How to craft "Happy Holidays" emails to get more conversions

Key quotes:

• "A customer that interacts with your email is more likely to click through to your store and make a purchase · Email marketing becomes more effective toward the end of the year as consumers are looking for good deals in their inboxes · Early morning email delivery has the lowest open rates · Subject lines that use icons (like the snowman emoji for the holidays) have a higher unique open rate · Gmail is the most popular email client to consume newsletters followed by Apple Mail · Most popular devices for opening emails are iPhones, followed by iPads and Androids · Your subscribers rely on their smartphones and tablets for all kinds of information, and research shows a growing number of consumers are doing their holiday shopping on mobile devices · Your holiday emails should direct traffic to a landing page or a page where customer can purchase an item of a service that matches the email offer (like an e-store, or your products/services page) · 56% of searches during the holiday season were conducted on a mobile device · Fewer promotional emails are sent on the weekends · Studies show that recipients responded more to promotional emails they received on the weekends and the unique open rate for Saturday and Sunday was 17.8% for both days, the highest percentages of the week · Giving consumers the opportunity to browse your products over Pinterest is a good idea · Mondays are considered the worst day to send mass emails; hence the term Monday Blues!."

Key quotes:

• "Last year we reviewed the top holiday marketing strategies for 2017, and many of them still apply."
• "Using a variety of channels, such as Instagram and Pinterest, along with many mediums, such as videos and display ads, are still great tactics to incorporate into your plan for holiday marketing this year."
• "That’s why it’s more important during the holiday season than any other time of year to stand out."
• "While unique offers, ideas, and design in your marketing will make it stand out, relevance is another sure fire way to connect with customers this holiday season."
• "Offers or promotions can be sent to different segments in your list based on their past behaviors or preferences, but the holiday season is also a great time to learn more about your email list to use for future personalization."
• "The Spring is usually the season associated with cleaning up, but pre-holiday months are also a great time to check in on your automated marketing efforts."

Key quotes:

• "Because it’s the ideal time for special offers, discounts, and promos, most companies have a schedule of marketing campaign-worthy occasions and holidays."
• "Use Thanksgiving Day as a chance to say thank you to your users and clients, and offer them a generous discount in preparation for Black Friday."
• "Make your email short and clear People are not just busy in preparation for holidays, they also receive a lot of specialized holiday offers from other companies."
• "Add a special touch to your email Holiday campaigns are not your regular mailing, and the recipients will expect something besides the special offer or a discount."
• "If you use special offers too often, your audience will make sure to wait for a discount until the next holiday and stop buying at full price."
• "Strategy #3: Viral and shareworthy offers People tend to be kinder during the holidays, so there’s a higher chance your recipients are in the mood to share."

Key quotes:

• "While others get into the groove of celebrating, it is time for a business marketer to think through a strategy that makes the most out of their cheery mood! People are happy celebrating with loved ones, so share with them something that they would want to read."
• "Generate a sense of curiosity and urgency The best way to rev up your sales during the holiday season is to put a deadline on the discount or sales you’re running."
• "Another way to increase your sales is to create something for your audience to look forward to."
• "Custom create some gift combos Want to sell more products? Create custom combos of complimentary products and suggest how they make for a perfect gift pair this season! This holiday season, reach out to all those customers who have been associated with your business for sometime now with a personal wish and a thank you note."
• "To make it better, send them a custom coupon code that they can avail on your products or at a restaurant, and ask them to share their holiday story with others on social!."