How to create an infographic that inspires customer action

Key quotes:

• "When marketing messages are merged with a consumers’ wants, needs, and preferences, the result is a compelling content strategy."
• "Before you start designing your content strategy, snapping photos, and crafting clever captions, give serious and considerable thought to these six questions: Every customer goes through various stages of making a decision."
• "Then you map what they feel, need, and want along the way—how you can meet and surpass each step in the journey with your marketing, messaging, and expertise."
• "When creating a storytelling strategy, you have to focus on the kind of content they want to consume, which would influence their decision-making rather than what you, as a brand, want to publish because you’re not the one buying your products."
• "Now that you’ve laid the foundation for your brand and learned everything you need to know about your customer, you’re ready to start crafting stories."
• "Use your customer journey in this exercise and determine what stories and supporting marketing tactics you can use to create and share your message when your audience needs it most."

Key quotes:

• "Here’s an example of my search for “blogging:” (Remember — start with broad search terms.) Use the related search results to dig into the information your audience searches for so you can better tailor your infographic research."
• "You can use the tool to conduct general keyword research and narrow your focus when selecting a topic: In this case, I searched for “blogging” and found that “how to make money from blogging” has a high number of search terms, so I might consider that angle as the topic of my infographic."
• "If you find a compelling data point that you want to use in your infographic, trace it to the original research source."
• "The trick here is to find more recent research that re-tests and substantiates the original theory so it’s a legitimate data point, instead of simply dropping an older statistic into your infographic."
• "Go back and gather more research if you can’t craft a story that makes sense with just the data — If you have to fill in too much with text, it will make for a visually unappealing and potentially incorrect infographic."

Key quotes:

• "In order to be successful, most businesses will need four key types of content: Marketers tend to focus on creating educational and helpful posts."
• "If you’re writing about some useful tools for digital marketing, have in mind that some people might already be familiar with Buffer or Plann."
• "Medium’s research on this topic shows that an ideal blog post comes in to be a 7-minute read, which is approximately 1 600 words: When creating how-to guides, make sure to: -Solve a problem for your audience — A guide on how-to-do-something is helpful only if it solves a problem your audience might be having."
• "For example, we use: -Yummly, to find some inspiring and easy-to-make recipes, -Argus , to check if we’re taking enough water every day, -Studio Tone It Up to exercise and stay healthy, -Charity Miles, because if taking a walk instead of a bus can raise money for some charity cause, we’ll sure do it, -Foursquare to find out about good restaurants and places to visit and -Depop to sell and buy unique stuff, such as designer clothes."

Key quotes:

• "The Little-Known Secret of Creating content that Will Have Customers Raving About Your business For Life You dream of building a great business empire."
• "The big question is, what kind of content will generate the type of actions you want from your customers? Because I wouldn’t want your competitors to copy you The secret is creating content that solves your customer’s pain points."
• "Before you can create content that addresses your customer’s pain points, you must know the pains your customers have and the particular pain that your business addresses."
• "You need to create different forms of content, such as blog posts, video content, webinars, white papers, e-books, infographic, etc, to help solve your audience problems and also lead them through the sales funnel."
• "Then create your headline The fact that you know your customer’s pain point does not mean they will read your content."
• "Conclusion Using your customer’s pain points to create original content will not only solve their problems and make them raving fans of your business; your content will also rank in Google search engines."

Key quotes:

• "That’s what led us to creating a team role that focuses entirely on customer success."
• "” That’s why we’ve tried to stay in touch with users during their onboarding and daily use, listening and taking their feedback to heart."
• "We know that Piktochart is a tool that delivers massive value to our users."
• "All these actions, paired with our ebooks and guides, are creating feature awareness and helping our users “get” how Piktochart works."
• "Ultimately, these actions will help them achieve their goal of creating awesome infographics! We’ve tried to determine what Piktochart success means to our customers and how that’s related to why they’re using the tool."
• "In our minds, a successful outcome is when a user creates their first visual story and starts using Piktochart to tackle a wide range of projects."