How to choose a creative, fun name for your business

Key quotes:

• "The cleanser may have word associations like “mild,” “soothing,” and “powerful.” While the moisturizers and face masks may be more like “creamy,” “soft,” and “hydrating.” No, you’re not going to name your business “Creamy,” (though, that is kind of interesting), but the idea is to use the products you’re selling as a jumping off point in terms of word-brainstorming."
• "To give you a real example of this method in practice, check out this company, Minnow + Mars, which I named earlier this year: The company sells apparel & goods for everyone from toddlers to adults; for me, this meant themes of “transformation” and “growth.” Here’s how I sold it in: Getting to this name took two rounds of creative, and a hell of a lot of word-mapping to discover."
• "Today, it’s the brands and companies with a true mission and real passion who have the power to move people, and it starts with your story."

Transcript: Today we're going to talk about seven ways to discover a great name for your business welcome to let's rethink business presented by Dale Beaumont and brought to you by business blueprint comm for today's video I'm actually going to answer a question that's been emailed in by Sarah Lewis and Sarah is from Adelaide and she writes I'm about to start a new business in my local area but I have a desire to take it national even global in a few years time is a good business name really that important and can you give me some recommendations about how to come up with a great name Thanks they live attended your seminars before and love them I'd really appreciate your help and advice first of all just want to say thanks to Sarah for submitting the question and because you haven't told me exactly what your business is I'm just going to talk in kind of general general principles here and people can use it for naming any other business or any type of product or service that they might launch under their existing business now the first part of the question is pretty simple and that... See more →

Transcript: Hello guys and welcome back to my channel in today's video I'm gonna be talking to you about how I pick my business name as some tips to help you pick a really good business name we are creative hello if you're new here I am Kathryn owner of two ecommerce stars sash Etsy business we've got catnip which is an illustration and kind of personal brand and we've got baby blue which is a graphic design and app print business tag it towards pregnant ladies and in this video it's being well requested is how I picked my business names and some little tips and tricks to how you could pick your business name too so whether you're a crafter and that is whatever you are freelancer whatever I I'm gonna talk about how I picked my names and some little tips and tricks that I learned at university I'm doing some research online about how you can pick your name Tinh so the first thing we're gonna go into is the different types of business name now there is a TED talk by Jonathan Bell which I'll leave a link in the description below and he goes through... See more →

Key quotes:

• "Or words that evoke a positive experience: Twizzlers, Zappos, Jamba Juice (high energy, fun) Think about your brand’s personality by writing a creative brief (see Ch."
• "4) To evoke trust/credibility: add a strong secondary word (Global, Industries, Groups), like Neato →Neato Robotics Suggestive names: The name has to mean something to potential customers, not just you."
• "Other trends to avoid Exception to the copycat rule: if you have unrelated brands (Dove chocolate and Dove soap are too disparate to bring each other up to customer’s minds.) Do avoid iconic names like Apple or Virgin."
• "Be careful with these suffixes: Also don’t pick a totally random, meaningless word like Qdoba, Magoosh, Zumper."
• "Be careful with words with more than one pronunciation, like “eco” which can be pronounced “eeko” or “echo.” Ex: Ecover — “ee-cover?” “eck-over?” “ee-ko-ver?” Don’t rely on letters in different colors to show people how to pronounce it."
• "Here are 3 strategies you can use for your website: Strategy #1: Add another descriptive word or two Ex: Bliss-world.com, because bliss.com was taken."

Transcript: Once again the right side of branding business and being your own boss hey boss is it sunny Leonard Uzi and today I'm answering one of the questions I am asked most often what do I name my business I'm actually asked this so often particularly on social media that I've curated a few of your questions and we're gonna answer them in a rapid style format with my girl my team sunny member a lush she's gonna hop into the video in a little bit and she's gonna ask me all of your questions that you posted on social media about this very topic but before we get to that I wanted to pose three questions to you that I think you're getting help you get a little clarity around how you should name your business so the first question is are you 100% clear on what your business is offering and will it ever change so for me when I first started my business almost 7 years ago now I really wanted to call it something completely different than my name but I ended up landing on just using my name as a consultant because I knew that... See more →

Transcript: So I often get asked Pat how important is it on what I named my company or even how do I go about name of my business or today's episode is to answer that question for you but before we get into it I want you to think about something here just as important it is on what you named your kid one day or you already have it's just as important with your name your company because that's how people will see that company or the name for the rest of its life or career how many kids did you have in school who hated their names they don't like their names or they would call by middle name I had a sergeant in the army whose last name was hooker sergeant hooker he couldn't stand it but he had his last name so same exact thing goes with naming a business because in a Bible a lot of parents like to name their kids after the Bible Paul John Luke Mark Matthew Peter but you don't hear Judas no one's going to name their kid Judas first thing you go search Judas oh my gosh this is Judas... See more →

Key quotes:

• "If you are in the healthcare niche, for instance, your business name should include a word that associates to medicine, welfare and vitality, and stand as a part that triggers that information in your customers’ minds, thus making it perfectly clear what your products or services are."
• "To broaden your network of associations, be sure to consult the thesaurus, but for the rest of your brainstorming session, start off with a number of words that describe your business vision, expertise and uniqueness the best, then find their roots and begin forging as many new words as you can think of."
• "For that reason, melodic names are the perfect example of catchiness that allows your customers to immediately think of your company once the need for your services appears."
• "As a carrier of your company’s identity, a business name travels far in the online environment and spreads the word of both your distinctiveness and the quality of your service via different channels."

Key quotes:

• "It’s called the… oh no, sorry, I forgot the name.” With this in mind, follow these guidelines to develop your owner amazing business name ideas and find a great name that will help you succeed: You are launching a new venture, and you’re struggling to find the right name."
• "Momsoon Here is an example of a pleasant maternity fashion brand name which allows it to stand out to attract the target market which is pregnant women."
• "The project statement that resulted in the brand name probably read something like this: We want a name that will appeal to pregnant women who want to look great and fashionable during the special period of pregnancy."
• "Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well."
• "If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand."

Key quotes:

• "Many companies think that the easiest way to help their customers understand their brands is to choose a descriptive name."
• "On the other hand, #CompanyNames that have been creatively distilled into a single word can say a great deal more about what an organisation stands for, paving the way for more committed, loyal customers."
• "Just look at all the amazing one word names used by leading brands around the world, like Uber, Nike, Virgin, and Apple."
• "As well as often being more creative and meaningful, one-word names are also: Choosing a one-word business name is just like selecting any other moniker."
• "Ask yourself what makes you special, what your target audience looks like, and what kind of words describe your business."
• "On the one hand, you need something that’s going to tell a story about your business, informing your audience about what you stand for and why you’re special."

Transcript: There are an estimated 300 million companies in the world today that's 300 million brands some brands as big as Apple and coca-cola others are smaller than one person business with so many brands in the world it's getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with three steps first select what type of name you want there are seven different categories of names and pretty much every brand in the world falls within one of these seven categories eponymous names like Disney and Burberry work by embodying the vision and beliefs of their founders these names are okay if you're feeling lazy or just have a big ego adidas is more unique its derive from Adi Dassler the company's founder and Tesla wasn't created by Nikola Tesla he died in 1943 but the name is an homage to Tesla's electrical engineering achievements descriptive names like American Airlines and the home depot work by telling you exactly what the company does but these names can be a mouthful and are much harder to own and protect acronyms like GE... See more →