How to create a website header that attracts attention

Key quotes:

• "It is divided into two blocks: the left part features brand logo while the right part presents the interactive area with links to several information blocks like «Product», «Studio» and «Press» and call-to-action button «Shop» marked out with a shape."
• "The left part of the header is visually longer and consists of four elements: the logo and the links to three data blocks, while the right part is shorter and includes only two layout elements: search and call-to-action button market out with the shape and colored for the high level of contrast."
• "As the menu of the website contains many positions, the designer uses this technique placing the hamburger button in the area of initial interaction — top left corner."
• "As this example of interaction shows, hamburger menu allows the designer to organize numerous theme blocks of information and provide effective visual hierarchy."

Key quotes:

• "You literally have a few seconds to convince your visitors to stay and look around on your website, if you use the typefaces like the second image above, you are giving them a good reason to hit the back button."
• "No matter how readable the font is, if the size is set to be too small or the spacing is not right, nobody would be able to read your content."
• "Another point you need to pay attention to is — don’t use too many different fonts on your website."
• "The other way of creating a visual hierarchy is by adjusting the font size and weight but using the same typeface, like below: Let’s start with typefaces."
• "Apart from choosing the right typeface, you should also pay attention to the font."
• "Oftentimes, when we create a website, we usually just pay attention to the images, the actual content, SEO and so on but forget about the usability of the website."

Key quotes:

• "In minimalistic headers’ designs, only the links to the major sections of the website and the company logo are presented."
• "In the case of voluminous headers, it’s better to leave some space under the fold so that a user will have a glimpse of what’s next on the page and start to scroll."
• "It’s a good idea for both desktop and mobile designs: Fixed headers improve the customer experience, keeping users oriented and giving them more control."
• "Before designing a header, consider the overall style of the website and its main purpose."
• "If it’s a promotional website intended for the presentation of a product, the design of the header may contain links to the main sections, combined with a large hero image on the first screen since the main purpose of such a website is to effectively present the product."
• "A user needs to easily navigate, know about the latest deals, how to quickly contact the manager and where to see the orders they’ve already made, so in this case, the header may be more concise giving way to other categories."

Key quotes:

• "A hero image is a large or oversized web banner image that is pinned to the header section of a webpage, usually towards the top of the page."
• "Because of its prominent place in the site’s visual hierarchy, the hero header is often the first thing users see when arriving on a website."
• "And in an attempt to create more personalized experiences for web users, some designers opt for animated hero images (using videos, sliders or carousels)."
• "With all the benefits of hero image websites, it’s no wonder they have become such a popular web design trend."
• "In big header design, it’s common to use super gradients, which transition between two or more colors (like in our example above)."
• "In this example by Kindeo, the hero image lends design support by enhancing the user flow leading to the CTA button, which is placed front and center."

Key quotes:

• "Mockplus team has put together 21 best hero image website samples and templates which help you to craft your own heroic image and capture the visitor’s attention."
• "This is a new web design with a vivid hero illustration, clear layout, prominent headline."
• "It is a beautiful website concept where the web designer used a full-screen to grasp the user’s attention."
• "Designer: Pham Huy This website header uses a 3D concept, including an exquisite and eye-catching background and great functionality."
• "It has a professional layout, as well as a full-screen image with amazing and colorful illustration to get people’s attention."
• "Designer: Aryo Pamungkas This is an amazing sea adventure website with a vivid and creative illustration that definitely catches the user’s attention."