How to change your paper marketing strategy to email

Key quotes:

• "If other businesses and clients work with paper, it can take a long time to phase in a paperless company structure while communicating effectively with outside partners."
• "Creating a paperless environment will mean committing to change the processes you currently use."
• "Companies that work with external vendors or partners who rely on paper for their business processes might use in-house methods, such as scanning, to digitize this information."
• "If you’re interested in going paperless at home, work, or both, it’s important that you start by assessing where you use and accumulate the most paper."
• "Here, we’ll discuss some actual statistics to highlight cost savings and other paperless benefits: There’s never been a better time to commit to decreasing your paper use."
• "While we don’t suggest banning all paper outright, you can easily use paperless office tools to move in that direction while improving productivity."

Key quotes:

• "Having agreed your marketing strategy, you’re now ready to build your marketing plan, and launch campaigns."
• "Look at your business and find your strengths and weaknesses, your value proposition, your competitive advantage, your target market."
• "Okay, marketing strategy agreed, time to work on your marketing plan."
• "#2 — If you don’t review your marketing plan and all your campaigns, how will you know whether they’re working? E.g."
• "customer choice, new competitors entering your industry, new products launched, channel conflicts, economic downturn, competitors outranking you in search engines SWOT analysis finished, now it’s time for another acronym — TOWs."
• "TOWs analysis allows you how to exploit your strengths to maximize your opportunities and minimize threats."

Key quotes:

• "To do this, start by creating a flow diagram of your emails and segment your users into three phases: Signed up, Activated, and Engaged."
• "Segment out subscribers that haven’t engaged with your recent emails and send them another email telling them you’re breaking up with them if they don’t respond."
• "Use a subject line that makes this very clear: “This is the last time you’ll hear from me …” / “I’ll never email you again, unless …” and then in the email ask them to click a link to re-confirm that they want to keep receiving your emails."
• "I read everything and respond to most email.” The idea is to both increase people’s sense of engagement with you, and also to start some high-bandwidth conversations which might result in sales or perhaps additional marketing opportunities."
• "(Plus: free customer development any time you want it.) One of the best strategies I’ve used is to play with different emotions in the subject line that will get the user to click."
• "Email providers (like Gmail, Yahoo, etc.) want to see that people engage with your emails."

Key quotes:

• "Creating an effective email marketing strategy is essential if you want to sell more online courses and build your personal brand."
• "You build a subscriber list, then send targeted emails to every address you collect."
• "It’s what you want your subscribers to click after they read your email, so make sure it stands out from the other elements of your email."
• "Testing proves extremely important for your email marketing strategy because you won’t know what works until you try it."
• "On your opt-in form, let potential subscribers know that they will receive free content that other people don’t ever get to say."
• "For your first email, consider using a subject line like “We miss you!” or “Are you still interested in hearing from us?” Explain that you’ve noticed that they haven’t opened your emails in a while, and that you want to make sure they’re still interested in getting content."

Transcript: Oh, there's free cake in the staff room? Thanks for letting me know. See you there. Yeah, free cake. All right. Hey, everyone. I'm Alex. Thanks for clicking, and welcome to this lessonon writing a business or professional email in English. Now, this is useful for those of you who arejust starting a corporate job, or if you are looking to work in an English environmentwhere emails are constant. So, I use my email every day. I can tell you 100% that I have used all ofthese at one point or another in my emailing career, we'll say. So, I've sent thousands of emails, and I'veused all of these. So, these are phrases that you can use ininternal emails between yourself and your colleagues, or between yourself and someonewho works with your company. So, maybe you know someone who is selling,you know, technology to your company, like printers or computers; maybe there's someonewho supplies paper for your company and you have to interact with them, so you can usethese phrases and expressions with them. All right? So, first we'll start with the greeting. We have: "Hello", "Hi", "Hey, Steve". Steve - these are all for Steve. So, you notice... If... See more →

Key quotes:

• "If you’re writing a plan for your team, a good ask is setting specific marketing goals and objectives for them."
• "The easiest way to make sense of all the information you have collected so far is to build something marketers call a “persona.” A persona is a profile of what a typical customer in one of your target audiences looks like."
• "It can help you better understand who you’re going up against for customers, help you determine which marketing strategies to use, and can even give you insight about ways you can improve your own products and services — or create new ones — to gain a competitive advantage."
• "Without setting some specific goals, objectives, and targets, it will be hard to figure out just how well your marketing plan actually performed."
• "For example, if you plan to focus on social media marketing, you don’t need a full breakdown of how often you’re going to post on Instagram."

Transcript: Hey guys today I'm gonna talk about the perfect offer for your cold emails so that your prospects and leads will be jumping on calls with you instead of you know you keep trying to fill up and push them to your call or demo or whatever so make sure to keep watching because you can receive responses and response rates such as these screenshots around me and there's a simple way how to do this and I see a lot of people mess this up because a lot of times when we run a prospecting campaign we try to get before ended into the meeting that's the end goal but the problem is there's no incentive for the prospect to meet with you you know they know you want to have a discovery core they know they're gonna be pitched something so they you know sometimes they agree sometimes they do not but I am baffled why are many companies uncapable of creative thinking in their sales process to create an offer which would be so awesome for people that they would just jump on it and I'm not talking about an e-book I am NOT talking about your... See more →