to create a professional portfolio to show off your skills to prospective clients.

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How to build a professional copywriter portfolio in 2020

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Key quotes:

  • "This is the second part of our series on how to kick-start your content writing journey."
  • "Having a fully fleshed-out content writing portfolio can significantly improve your chances of getting hired/selected for the gig."
  • "If you are planning to become a freelance content writer, you will have to write these documents."
  • "Firstly, sign up to various online job boards such as Monster, Naukri, Angellist, Internshala, and freelance platforms like TapChief."
  • "Then, search for relevant content writing jobs or projects, and start applying for them."
  • "As a content writer, you will have to meet deadlines, ensure your tone and voice matches clients’ target audience, write helpful and unique content, and impress your clients too."
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Key quotes:

  • "And you’ll love you for turning down clients who don’t fit your niche, because you won’t be spending 2+ hours of your weekly biz-dev time researching the latest copywriting rules for Facebook ads if your *~*~ true passion ~*~* lies in landing page copy."
  • "Since reading her post about choosing a copywriting niche on Copy Hackers, I’ve increased my monthly revenue by $2800 and love the way I look in the mirror.” Personally, I haven’t yet invested in a coaching relationship."
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Key quotes:

  • "Here are 10 best free online portfolio sites for you to create perfect UX/UI design portfolios : As one of the most widely-used free online portfolio websites in the designer communities, Behance not only attracts millions of UX/UI designers, artists and photographers around the world to continuously upload their excellent design works for building cool personal design portfolios each year, but also appeals to many interviewers, recruiters and hiring managers for browsing these designer portfolios and looking for new talents."
  • "In short, as a free online portfolio website that can help designers display various design works in details, Behance is often used by designers to showcase the latest design works/concepts and search for feedback and suggestions from other designers/clients as well as sharing free design kits."
  • "As one of the free tools included in paid Adobe Creative Cloud plans, Adobe Portfolio enables designers to quickly create beautiful and high-quality personal portfolio sites in minutes."
  • "Cargo is also a simple and effective online portfolio site that allows designers to create freestanding personal websites with a series of pages and their own URLs."
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Key quotes:

  • "Even though there is a massive demand for UX writers that knows how to design digital products using words, finding a UX writing portfolio is an extra difficult task 🖋."
  • "✅That’s why I’ve created a collection of all of the UX writing portfolio in one place."
  • "If you have any question about setting up your UX writing portfolio, feel free to reach me on our Facebook community Microcopy & UX Writing."
  • "Join our newsletter for more UX writing goodies :) Our friend Nathan Mudaliar redesigned his portfolio and to say it’s next-level stuff doesn’t even begin to describe it."
  • "Senior Product Writer at Slack, where I put words to buttons and make our software sound just a bit more human."
  • "I design and write for digital products and build communities that make a positive dent in the world."
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Key quotes:

  • "I was asked why people should hire a copywriter in the first place."
  • "After all, can’t everyone write? Well, yes and no… I am a copywriter and I can tell you why clients hire particular writers."
  • "Ultimately, it’s about “How well will this copywriter tell my story.” When you’re hiring a copywriter, it’s a collaborative relationship, something you work on together."
  • "One of the advantages a copywriter has is that they can look at your web copy objectively and make suggestions."
  • "Another important concept is that a good copywriter knows what their strengths and weaknesses are (for example, I am happy to write content on business, finance, tech, and health, but steer well clear of lifestyle, fashion, or food) It also depends on the type of content you need — Web page copy, long-form content, thought-leadership, ideas for topics, etc."
  • "Ultimately, when a website owner and a good freelance writer collaborate together, it should be clear that the final piece is better than what either party could have completed alone."
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Roberto Customer / Emerald Gardens

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Joseph Customer / Founder Collective

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