How to create an effective Tumblr marketing strategy

Key quotes:

• "You won’t see this in every marketing plan out there, but I think it’s absolutely essential to lay out the challenges, opportunities, and goals you see for your company."
• "These are both examples of challenges that you’ll need to address later in your marketing strategy with messaging, positioning, and strategies for creating exposure."
• "and when you expect to achieve these goals is a very important component of your marketing strategy."
• "When it comes to market research, you’re going to want to start with the basics: Age, gender, location, job title, hobbies."
• "Answers to these kinds of questions will really help you develop your messaging, your positioning, and even help you to determine the best strategies to use to reach your intended audience."
• "Based on your competitive analysis and what you see as your unique position in the market, you can begin to develop your brand’s core messaging."

Key quotes:

• "So before you commit to using Tumblr, remember that you will need to create and share original images that a young audience would like to engage with."
• "But many people use Tumblr as a blog and publish in-depth posts."
• "Your account might be created, but it is not properly set up because your avatar, description, blog title and header image haven’t been added."
• "Once you do that, the edit options appear and you will be able to add a new avatar, edit the header image, give a title to the blog and change the accent and background color."
• "You can hire a designer to do this for you or, more simply, find a theme that you like and install it on your Tumblr blog for free."
• "If you are still interested in creating a custom Tumblr blog, you should check this post out."

Key quotes:

• "You probably want to know how you too can create an amazing brand like Nike, BMW, or Intel."
• "Make sure you create the image you want people to see and think."
• "When you create your brand identity you will want to focus on your name, logo, and tagline."
• "Creating a good logo is a lot harder than naming your brand."
• "Knowing your brand personality is vital to creating an effective logo."
• "If your logo looks like it was created with Microsoft Office WordArt, it is time to get a new one."

Key quotes:

• "A good media plan helps you determine where to spend your advertising dollars."
• "Media planning is figuring out how to reach as many people in your target audience for the lowest price."
• "Ask and document answers to questions like: The answers will help you determine what it is you want to communicate to your target audience."
• "Your budget will guide you in determining which media outlets will publish your ads."
• "Social media ads fit your budget, but you’ll have to determine which platform is the most effective in reaching your target audience."
• "A media mix consists of the different communication outlets you will use to reach out to prospective customers."

Key quotes:

• "Within a social media marketing strategy, you need to consider how your brand can gain maximum exposure and engagement on each platform."
• "Though Facebook is known for ads, it’s a trend affecting all social media platforms and it means that organic reach is much harder to obtain."
• "Although this can be frustrating, we also have to remember that social media platforms are free services trying to make money."
• "We’ll briefly explain the tools they offer and why you might consider them in your own social media marketing strategy! Read More: How to Use Reddit in Your Marketing Strategy Pinterest — Four out of five users on Pinterest are female, which makes this a great platform for businesses with a mostly female audience."
• "Periscope helps you live stream events, you can show expertise and engage with industry questions on Quora, Medium allows an audience to be built even without a website, and Tumblr is a combination of Twitter, a blog, and Instagram."