How to create a successful marketing plan for your business

Key quotes:

• "So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success."
• "As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal."
• "The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using."
• "For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads."
• "It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy."
• "Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy."

Key quotes:

• "Starting with a marketing plan is one of the best ways to set your business up for success and make sure you’re investing your marketing dollars wisely."
• "Regardless of whether you’re planning a full year marketing strategy or a single campaign, here are 6 simple steps that can help you lay the foundation for success."
• "In this step, you’re applying what you’ve learned from your research to identify your goals, your ideal customer, and what your business really stands for."
• "SMART goals are: For example, a goal like “get more sales” might be translated into a SMART goal of “increase top-line revenue by 25% in the next 12 months.” When you first start planning your marketing strategy, you might start with more generalized goals like brand awareness, customer retention, or getting more leads."
• "Here’s where we can take a look at the 7 P’s of Marketing: Product, Price, Place, Promotion, People, Process, and Physical Evidence."
• "Finally, now that you’ve got your marketing mix defined, it’s time to dive into your tactics."

Key quotes:

• "Having agreed your marketing strategy, you’re now ready to build your marketing plan, and launch campaigns."
• "Look at your business and find your strengths and weaknesses, your value proposition, your competitive advantage, your target market."
• "Okay, marketing strategy agreed, time to work on your marketing plan."
• "#2 — If you don’t review your marketing plan and all your campaigns, how will you know whether they’re working? E.g."
• "customer choice, new competitors entering your industry, new products launched, channel conflicts, economic downturn, competitors outranking you in search engines SWOT analysis finished, now it’s time for another acronym — TOWs."
• "TOWs analysis allows you how to exploit your strengths to maximize your opportunities and minimize threats."

Transcript: Look every business needs a goodmarketing plan to succeed if you believe your product orservice then you should be happy to tell people about it but you need a marketing plan to knowwhat to say and how to say itso I'll start by creating asimple one page plan and review it every few months now there are seven key parts to making a successful marketing plan first define what your business is and what it does go into detail about what makes yourbusiness unique from its competition then define write down your mission and goals strength and weakness second describe your product or service what are the benefits of it and what problem does it solve for your customersthird define your target audience or potential customers who are they where are they and what are their characteristics for go in-depth into the four p's of yourproduct or service what position does it havewhat promotion what place and its price what is your offer or message to yourpotential customers what are you trying to say and what are you trying to get them to do what is your communication medium are you using radio ads billboards website social media for a... See more →

Key quotes:

• "If you’re writing a plan for your team, a good ask is setting specific marketing goals and objectives for them."
• "The easiest way to make sense of all the information you have collected so far is to build something marketers call a “persona.” A persona is a profile of what a typical customer in one of your target audiences looks like."
• "It can help you better understand who you’re going up against for customers, help you determine which marketing strategies to use, and can even give you insight about ways you can improve your own products and services — or create new ones — to gain a competitive advantage."
• "Without setting some specific goals, objectives, and targets, it will be hard to figure out just how well your marketing plan actually performed."
• "For example, if you plan to focus on social media marketing, you don’t need a full breakdown of how often you’re going to post on Instagram."

Key quotes:

• "Now it’s time to use that information to build your business plan and go-to-market strategy."
• "Your go-to-market strategy describes how you’re going to take your product through its lifecycle."
• "Here are 6 steps that will help you create a bulletproof business plan and go-to-market strategy to accelerate your growth."
• "Typically, you keep your business plan high level, and your team aligns to it by providing details on how they’ll contribute to meeting goals."
• "Keeping the customer center stage allows you to “just say no” when you’re figuring out what is and isn’t in your business plan and your offering."
• "There are many templates available online that include some version of the following: Step 3: Create Your Value Proposition How would you like to be identified in the market? Create a simple and direct statement that describes what you’re offering to the market."

Transcript: How to develop your marketing strategy the ultimate goal of any marketing strategy is to help you grow your business by capturing the maximum mind share at lower cost the anatomy of a great marketing strategy will include the following a clear definition of your competitive advantage on how you Flair against your competition and constructing your unique selling position or USP you need to create an F a B analysis which are your products features advantages and benefits then you need to define your target market which includes both demographic and psychographic profiling of your ideal customers they're hot buttons on why they need to buy from you this will lead to how you want to position your products and services and several means of attracting customers to your offerings you need to prepare your marketing collateral both printed in digital materials and contents aiming at attracting your ideal customers with the most effective persuasive messages next you need to know the medium of your marketing identify from different marketing methods to reach out to your potential prospects like advertising digital marketing direct marketing public relations etc depending on your target audience you will need to pick the best... See more →