How to create cool homepages to get attention for your brand

Key quotes:

• "One way to create a top-of-mind brand image is to use memorable and meaningful visual metaphors."
• "There are fun and creative ways you can use negative space — or the space between images — effectively."
• "Playing around with this can create unique, interesting effects you might not be able to achieve with simple images."
• "The GIF includes a simple rain animation that creates the image of a wine bottle, which is not only creative but subconsciously appeals to the viewer’s thirst."
• "For example, Boundary only has its name and a simple, brighter line curving through it, but it’s incredibly effective, as the line creates a “boundary” for the letters themselves."
• "Silhouettes are a simple way to create a logo; they keep things to a minimum, but are still able to provide a unique style."

Key quotes:

• "(How does your company, product, or service solve a problem or fulfill a need for users better than the other options available?) By ensuring that your homepage quickly and clearly conveys the answers to these three simple questions, you’ll be able to help visitors understand what your business is all about while also quickly giving them the confidence they need to make a purchase."
• "To ensure a better user experience with your website, it’s important to factor in responsive homepage design."
• "In other words, adopting a dynamic approach when it comes to the design and layout of your homepage will help you keep users engaged while also providing them with a positive, unique experience that keeps them coming back to your site for more! A great homepage design will allow visitors to move with ease between pages and screens, always communicating to the user where they are while keeping them engaged to continue exploring."
• "Visit the website: Dropbox.com What makes this homepage great? Visit the website: Meetthegreek.com What makes this homepage great? Visit the website: Igegroup.com What makes this homepage great? Visit the website: Matcha.com What makes this homepage great? Visit the website: Jacquico.com What makes this homepage great?."

Key quotes:

• "Those are the things that we want people to think of us and so it’s getting strategic about making sure we are sending the right message and sending the right signals so that they will in fact understand what our true talents are”."
• "In Cruz’s case, he expresses this in the first statement after his home image: In stating this so clearly near the beginning of his portfolio, it’s easy to see where his focus is going to be when you look at the type of art, writings, and video he’s created."
• "And whattaya know… When you scroll down his website, and look at his portfolio: By Cruz stating his ‘why’ clearly and showcasing samples of his work that enforces his overall theme — future clients have a clear idea of what drives him and the quality of work to expect."
• "If you wanted to be known and hired as a pet photographer — don’t showcase pictures of weddings you’ve done, and city landscapes, and nature shots — blah, blah, blah… Your portfolio will be all over the place and potential clients won’t know what to think."

Key quotes:

• "You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website."
• "But before we dive into the examples, let’s dissect some of the best practices of homepage design."
• "Not every page is perfect, but the best homepage designs get many of these right: If you’re a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the “right place.” Steven Krugg sums it up best in his best-selling book, Don’t Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long."
• "The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors’."
• "Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step."

Key quotes:

• "When you do grab a visitor’s attention, good things start happening: Because most first-time site visitors land on your homepage, this is where improvements will have the most impact on your overall performance."
• "In this article, our expert team of designers and marketers cover the 10 most important elements you need to consider while designing your homepage, as well as examples of how the most stunning websites turned their homepages into high-performance landing pages."
• "More complex or abstract products and services (like Honey, that provides coupons when shopping online) tend to rely on copy, colors and text to grab a user’s attention."
• "Pro tip: The more complex or expensive your product or service, the more likely you’ll need a secondary option for your site visitors."
• "The colors, fonts, spacing and visuals work together to offer a very simple yet eye-catching design that is oriented towards their main goal of signing a user up."