How to craft effective marketing proposals for your business

Transcript: How to develop your marketing strategy the ultimate goal of any marketing strategy is to help you grow your business by capturing the maximum mind share at lower cost the anatomy of a great marketing strategy will include the following a clear definition of your competitive advantage on how you Flair against your competition and constructing your unique selling position or USP you need to create an F a B analysis which are your products features advantages and benefits then you need to define your target market which includes both demographic and psychographic profiling of your ideal customers they're hot buttons on why they need to buy from you this will lead to how you want to position your products and services and several means of attracting customers to your offerings you need to prepare your marketing collateral both printed in digital materials and contents aiming at attracting your ideal customers with the most effective persuasive messages next you need to know the medium of your marketing identify from different marketing methods to reach out to your potential prospects like advertising digital marketing direct marketing public relations etc depending on your target audience you will need to pick the best... See more →

Key quotes:

• "So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success."
• "As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal."
• "The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using."
• "For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads."
• "It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy."
• "Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy."

Key quotes:

• "Having agreed your marketing strategy, you’re now ready to build your marketing plan, and launch campaigns."
• "Look at your business and find your strengths and weaknesses, your value proposition, your competitive advantage, your target market."
• "Okay, marketing strategy agreed, time to work on your marketing plan."
• "#2 — If you don’t review your marketing plan and all your campaigns, how will you know whether they’re working? E.g."
• "customer choice, new competitors entering your industry, new products launched, channel conflicts, economic downturn, competitors outranking you in search engines SWOT analysis finished, now it’s time for another acronym — TOWs."
• "TOWs analysis allows you how to exploit your strengths to maximize your opportunities and minimize threats."

Key quotes:

• "Now it’s time to use that information to build your business plan and go-to-market strategy."
• "Your go-to-market strategy describes how you’re going to take your product through its lifecycle."
• "Here are 6 steps that will help you create a bulletproof business plan and go-to-market strategy to accelerate your growth."
• "Typically, you keep your business plan high level, and your team aligns to it by providing details on how they’ll contribute to meeting goals."
• "Keeping the customer center stage allows you to “just say no” when you’re figuring out what is and isn’t in your business plan and your offering."
• "There are many templates available online that include some version of the following: Step 3: Create Your Value Proposition How would you like to be identified in the market? Create a simple and direct statement that describes what you’re offering to the market."

Key quotes:

• "Would you like to learn how to increase leads and build your revenue by creating an effective organic marketing strategy? I will go through them one by one and define each step to help you understand and build an effective organic marketing plan."
• "This first and crucial step involves taking a good hard look at your company, its products and services, your competition, and the market."
• "Answering these questions will give you a good idea of the situation you will be launching your marketing plan into."
• "Understanding your target audience is a key aspect of creating a good organic marketing plan."
• "This is why you need to know your situation, audience, and goals to determine your message."
• "These are important questions to answer when determining your methods and tactics in organic digital marketing."

Key quotes:

• "You can plan for success by following these 9 steps for putting together a sales and marketing plan."
• "Make sure your ideal customer profile and buyer personas are accurate and update them as necessary to reflect the kinds of customers who will help you reach your growth goals."
• "Then identify the kinds of content you’ll need to create to meet them at each point along the buyer’s journey."
• "Make sure that your printed and digital marketing materials are written and designed to attract your ideal customers and communicate your company’s unique qualities to prospects and customers."
• "Take a look at your website and social media channels to make sure they’re designed to attract and educate your personas."
• "Is your sales process set up to close the quality and quantity of customers you need to reach your company’s growth goals? Does everyone on your sales team follow the same process for qualifying and nurturing prospects? Depending on the issues you’ve identified, you may need to develop tactical plans for content/inbound marketing, social media, lead generation, lead nurturing, or account development."