How to build an online image with a personal brand logo

Transcript: The main focus of you during that time you still build like a personal brand like like should I have a well I know you talked about making a blog and oh yeah it's not a lot about building up your own content is that something that I should be doing even though I don't know what the exact direction I want to go yeah so I'll let Ryan answer from his perspective cuz it's gonna be an interesting one you know as long as you're hearing me loud and clear when I talk about documenting versus creating the thing that I'm so worried about in this whole personal brand thing is it gets real ugly real fast cuz people lie right because you start faking it too you make it and you start fronting and the reason I'm so happy that I had that meeting with that kid and it caught some wind and gave me clarity around this documenting versus creating like I was a very different guy in a lot of ways when I was 22 23 starting Wine Library and but in a lot of ways I was a super similar guy right Eric and so... See more →

Transcript: There are an estimated 300 million companies in the world today that's 300 million brands some brands as big as Apple and coca-cola others are smaller than one person business with so many brands in the world it's getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with three steps first select what type of name you want there are seven different categories of names and pretty much every brand in the world falls within one of these seven categories eponymous names like Disney and Burberry work by embodying the vision and beliefs of their founders these names are okay if you're feeling lazy or just have a big ego adidas is more unique its derive from Adi Dassler the company's founder and Tesla wasn't created by Nikola Tesla he died in 1943 but the name is an homage to Tesla's electrical engineering achievements descriptive names like American Airlines and the home depot work by telling you exactly what the company does but these names can be a mouthful and are much harder to own and protect acronyms like GE... See more →

Transcript: You guys Colleen here GI wire behind lemon this'll calm today I am excited to be back with another silhouette versus cricket challenge for this week silhouette versus cricket challenge we are taking on how to cut any image with your silhouette or cricket and how to import your own files into the design software we're talking different file types how to get lettering or pictures that you have created on paper into your software to cut them out and a couple different techniques to do that we'll walk you through the process in both the Cricut design space software and the silhouette software this goes for things you've drawn yourself or for files that you have downloaded from other blogs or website be sure to watch both of our videos whether you are a cricket or silhouette user we will be answering the questions that we get the most often do I need an iPad do I need a scanner do I need to use Photoshop and we'll be giving you lots of tips and ideas on how to use your own images and designs or beautiful cut files and projects I'm joining up with Alexis from Persia Liu... See more →

Key quotes:

• "There is an increasing interest and importance being given on personal branding and one’s online reputation."
• "To understand the importance of personal branding, you might want to analyze where you stand."
• "If you think you need to boost your branding, check out these five ways to help improve your personal brand."
• "What is the personality that you want to reflect to the world? Take a look at all the photos and videos on your personal brand."
• "Keep in mind that you need to make this aligned to your brand identity both editorially and visually."
• "Look for events and activities that will give you the opportunity to have a face time with people in the community and industry you are targeting."

Key quotes:

• "By working hard to build your personal brand and showing how much value you bring to the table, you too can charge a premium price."
• "If you use social media, have an email list, have a blog, speak to groups, or record and share videos, then you’re already building your personal brand."
• "Simply put, you should only share content that aligns with and promotes the values of your personal brand."
• "You need to know yourself if you want to build a strong personal brand."
• "It’s now time to think about what you want to accomplish with your personal brand."
• "Include the following information in the persona: Your Unique Service Proposition (USP) is simply your brand summed up into a single, powerful compelling statement that describes exactly what you do for your audience."

Key quotes:

• "Personal branding is becoming very important because audiences tend to trust individuals more than companies and organizations nowadays."
• "On the other hand, personal branding allows you to establish your identity and a reputation as you still maintain your personal level of interaction and trust by using social media sites."
• "Content marketing is the most effective way to build your reputation and personal brand online."
• "Take enough time and flesh out all the details of your social media profiles, such as Facebook, LinkedIn, and Twitter, and ensure they are consistently in line with the standards of your personal brand."
• "In the real world and social media, the key to sustaining growth in your personal brand is networking extensively."
• "If you want to keep your accounts for personal use, ensure you set your accounts to private and be selective about the people you connect with."

Key quotes:

• "There are numerous resources that will let you design a logo for free, and some of the unicorns in the industry will even allow you to download it without having to pay a penny."
• "The free version of the Logomakr service allows you to choose from thousands of stock icons and use hundreds of available fonts."
• "Completely free options are available, letting you create a logo using their range of icons, fonts, shapes, and colors."
• "The resolution of the final image is somewhat low, and customization options are limited, but it can still create a high-impact design for no cost to you."
• "Another site that offers requires a purchase to download your creation, but lets you design for free, is Logo Garden."
• "Logo design services are also available, as well as options for creating websites, business cards, t-shirts, and promotional items."

Key quotes:

• "Effective personal branding is owning the online space at the crossroads between when you’re doing something important and when someone that matters looks you up."
• "If you want to live in hiding and stay away from showing up on Internet search results, well, it’s too late."
• "The purpose of personal online branding is to help people discover the real you."
• "Send an email to 5 people that you trust and tell them that you are developing your personal online brand."
• "What do you want your career and life to look like over the next 1–3 years? People want to know who you are personally and who you are professionally on your personal site."
• "Look over the search results and then ask yourself, “If I was in direct competition with one of these people/entities who is actively building a relevant personal online brand, would I win?” I’ve created a 2 hour course that I recorded in front of a standing-room only crowd."