How to create a family website to promote your business

Transcript: Picture this: You’ve just published your website. Within minutes your site is flooded with traffic and it’s already paying dividends. Sound too good to be true? Good! Because it is. Getting visitors to your site doesn’t just happen overnight. It takes quite a bit of work. But promoting your site doesn’thave to be a daunting task. Here are four quick tips to start grabbing the attention your new website deserves. Content marketing means using the content you produce as leverage for engaging your audience. By creating a variety of useful content like blog posts, podcasts, webinars, infographics, newsletters, and videos, just to name a few you build credibility and trust with potential customers. Start by determining what is actually valuable to your target audience, then tailor your content directly to them. Content marketing requires consistency and planning, but above all else, focus on keeping your content fresh and timely. Search Engine Optimization, or SEO, consists of a variety of techniques designed to get your site placed higher in search engine results and it’s essential. If you don’t optimize for search engines, you probably won’t be found by the 94 % of people who only view the first page of Google... See more →

Key quotes:

• "Wouldn’t you love to know easy (and FREE) ways to promote your business to attract more customers? With that in mind, we collected a list of 101 ways to get free advertising for your business."
• "Any SMB can get free advertising and more customers by following this list! Create a Facebook business page and interact with customers on it."
• "Ask your staff to share your business information on their social media accounts."
• "Create a business Instagram account and post content several times a week."
• "Make sure the content you share on social media is valuable."
• "The better the content, the more likely to be shared by others."

Key quotes:

• "Building personas for your core audience can help improve the way you solve social media challenges for your customers."
• "For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience."
• "Use social media listening to find your potential customers asking questions or airing problems your product can solve on Twitter, Facebook and LinkedIn, or even Snapchat and Instagram."
• "Surveys and interviews are often a critical component to building a useful marketing persona."
• "For personas to become useful tools, it’s best if they’re based on interviews gathered from salespeople, customer service interactions, and the buyers (customers) themselves."
• "Your greatest resource for coming up with jobs for your personas is likely to be customer surveys."

Key quotes:

• "Some businesses are better suited to using Facebook or Instagram, while others should stick to LinkedIn."
• "Social media is also perhaps the most effortful way to promote your business."
• "If you’re considering using social media to promote your business make sure you have a means of sharing your content."
• "If you can, plan with friends, family, employees, basically anyone you can get to both like and share your content on whichever platform you use."
• "Many don’t allow direct promotion without permission, but will allow you to mention your business if you are truly contributing to the group by answering questions or providing useful products."
• "Do you share your business on social media like Facebook, Instagram, and LinkedIn? One of the best ways to promote your business is by sharing it with people who know and trust you."

Key quotes:

• "Your first step is to determine whether your company or team can handle this project in-house or if you’ll need to outsource it to a third party web designer."
• "Even if you’ve chosen a third party web designer, creating a roadmap for your website is still a critical step."
• "This information can help users decide if they want to visit the site, because it will show up in search results."
• "Link building is a way to show that your site is reputable and should be ranked highly in search results."
• "Another way is to create excellent content (see above) that people will link to on their sites."
• "It also gives your team or the web designer a chance to fix any bugs or errors so that when the big day comes, people notice your site for the right reasons."

Key quotes:

• "The blog post was centered around ways to help promote a new website."
• "There are many, many other ways to promote a new website, so we’ve decided to create another list for our visitors."
• "It should include information on the company, features of the new website and contact information."
• "The press release helps to not only announce the new website, but it also to build a link relationship for your new website."
• "Through External Link Building Does your new website have any external links? Adding links to external sites helps to establish a linking relationship between the new website & other more established websites."
• "This helps to promote a website through link building and in hopes that the websites see the linking relationship."