How to build an effective email marketing strategy

Key quotes:

• "Furthermore, 40% of them said that email newsletters are important to the success of their content marketing strategies."
• "HANDPICKED RELATED CONTENT: A well-crafted email marketing strategy can help you drive conversions and boost your revenue."
• "It’s evident that a good email marketing strategy can make you more money."
• "To craft a successful email marketing strategy, it’s important to send emails to your target audience."
• "HANDPICKED RELATED CONTENT: Once you have your email list, segment it based on relevant parameters."
• "Segmentation is at the core of any successful email marketing strategy."

Key quotes:

• "We use other marketing tactics to reach out to parties not yet in the awareness or consideration phase.” Tonya Bruin, CEO of To Do-Done 6) Leverage the latest trends“With digital, there’s an increasingly smaller window between ‘bleeding edge’ and ‘everybody’s doing it.’ For example, customers already expect emails to be more personalized, segmented, and easy to read than they were, say, a year ago."
• "Ensure sure each email has a purpose — maybe it’s to build brand awareness, let your audience know about a new product, or to drive traffic back to your site."
• "ELOQUII personalizes and tests subject lines, content modules, regional and merchandise preferences, etc all in the vein of trying to increase inbox relevancy for each customer and generate incremental revenue and/or LTV."
• "A great reactivation campaign consists of four touch points over a 12-month period including messages like “we miss you!” and some sort of offer or incentive for the customer to re-engage."

Key quotes:

• "Creating an effective email marketing strategy is essential if you want to sell more online courses and build your personal brand."
• "You build a subscriber list, then send targeted emails to every address you collect."
• "It’s what you want your subscribers to click after they read your email, so make sure it stands out from the other elements of your email."
• "Testing proves extremely important for your email marketing strategy because you won’t know what works until you try it."
• "On your opt-in form, let potential subscribers know that they will receive free content that other people don’t ever get to say."
• "For your first email, consider using a subject line like “We miss you!” or “Are you still interested in hearing from us?” Explain that you’ve noticed that they haven’t opened your emails in a while, and that you want to make sure they’re still interested in getting content."

Key quotes:

• "Considering the fact that there are over 293 billion emails being sent every day, it’s inevitable to ask the question — in a sea of emails, how can you make your business stand out from the crowd and get bigger sales by higher open and click-through rates? Timing is everything when it comes to the success rate of your email campaigns."
• "In return, this will save your business plenty of time and resources and will let you focus on the important aspects of your email marketing strategy."
• "80% of the Internet users own a cell phone and this number is even expected to grow over the years, which means that you should never leave your email marketing strategy without a mobile-friendly design."
• "If you’ve already sent a certain number of emails and nothing seemed to inspire your subscribers to come back, then it’s best to simply ask them to update their preferences and decide whether they still want to receive your emails."
• "A cleaned-up email list is better for your email marketing success than spending resources on subscribers that won’t come back no matter your strategy."

Key quotes:

• "Creating Your Email Marketing Strategy So, you have signed up for a SendGrid account."
• "If you don’t have a plan for reaching your customer, and understand your end goal, your email marketing plan may not be successful."
• "Once you have identified the goal(s) of your campaign is, you can target your email strategy accordingly."
• "Sending personalized, valuable, and segmented emails is a great way to make sure your recipients want to open your email instead of tossing it in the trash or spam folder."
• "For example, when sending a campaign, you might want to create a segment of your contact list to follow up directly with people who have opened an e-mail message in your campaign."
• "One way to optimize your marketing campaign is to make sure that you are getting the most out of SendGrid’s features."