How to build valuable local links for your website

Key quotes:

• "These results are driven by a combination of traditional web ranking signals (on-page and links), and local signals (citations, reviews, Google My Business listing)."
• "Here’s how to get this data: 1) Start by searching for your primary keyword in the city of the business (for this example it is Lawyers): 2) View the results for this search and add your business: 3) Now click the link to compare citations: 4) You’ll get a comparison chart showing you all the places your top ranked competitors are listed that you are not."
• "An additional benefit to event-based link building, is that you’ll typically get a citation (listing your name, address, and phone number) from a local site as well."
• "(Note, EventBrite is free if you’re not charging for tickets.) Once you have the page up on your website you’ll need to list it on the best major event sites and use these two simple search operators to find additional local event sites: Don’t stop there though, or you’ll have poor attendance at your event."

Key quotes:

• "Whether you’re the business owner or local consultant, asking relevant questions will help you uncover existing opportunities, discover which strategies are the best fit for you (or the client), and give you laser focus when prospecting."
• "If you’re a larger business or a small business that may have a lot of mentions or you just want to save yourself the time of sifting through the SERPs for opportunities you can utilize the Local Citation Finder (LCF) and Link Prospector (LP) tools to ease the process."
• "In this example, here are some potential opportunities for Lux Beauty Boutique: If the LP returns hundreds of potential prospect results, I highly suggest that you take this process even further and far more in-depth from this point — John-Henry Scherck has an extensive post with a step-by-step processes on how to really get the most from your Link Prospector data, incorporating the use of other tools and pivot tables and it’s fantastic (even though it’s almost 3 years old) — Link Building for Startups — Find Unlinked Brand Mentions at Scale."

Key quotes:

• "Backlinks should be a crucial part to your SEO, but before you start thinking and looking into the many ways of getting them, you have to understand the difference between organic SEO and local SEO, which is important if you own a local business and know exactly where your target audience is located."
• "Getting to the first page of local search results takes a lot of work and dedication, and like with organic SEO, backlinks are very important for the process."
• "While we aren’t totally sure if that’s true, being included in local publications or blogs and sites of any kind is a great opportunity to score a backlink."
• "Local publications (and we’re talking about the online ones) will probably want to inform people about community news, and no one is going to mention a business without linking to their site."
• "If you don’t have time to deal with this, you can pay for the automated software, but keep in mind that these software programs will most likely add your business to any directory, regardless of the relevance, and sometimes not all your information will be included."

Key quotes:

• "To get high PR authoritative links, creating content that resonates with your audience is key."
• "There is no set way of gaining backlinks, but I will guide you to start building great links for you website."
• "Links that will help you grow through the search ranks and build authority towards your content, which in turn will gain backlinks from authority readers."
• "After setting up your profiles, start re-purposing content you have created, focus on content from your website and blog to build the right backlinks."
• "Creating irresistible content that contains fundamental information focused on a particular industry on your website blog."
• "When your post is approved, you can gain an inbound link from the blog that post your content."

Key quotes:

• "#3: Provide Value to Build Links Just because you have a website, people are not going to link to you."
• "Choose high quality blogs that are relevant to your business when trying to build links via guest posting."
• "With most businesses turning to guest posting as a way to build links, it’s only a matter of time until Google catches up with the guest post spam and devalue links you get from low quality and less relevant sites."
• "Tools are extremely useful to people and hence it’s easy to get links to them."
• "Most businesses will gladly accept your testimonial and might even consider putting your testimonial on their website with a link back to their site."
• "Webmasters are much more likely to share/link/embed infographics that are useful rather than linking to commercial websites or even articles."