How to create a great HVAC and plumbing website in 2020

Key quotes:

• "To that end, Google is improving its user experience by having users access information from the search results page without having to click on a link."
• "As part of SEO, you now have to optimize your content for such enhanced search results as well."
• "Most voice searches are local, which means optimizing your website for local SEO is an excellent strategy to rank higher in voice search results."
• "Similarly, if your content is AMP optimized, the likelihood of your website ranking higher is even better."
• "In 2020, Google will continue to look at E-A-T, and also the people who share content on behalf of that website/company."
• "Working with the right influencer can help you generate high-quality traffic and amplify your content’s reach on search results."

Key quotes:

• "Having a consistent message and the call-to-action opportunities are important for your contractor marketing and website."
• "When it comes to selecting We like to see samples of previous work or even pictures of technicians as a way to assure ourselves that we are making the right choices regarding the selection of a contractor or home service provider."
• "If you produce a finished work product, like a roof, remodel, or paint job, etc — Your website should feature individual project pages (or IPPs for short) ."
• "Major search engines, like Google, are in the business of connecting users to the best possible, most relevant answer to their query."
• "Additional Reading: Contractor Marketing On A Busy Schedule The cost of acquiring customers is high."
• "Your referral program can help convert your satisfied customers into a small salesforce, a network of influencers telling their friends and family about your business and singing your praises."

Key quotes:

• "The investment in content marketing has increased alongside customer’s reliance on new ways of learning about companies and products."
• "Let’s look at the technology and ideas that will shape content marketing in 2019."
• "Artificial intelligence will also continue to change how companies use content to engage with their audiences."
• "IGTV has also been used to share podcasts, which proves there are plenty of ways to incorporate the platform into your content marketing strategy."
• "The authenticity and personalization trend combines with video marketing to give way to 1:1 video messages."
• "Instead of creating and sharing videos to your entire audience, video can be used to welcome new B2B customers."

Key quotes:

• "There are two arrangements of loops on focal air molding systems; one set is reporting in real time handler while the other is on the consolidating unit."
• "The consolidating unit needs space to push out the hot air from inside so ensure that there is nothing inside two or three feet of it that could bring about an air limitation."
• "If you are a homeowner and find that you need to purchase a new HVAC (heating, ventilation, and air conditioning) system, there are some ideas that you need to consider."
• "You can do some research online to find out what the most efficient size of HVAC unit is that you should be purchasing."
• "If you’re not, then it is always best to work with a professional who can help you to decide what system and size system is best for your needs."
• "The air will circulate and ventilate better through your home when you maintain a clean filter in the HVAC unit."

Transcript: Alright Jim Hamilton here bringing you a weekly coaching session alright gonna quickly try to quickly run you through this so where's the money in the HVAC business let's just take got some examples here got four examples I'm going to show you so let's just jump in and get started all right so where's the money matrices sales or gross profit here's a scenario here we're gonna use in all of our examples one customer okay in this frequency of event we're going to use once every 15 once every 15 years we're gonna replace their system we're gonna say the average system here is 10,000 bucks you can plug in your own numbers when you get this she okay so got one customer mr. Jones gave me 10,000 bucks my gross profit is forty-seven hundred dollars meaning I got forty seven percent gross profit yours may be lower yours may be higher just going with it as an example pretty decent example from what I'm seeing okay so this is just one piece of the HVAC world and that's the system replacement that's generally where most people focus all their energies you know how many leads are you... See more →