How to craft follow-up emails after networking events

Key quotes:

• "But when your skills need work, you’re that guy on the street corner hawking pictures of Elvis painted on black velvet."
• "Networking does take work, but the results you’ll achieve by applying that effort are like the difference between a black velvet oil painting and the ceiling of the Sistine Chapel."
• "The key to authenticity lies in doing research and learning more about the person you’re hoping to connect with."
• "Although it’s not related to professional pursuits, maybe you like the same hobbies, or you both love dogs."
• "Hi Lucy, It’s been awesome to have an email conversation about blogging and your experience on both sides of the publishing industry."
• "I feel like I’ve learned many useful things from you already."

Key quotes:

• "Get clear on your goal before you write the email and decide what action you want the recipient to take as a result of it."
• "And if you can’t come up with a goal for your follow-up email, you probably shouldn’t send one."
• "You’re writing to somebody you’ve spent time with and now have a relationship with so your follow-up email shouldn’t sound like it comes from a stranger."
• "Here’s a trick: Write as if you were writing to a friend because in that scenario you’d likely use the kind of informal tone you want for a follow-up email."

Transcript: All right lesson number six the follow-up this whole section is dedicated to follow-up emails studies have shown that 92% of sales people give up after four knows but 80% of prospects saying no four times before they buy so I think people are giving up a little too early at the end of the day keep the follow-up going how often would you say my rule is I stopped at three right I just don't like to ignore people I try to I try not to sell too hard so my general rule is three steli efti says six especially if you have no relationship with that prospect if you do he says infinite do not stop Heather from sales folk says eight it's a lot Eric sue from growth everywhere says five but the general rule of thumb is if you're representing a brand be persistent but don't be too aggressive to diminish the brand's value don't be too annoying but follow-ups are important this is how you're gonna get people's attention because generally people are busy or they missed it and I don't know about you but like emails slip through the cracks every single day and... See more →

Key quotes:

• "But now you’re sitting at your computer ready to craft your “Nice to meet you” emails."
• "You suddenly feel like you’re crafting an “I had a great time” message after a first date."
• "You sit there mulling over how to craft the perfect message to lead to a conversation."
• "If you’re struggling to write a follow-up email, we’ve got you covered with 5 steps to getting through the nerves and sending that email once and for all."
• "Step 1: Remember that the person receiving your email is just that — a person."
• "Sure they may have an incredible career or know the email address of that person you’ve been trying to get in contact with for weeks."

Key quotes:

• "Use this follow up email template after meeting someone to demonstrate that value: TEMPLATE 2: After a conference or event #2 Here is another example of a follow up email to send after meeting someone at an event: TEMPLATE 3: To ask for a meeting #1 Looking to move a relationship along to the point of actually meeting the person? Perhaps the following template can help."
• "TEMPLATE 6: To promote your business or service #1 TEMPLATE 7: To promote your business or service #2 Check out an additional template from our networking email guide below: TEMPLATE 8: After a cold ask We all need a little help from our friends."
• "When we receive no response after sending a cold email asking for a favor, we can send the following email template: TEMPLATE 9: Thank you email after meeting In thank you emails, it is important to describe concrete results that our contact helped us achieve, and express why that result is meaningful."

Key quotes:

• "As great as it is that you’re putting yourself out there and participating in a networking event — whether it’s speed networking, roundtables, or targeted connections — building trust and forming relationships takes time and effort."
• "But if you don’t take the time to review the cards you’ve collected or the schedules you were given (if it was a SpeedNetworking.com event), it’s easy to forget who is who and the possible value each person can bring to you and your organization."
• "We highly recommend taking the time to review the cards you’ve collected shortly after the event ends while everything is still fresh in your mind."
• "Make personalized notes: While you’re reviewing the business cards or customized schedule you received at the event, make personalized notes for each person you connected with: conversation topics, things you had in common, reasons for attending, if they were searching for any specific information or resources, and how you might be able to provide value."