How to create a welcome email that keeps visitors coming back

Key quotes:

• "What we see from our users and customers is that Welcome emails — the first emails sent to subscribers after signup — are usually the best place to start experimenting with email marketing automation."
• "A good Welcome email helps set the relationship on the right path, creates momentum, shows pro-activity, and if you’re lucky, it can actually drive sales and conversions."
• "A Welcome email focused on a valuable action that the user can take with the software can help do that."
• "A Welcome email focused on the site’s best content can help cement the relationship and drive engagement."
• "Let’s see how: There are two ways to setup an automated Welcome email with MailChimp, and there’s only one of those two approaches I would recommend."
• "Now, a better way to setup your Welcome email with MailChimp is to use ‘Automated Campaigns’ (Campaigns > Create Campaign > Create an Email > Automation > Welcome new subscribers)."

Key quotes:

• "Sign in Armida Markarova Nov 20, 2017·7 min read 3 Highly Effective Best Practice Tactics That Will Help Increase Your Open Rates and Drive Revenue Remember the good old days of first generation AOL email? Consider these stats that shine a light on why you need to invest time in your welcome emails (research from BlueHornet): Image source: BlueHornet — A Digital Guide to Sending Wow-Factor Welcome Emails Tactic 1) Set expectations for your email subscribers by: “43% of subscribers would like for businesses to email them less frequently.” — click to tweet Image source: BlueHornet — A Digital Guide to Sending Wow-Factor Welcome Emails Tactic 2) Guide them through the benefits of your entire email marketing program and what they can expect to get out of it right from the first email by: Once you have a grasp on their biggest barriers to purchase, you can then provide content that feels custom to their purchase journey."

Key quotes:

• "Your welcome email is the asset to communications with new subscribers and maintaining a positive customer relationship."
• "A welcome email is the first email your subscribers receive right after their first interaction with your business."
• "For that, automated thank-you emails help you provide your customers with a feeling of reassurance from the time they have clicked the order button until they receive your product."
• "In particular, thank you messages help you welcome your subscribers and start assembling a relationship online that is like the in-person connections your clients have with physical brands."
• "Right after you deliver your lead magnet value and welcome subscribers, you can present your product and contacts will be more likely to buy from you."
• "Welcoming your leads is a primary step in putting your contacts in a converting email sales funnel."

Key quotes:

• "Instead, you MUST wake the sleeping contacts in your mailing list and try to re-activate them back again with re-engagement email campaigns."
• "With effective re-engagement campaigns, you can get customers back, and it costs cheaper than acquiring new ones."
• "Your new email subscribers show a high engagement with your brand, yet, some subscribers turn to inactive contacts after some time."
• "Instead of increasing your budget to increase your customer acquisition, you could start creating re-engagement email campaigns and achieve the same objective with fewer resources."
• "We have collected a list of 12 of the best re-engagement email campaign examples, let’s go through it one by one."
• "Here’s an example of a re-activation re-engagement email sent to inactive blog subscribers."

Key quotes:

• "These allow you to increase the number of conversions by bringing customers back to the store and driving repeat purchases, without any additional investments since this tool is already integrated into the eSputnik service."
• "Typically, triggered emails target specific user audiences, directing their attention to a specific product and, as a result, driving them to purchase."
• "Let’s look at what types of triggered emails can work for online stores, and what revenue these can help generate, with a Promodo’s email marketing case study of Zootovary.com, a Kiyv-based pet supplies chain."
• "Aiming to further increase the questionnaire form completion rate, the marketers added a visual block to all Zootovary.com’s triggered and promotional emails."
• "Within 4 months of using the reminder block in Zootovary.com’s email campaigns, marketers gained a 4.8% increase in the form completion rate."
• "At the same time, Promodo’s marketers used additional triggers which helped them engage with a wider audience."