How to convince customers to make a purchase right away

Transcript: How to convince a customer to buy from you first of all I don't think you need to convince customers to buy from you the biggest challenge here for entrepreneurs is you don't stand for something there's nothing unique or different about you that makes customers want to work with you if you're the same as everybody else with the same product same service same features as everybody else is nothing unique about you then you've stuck in the trap of having to try too hard sell people and follow up when you get desperate and you cut your prices and you don't get the business that you want you don't get the clients that you want you don't get the repeat customers that you want the key thing that separates great entrepreneurs from the mediocre ones is that they stand for something there's something that they believe in they're trying to change the world for the better there's something that makes you want to work with them so you have to first figure out what that is for your business you want to create something that will make you a magnet for ideal customers in my business for example... See more →

Transcript: How to convince people to buy in retail so I got a great question front of my youtube viewers love you guys Mayra who wrote in to say what if you work in retail how would I convince people they need an item I work at Armani and I need to sell two to three items per transaction this is a great question and having dealt with a lot of salespeople at I'd malls and in retail outlets I've seen the worst I've seen a few people who do it really well so I wanted to share three quick tips with you on how to sell better in retail number one actually care this might sound crazy for but for some reason nobody actually does this actually care about your customers okay when somebody walks in the door if I'm walking into your Armani store I don't want you just seeing the money in my pocket okay I want you seeing me I want your goal to be when people come into your store your goal is not to sell them anything your goal is to make your customer happy that's a different mindset because too many people come in... See more →

Key quotes:

• "Did you know that a whopping 90% of people’s buying decisions are influenced by online reviews? So if you aren’t making an effort to encourage your customers to leave ratings or reviews of your business on sites such as Google, Yelp, Foursquare, Facebook or TripAdvisor, you’re missing out on a big opportunity to drive more traffic to your business."
• "It doesn’t matter if you operate a restaurant, run a nail salon or are the owner of a vape shop."
• "Publishing the opinions of your customers is an important part of marketing your business and can help with persuading new customers and even with boosting your site’s SEO and increase web traffic to your site because reviews are one of the most important factors to climb up in local search rankings."
• "But how do you encourage customers to leave reviews? We put together ten tips from other, small business owners, just like yourself, that have proven to work well."

Key quotes:

• "Let the product or service speak for itself, you just have to show the client what they are missing on."
• "The first step towards sales is a strong product, without one you may be able to attract customers at the beginning but this won’t last and you will earn a bad reputation in the market."
• "Before we jump into the details of various ways to attract a customer, you should know the generic mistakes that the seller does: This is applicable especially when it is “Service as a Product”."
• "Example: The antivirus has a firewall (Feature) The antivirus can defend you from online attack (Benefit) If you are into sales, you definitely know that it is almost impossible to convince someone to purchase your product or service over chat or emails."
• "Let us discuss in detail how can you psychologically convince a client to go for the purchase Psychology is a part of sales, it is about triggering the right emotions at the right time which ultimately leads the prospect of buying your product."

Key quotes:

• "After all, they’re your lifeblood – but how can you reward customers with digital stamps besides doling them out after purchases? With that in mind, online reviews are vital to a business’s success in today’s climate – so give customers a helpful nudge towards posting a review of your business on Google, Facebook, TripAdvisor or Yelp with a digital stamp."
• "Check out this post for another 10 tips to encourage customers to leave reviews for your business online."
• "Quell those notions by immediately rewarding new loyalty customers for the simple act of joining your program."
• "There’s no better way to establish goodwill towards your brand than by rewarding customers not for purchasing your product – but donating money to a good cause."
• "Double down on those warm and fuzzy feelings by rewarding customers with a digital stamp or two for their good deed."
• "When an unhappy loyalty customer takes the time to let you know where you’ve gone wrong, show them your appreciation for their honesty by giving them a digital stamp."

Key quotes:

• "points out that most marketing messages focus on features and leave customers to figure out the benefits for themselves."
• "But according to Inc., “Customers never buy because of product features."
• "They buy because they perceive some “benefit” to those features.” Follow Inc’s six guidelines to create product benefits that get customers to buy: 1."
• "A feature is what the product or service “is” or “does.” A benefit is what the product or service “means” to the customer."
• "Customers will remember a product benefit longer, and with more ease, if it’s expressed with simple, powerful words that evoke emotion."
• "Business cliches and technical terminology will drain the emotion from your product benefit."

Key quotes:

• "Ask five of your friends what they think of X brand, then compare their responses.” When I was in middle school, my mother created a frozen food line with the promise of a healthy, home-cooked style meal."
• "In addition to her food line, my mother also led R&D projects for organic CPG food brands, and co-created a healthy, fast-casual concept that piloted in a few airports."
• "Through CMYK Ventures, I love working with early stage startups, helping founders craft a brand and go-to-market strategy to give consumers a chance to fall in love with a new product."
• "This post looks at why people buy things, what triggers purchasing decisions, and how to create a brand people love that leads to long-term customer relationships."
• "Say hello if you’d like to share notes on emerging CPG brands, business models, and purchasing behavior."
• "My email is amrit@cmyk.vc Consumers are increasingly curious and conscious of your ingredients, labor practices, and competitors."