How to choose a website background for your business site

Your website background can make or break the usability of your company's site. Here's how to choose one most effectively.

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How to choose a website background for your business site

Resources

Key quotes:

  • "If you’re looking for a fast way to use on your website project today, then you’ll find very helpful tips in this practical guide to making the best website layout with the color scheme that’s right for your target audience."
  • "Here’s a tip: use these two free color-picking tools to choose the right color for your site."
  • "If you’re looking for ready-to-use color palettes, keep an eye on these websites: Want to make a color scheme out of an image? To find the right color palette, go out on the web for inspiration and then choose: Look at the 2 sample sites from the 3sounds template:a website of a classic summer music festival set in warm colors whose harmony relies on the use of similar Base and Accent colors (the contrast is based on the “Adjacent “); colors recall a sunny summer day and the wooden classical instruments which are the main subject of this website."
  • "So, you’ve seen how easy it is to use many color palette generators and how they make creating a website color scheme incredibly simple."
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Transcript: Facebook has now 2 billion monthly users that's a lot of people but also a fantastic opportunity to reach out to new customers if you are running a business in today's tutorial I am going to show you how to set up a Facebook page for your business step by step and click by click I'm Rick Durant the founder of ranking Academy coda UK the place where small business owners turn to you for better online visibility more traffic to their website and more customers to their stores using free video tutorials if you're new to my channel why don't you click on a subscribe button there so you will be notified as soon as I publish a new video hi everybody so as I said today we're gonna talk about creating a facebook business page the very first thing you need to understand is you need to have a personal profile on Facebook before you can actually create your own business page and this is because Facebook wants to know who you are and who owns that page so once you've logged into you a personal profile on Facebook all you need to do is to create your... See more →

Key quotes:

  • "To make things simpler, Mockplus team created a collection of the website background design based on visual elements and design method: Geometric animation By Martyna Wawrowska Animated geometric elements on a pure black background create a well balanced dynamic composition."
  • "The animation in this layout is used to attract users Geometric shape Exploration for landing page ful By Hadianto Nugraha Clean and straightforward layout of this website is complemented by angular geometric elements and a simple color scheme which fits the design perfectly."
  • "This website features a few dynamic colors to create visual interest for visitors."
  • "The background of this site was created using lines — creative and beautiful design decision."
  • "Liquid Effect by Asha Rajput This website a nice-looking hero image that almost screaming “Go, explore the world!” This design uses a well-crafted method of attracting visitors — the changing slides show different sights in various country."
  • "Branding/Landing Page By Kennard Lilly It’s relatively easy to create visual interest by adding texture in website design."
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Transcript: Hi in this video I want to show you how you can make a section of your website or a section of one page on your Squarespace website in a different color or have a different colored background so let me turn over to screen share and I'll show you how it's done okay so we're here on the backend of a client's website and I want to show you what we did here on the home page so that you can see what I'm talking about so here you can see that we have a white background to the website and here we have an image as a background and here below we have sort of this baiji background and then again it's white and by background I mean it's going from the left to the right side completely and then I want to show you what she has also got she we've made another page here and here for the reviews she has made this slider I decided yeah the slider with this different colored background as well because on the home page it was also testimonia slider so not a testimonial part not a slider and but... See more →

Key quotes:

  • "Then you’ll learn about registering a domain name, how to choose a web hosting service, how to set up your website, design options for your website, and how to add content to your website."
  • "When you’re choosing the best website builder for your site, think about a few things, like how much experience you have with HTML coding, how much you want to customize the website, and whether or not you want to work with templates or a drag-and-drop interface to build web pages."
  • "In addition, check to see if the hosting provider offers 24–7 support in some form, as well as security features, backup services, and mobile access, if that’s something you think you’ll need."
  • "However, if you’ve chosen to use a web hosting provider and WordPress (or another platform that’s more of a content management system, or CMS), you’ll need to make sure you click on the WordPress icon in your control panel and follow the instructions onscreen."
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Key quotes:

  • "Light backgrounds for websites are a ubiquitous trend, as, according to a lot of research, people find it more attractive and it comes with better readability."
  • "It’s beyond question that dark letters on light background reduce the cost of printed materials and improve the readability, so web designers started to copy this trend."
  • "Let’s be honest, white backgrounds are so ubiquitous because it’s easier for designers and many business owners believe that it will look more trustworthy in their potential customers’ eyes."
  • "When a designer wants to use a wider color palette, it requires to run more experiments which equals more time and money spent on a project."
  • "Dark backgrounds are not suitable for every website and not every designer finds it easy to create a good-looking site with darker color schemes."
  • "One of the main reasons is that it’s easier to browse websites with darker backgrounds for a longer time, as it doesn’t strain eyes, especially in the evening or during the night."
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Key quotes:

  • "By Chloe Brooks Originally published at Trajectory Web Design If you’re like most small business owners, you probably already know how important marketing is to the success of your business."
  • "According to Clutch, local businesses in the Midwest are least likely (58%) to have a website, followed by the South (72%), the Northeast (73%), and the West (77%)."
  • "That means half of Southern local businesses aren’t ready for the vast majority of their website visitors, and they’re losing potential customers as a result."
  • "Social media is one of the most important marketing tools out there for a local business."
  • "So by being active on social media, you’re making it easier for your potential customers to engage with your brand frequently."
  • "Just because you use social media to market your local business doesn’t mean that you’re not making mistakes."
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What customers & experts say

Princess
Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

Carlos
Carlos Customer / FitFuel

“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”

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Willie
Willie Customer / Urlife Now Fitness

“I like that someone is monitoring my website every month and making suggestions for how to improve it.”

Chuck
Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

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Freddie
Freddie Customer / Suffolk Equity Partners

“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”

Heidi
Heidi Customer / CD Roma

“Since the launch, we’ve gotten more form submissions to inquire about our catering service and menu options. On top of that, I’ve noticed more customers who found out about us through our website before coming down to dine! The traffic we’ve realized in the short time the site has been online is very impressive.”

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Dan
Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Leslie
Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

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Sheila
Sheila Customer / Dr. Sheila Hughes Weight Loss & Wellness

“There's absolutely no comparison between our old website and the B12 one. Our B12 website gives us the call to actions we need and better communication tools with our patients. Since our B12 launch, we started seeing more online visitors scheduling a consultation through our website.”

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Dan
Dan Customer / Dan Garcia Photography

“B12 bookings is truly one of the best features of my web page. My customers can always get in touch with me with this awesome tool.”

Nikolai
Nikolai Expert at B12

“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”

Roberto
Roberto Customer / Emerald Gardens

“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”

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Mandie
Mandie Design expert at B12

“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”

Jaiden
Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”

Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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