How to choose the best marketing automation software

Key quotes:

• "When it comes to marketing automation tools, business owners and marketers might feel that abundant choice makes them spend more time on establishing the search criteria and looking for the platform that will work best."
• "Pay attention to such factors as: The first step in picking a well-suited platform is understanding the characteristics of your business in the context of marketing automation."
• "However, there are more factors which will influence the choice of the best marketing tool for any business."
• "New companies on the market try to be competitive by offering customers additional options, functionalities and methods of communication."
• "There are two main ways products can be enhanced: the spectrum of available communication channels and external integrations with other tools used by the customer."
• "When choosing the most appropriate tool for your company, make sure the platform covers all the communication channels you’re currently using (and planning to use), but don’t be afraid to consider new ones."

Key quotes:

• "SAS is a powerful marketing automation software solution that can help you design better campaigns faster."
• "This is another multi-functional marketing automation software solution with useful features."
• "HANDPICKED RELATED CONTENT: Ontraport is a marketing automation software solution that can help you smoothly drive leads through your sales funnel."
• "It uses simple if/then logic to create automated workflows to help you design smooth, effortless marketing campaigns."
• "This is a simple, yet efficient marketing automation software solution that can be used by any type of business."
• "This is a very simple-to-use marketing automation software solution that provides a clean, frill-free solution to your needs."

Key quotes:

• "If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software."
• "If you know that you want to take advantage of a marketing automation platform but you’re not sure how to choose one, the following considerations can help you decide on the right platform for your specific business needs and goals."
• "via GIPHY When you’re growing your business, you want to make sure that your marketing efforts help you generate new leads, those who ultimately want to become paying customers."
• "Your marketing automation platform should enable you to use powerful lead generation tools, like easy content management, email marketing, lead scoring, automation and more."
• "Also, it can be helpful for startups to choose a marketing automation platform that allows for identifying the Most Qualified Leads (MQLs), which are then handed over to the sales department."

Key quotes:

• "Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation."
• "However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line."
• "Userfox $75/month (and they offer a free plan) Constant Contact is a well known email marketing tool for small businesses."
• "Like Constant Contact, HubSpot is great for the small business owner, but where HubSpot beats out Constant Contact is in the additional functionality it provides beyond email marketing."
• "If you’re looking for an “all-in-one” tool that gives you the very basic functionality of several different marketing systems, HubSpot is a good option for you."
• "It’s for the company that is really looking to the future of marketing automation and wants to connect with its customers over many different channels."