How to calculate your engagement rate on Instagram

Key quotes:

• "You can buy or hack your way to millions of people looking at your content, but if none or a very low percentage of them care enough about it to engage with it (like, comment, share, save, repost, etc.), then how can you expect them to make the even more involved step of visiting your website, or buying your products, or donating to your charity, or being interested in the products you promote? That’s why highly engaged influencers on Instagram are getting larger paying contracts than content creators who only have a large follower number, but not high engagement."
• "That’s why you want to have the highest engagement possible on your account or pay to be tagged by influencers who do if you intend to make money on Instagram."
• "Here’s a guide to understanding what is good and bad engagement on Instagram: Knowing this, if you are paying an influencer to promote your brand/product/account, I recommend that you work with someone who has at least 12% engagement."

Transcript: The what's up guys welcome back to another Instagram influencer business box video today I'm talking about all about this Graham engagement ratio and rates and why I need to know and why it's important so continue watching because you're gonna get in on all the know right now hey I'm Samantha welcome to my channel if you haven't already subscribed yet please do so because I create videos all about Instagram influencers stuff business stuff entrepreneurial stuff Fitness stuff all the things because that is my lifestyle and I'm sharing with you guys a million years I feel like it's a million years a million years of things that I've learned I've tried I've tested I failed at so that you don't have to so today I'm talking all about Instagram influence our engagement or I should just say Instagram engagement nothing necessarily influencer because you might be a newbie watching this video but these are the things that you need to know about the importance of Instagram engagement what the ratios mean what the rates are like all these different terminology things that you should know and even if you are not an influencer yet or you're looking... See more →

Key quotes:

• "Below is a guideline for an influencer with 10,000 followers: Less than 2% = Low engagement rate."
• "If you watched my video on how to increase your follower count, you would have seen that engaging on niche hashtags with personalized comments and a strong call-to-action to follow you, is one of the best ways to grow an authentic audience that values the content you create for them."
• "Follow those you aspire to be like and start mimicking the content they create, right down to what’s in the backgrounds of their photos and what Instagram filters they use."
• "This way, you’ll allow yourself an hour or two to gain likes and comments, before hitting your peak engagement window where you can then ride the Instagram algorithm."
• "When the only people commenting on a post are other influencers, it’s clear that they’re active in engagement pods."
• "They’ll also be time consuming as you’ll often have to like and comment on dozens of posts each day."

Transcript: You know you need to be engaging frequently in order to grow on Instagram but you might not be sure exactly how to do it you might even find yourself mindlessly scrolling when you know you should be actively interacting today I'm gonna show you how to make the most out of a short amount of time to engage this is gonna take you less than 10 minutes every day and I can promise you you are definitely going to see an increase in your engagement and the growth of your followers when you start implementing this method every single day hey welcome back to my channel and if you're new here my name is Katie and here on YouTube I love to share all of my best social media marketing and creative entrepreneurship tips and advice so here are five things that you can be doing every single day in only 10 minutes to grow your engagement on Instagram let's get started number one is replying to every single comment this could probably go without saying but it is so important that you're engaging with the people that are taking time out of their day to engage with you... See more →

Transcript: It's hard to grow an Instagram that is not a secret most people are aware that it's difficult and getting increasingly more difficult to grow on Instagram if you're one of the many people who are trying to go on Instagram in 2020 you're in the right place because I'm gonna outline nine different tips that you can supplement into your Instagram strategy to help you grow in 2020 so in addition to nine tips I'm also running a giveaway on this video to thank you for sticking around to the end and also to thank you for helping me reach 10k subscribers thank you guys so much everyone who contributed thank you so much this videos be packed full of value and help you crush it on Instagram in 2020 so let's get into the video let's go if you are a returning subscriber welcome back thanks so much for checking in it's great to see you you look fantastic if you're new here my name is Ben I make weekly videos on social media podcasting and other tools to help you crush it so let's make 2020 the year you crush it and the year you subscribe so... See more →

Key quotes:

• "Although we’re nowhere close to making pricing for an Instagram post a predictable science yet, there are objective and comparable metrics you can evaluate that will give you a better estimate of potential traffic or sales to be driven by an Instagram account’s promotion."
• "A simple and effective way to assess an Instagram’s potential value is to use the following formula: An Instagram’s Potential Value = Engagement Rate + Follower Growth Rate + Follower Demographic and Lifestyle match — Sponsored Post Promotion Rate Here’s how it works: The most efficient and relatively objective way to evaluate an Instagram account’s potential value is by measuring its engagement."
• "How to apply the data: Everything else held constant, you should evaluate the likely return on your investment based on the engagement rate of the account and how it’s price compares to the price of other accounts in a similar follower range."

Key quotes:

• "Instagram engagement covers everything that allows you connect with your target users, interact with them by maximizing the social media platform’s features, and widen your follower count or audience."
• "This has driven brands and influencers to measure their Instagram Engagement Rate weekly to ensure their posts are remaining relevant to their audience."
• "In an ideal Instagram marketing world, your engagement rate will constantly be high as your followers grow and your posts reach your expected number of likes."
• "By measuring your engagement rate, you can monitor everything and take the necessary actions to keep your account relevant."
• "One such tool is the Instagram Engagement Calculator by Phlanx.com which takes the most relevant sample snippet of your following and divides this by comments and likes."
• "Keep tabs on posts that generate more engagement and compare the rates of Instagram accounts."

Key quotes:

• "Engagement is the percentage of your followers that like and comment on your Instagram posts."
• "For example, if you post a photo that gets 9 likes and 1 comment, and you have 1,000 followers, the engagement on that post is (9+1)/1000 = 1%."
• "How to work out your engagement It’s much easier than it looks!Let’s say you have 2,400 followers on your account, your engagement is measured by the number of likes and comments combined per post, divided by the number of followers that you have."
• "For example: Let’s say your total likes were 150 and you had 8 comments, you would need to do the following calculation: 150 + 8 = 158 You then need to take this number and divide it by your total followers, and times it by 100, this will give you your engagement percentage."
• "Calculating the overall engagement: Let’s take my personal account for example @MattBellMusic."

Transcript: I want to tell you how I doubled my Instagram engagement as a small creator with just these five simple tips if you want to learn how keep on watching hey welcome back to my channel my name is Katie Stuckey and here on my youtube channel I love to inspire growing creators by talking about all things YouTube Instagram filmmaking and freelance make sure you subscribe to my channel so you don't miss any of my future videos I post them every Sunday Tuesday and Friday so I guess I thought I should just briefly mention in case you were skeptical or just curious I'll tell you a little bit about my current stats on Instagram I've just about sixteen hundred followers and a couple weeks back before I implemented these strategies I was getting around 200 just under 200 likes on a lot of photos and around like 20 comments now I'm consistently getting high 300 up to like 400 in some cases likes and around like 40 comments so it's increased a lot I say doubled because I think that's like the closest term to what's happened but I just want to let you know the upfront... See more →

Transcript: Hello and welcome to this video Karina and Sahir from social media worldwide comm when we handle all your social media marketing for you so you can generate lots of business without doing any of the legwork and today I want to share with you how to boost your Instagram engagement rate Instagram is a fast growing platform with 300 million active monthly users and like any social media network Instagram success is measured by your audience size and engagement rate by audience size we mean the number of photos you have it by engagement rate we mean the amount of people who actually interact with your posts by sharing them commenting on them and liking them working towards increasing your Instagram engagement rate is important for many reasons first it allows you to build your audience faster and for free the more people engage with your content the more followers you attract secondly it strengthens the relationship you have with your audience and increases the chances of your brand being top of mind thirdly the more engage your audience is the more likely they will become brand evangelists who will spread the word about your brand in order to... See more →