How to create a popular Facebook post for brand awareness

Transcript: What's up but it's Rob this is apparel success and I have an absolutely massive video for you here today where I'm gonna be showing you all the nitty-gritty details around how to set up Facebook and Instagram retargeting ads for your clothing brand okay the ads that I'm gonna be showing you how to use in this video here are the same ads that we've used for K but apparel to generate five figures a month in sales with only spending a couple hundred dollars on ads okay this video is gonna be absolutely massive for you stay tuned alright I'm honestly stoked to bring you this video sponsor HS apparel the reason why I'm so excited is because we use HS apparel with k but apparel for our hoodies tank tops and t-shirts and they're absolutely amazing for us okay their hoodies are especially great because not only are they premium quality but they also have a spot on the neck where you can print your own labels okay so if you want to learn more head over to WWE let's jump in here and this video is gonna be a little bit longer than most of the... See more →

Key quotes:

• "And although we continue to see a dramatic rise in the usage and effectiveness of Stories content, traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic."
• "In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos! The reactions LOVE and HAHA made up 81 percent of the total Facebook video reactions in 2018 (Likes not included in the data set): Clearly, people are interacting with content that they find inspirational, funny, or a mix of both (more on that next)."
• "For example, one of the most popular Buffer Blog posts of 2018 was “The New Facebook Algorithm 2018: Everything Marketers Need to Know” — We turned the text into a one-minute explainer video that was viewed and shared more than 16,000 times."
• "Baby and animal videos certainly don’t hurt their case, but there’s something else at play here that all brands can use to improve their Facebook marketing strategy in 2019: curated content."

Key quotes:

• "And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads."
• "Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content."
• "When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign."
• "Objectives that get people to start thinking about your business and look for more information about it: Objectives that encourage people interested in your business to purchase or use your product or service: Once you’ve selected your marketing objective, you’ll then be asked to name your campaign: For a breakdown of how to set up each of the 15 Facebook ad types, check out our complete guide to Facebook Ads: This step is extremely crucial for the success of your Facebook Ads campaigns."
• "Example: Choosing an audience for a Buffer ad Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your ad."
• "For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page."

Transcript: Hi guys my name is Freddie and in this video I will show you how you can set up and configure your Facebook page and get our first 100 likes if you like what you see so far please like this video share it subscribe for more upcoming videos and now let's get started I have my personal profile now you need to have a personal Facebook account for that I've made it an hour ago and if you want to know how you can do that you can watch the tutorial over here or in the description and now I can create a business page in order to do that I click on create if you don't see that you can click over here if you don't see it over here you can click on pages and then your create page so I click on this one create page the upper one now I have two choices I am a business or a brand or I am a community or public figure well let me show you if you would say business or brands you click on get started and then you need to have page name for instance... See more →

Transcript: Hi guys has been Heath from lead guru in this video I'm going to show how to create an effective brand awareness campaign on Facebook so brand awareness facebook ad campaigns aren't often used and because they don't often deliver great results over the short run but they can be very very effective over the long run and when I create Facebook ad campaigns which I do for my own business I do for my clients I do expect them to deliver tangible results over the long run and they do so what I wanted to do was show you exactly how to create one of these campaigns so I'm going to provide a sort of over-the-shoulder demonstration in this video of a brand awareness ad campaign that I could run for my own business that I have run similar ones like the one I'm about to show you before so we want to do is head into ads manager which where I am right now and then we're gonna create a new campaign so go ahead and click the green create button and the first thing we're gonna do is obviously set the the campaign objective which determines it... See more →

Key quotes:

• "Hence in order to build that trust, we need to make sure that there is enough brand awareness among people."
• "Here are some recommended features on Facebook that could help you build brand awareness: Facebook has introduced a new ad format named as the Canvas Ads — these ads look like normal PPLA (Page Post Link Ad), but when clicked they open as a detailed story of sorts and occupy the entire screen."
• "With Canvas, you have complete creative control to achieve any objective like telling your brand story, promoting a new movie and showcasing your products."
• "The result of Brand Awareness ads is the Estimated Ad Recall Lift — the additional number of people who will remember your ads if asked within two days."
• "These campaigns reach out to people who are very likely to engage with content on Facebook."
• "Video ads are very effective in branding and reach out to people who are likely to engage with the video."

Transcript: Hey what is going on guys it is Jonah salsa here and in today's video we're going to talk about how to generate brand awareness how to grow your social media pages at a very fast rate and what we're doing is pay to advertising and today I'm going to go into breaking down this ad that I'm running right here for my new clothing line and so what I did is is I ran this ad for $5.00 a day and I've actually had pre this is actually the wrong end so this one right here I've been running at five dollars a day for five days and the five days are not via and as you can see it reached so far I think it's been running for three days I've reached a thousand people through paid four hundred and seventy one of those I didn't have to pay for twenty four shares 195 195 likes I've got some comments got some people tagging people and that's a good point to bring up is I you know pictured Rocks Michigan tag a friend means to see this little credit you know I gave a call to action right... See more →

Key quotes:

• "Unlike your typical Facebook ad objective, brand awareness objective uses a complex algorithm to provide real-time data on who is most likely to remember your ads: Facebook states: “Brand awareness optimization is designed to help advertisers find the audiences most likely to recall their ads."
• "By analyzing hundreds of brand campaigns we found that the longer someone spends with an ad, the more likely they are to remember what they’ve seen.” Brand awareness objective is best aligned with goals to increase the recall of your brand, a specific product or service with your audience."
• "Estimated ad recall lift is the total number of people Facebook believes will remember your brand/product if they were asked about it within 2 days of seeing your campaign."
• "Facebook’s brand awareness objective solves this problem by allowing you to optimize campaigns to reach your goals."
• "You can optimize for: Brand awareness — this will serve your ads to people who are most likely to recall your brand/product within 2 days."

Transcript: Facebook Ads can be a pain one of the best types of ads that you can run allows you to showcase different products different services maybe different topics you want to cover about a specific business and that type of AD is carousel ads so let's talk about those and how to set them up in this video all right welcome back everybody and thank you for watching today's episode my name is Jordan Steen also known as serial entrepreneur and in this channel were all about social media marketing starting an agency digital marketing starting a personal brand whatever it is it's all about building a business online so if you're interested in any of those topics that I just mentioned make sure you hit the subscribe button and the notification bell so you get updates to all of our future videos free training that we release and our free giveaways that we do every single week so carousel ads give advertisers tons of options because you can actually showcase multiple products at one time or multiple services you can actually showcase different articles or content that you're trying to show people or different things that you're doing to... See more →