How to create customized buyer personas for your business

Key quotes:

• "This only means one thing — you need to create buyer personas to identify the most relevant customers for your business."
• "You will then need to use these personas to create targeted marketing campaigns which are highly relevant for your target customers."
• "You will likely need to create multiple buyer personas, and develop different marketing messages for each of them."
• "Use the following tips to create buyer personas for your business more easily and effectively: Before you start defining a buyer persona, take a closer look at your current target customers and try to identify their differences."
• "After you’ve successfully created and defined your buyer personas, you can start looking for ways to use them to boost your sales."
• "Here are a few ideas you can use: The best part about having well-defined buyer personas is that it gets easier to create personalized experiences for your customers."

Key quotes:

• "· Definition of Buyer Personas · Example of Humanlytics Buyer Persona · Why are Buyer Personas important · Negative personas · How to create Buyer Personas · How to use Buyer Personas to increase sales · Conclusion Tony Zambito’s defined Buyer personas as research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions."
• "Buyer personas help you understand your customers (and prospective customers) better and make it easier for you to tailor your content, messaging, product development, and services to the specific needs, behaviors, and concerns of different customer groups."
• "It’s easier to think that only big companies with multitudes of customers from different cities and states would need buyer personas but even small business like simple website also need to know their buyer personas."

Key quotes:

• "Building personas for your core audience can help improve the way you solve social media challenges for your customers."
• "For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience."
• "Use social media listening to find your potential customers asking questions or airing problems your product can solve on Twitter, Facebook and LinkedIn, or even Snapchat and Instagram."
• "Surveys and interviews are often a critical component to building a useful marketing persona."
• "For personas to become useful tools, it’s best if they’re based on interviews gathered from salespeople, customer service interactions, and the buyers (customers) themselves."
• "Your greatest resource for coming up with jobs for your personas is likely to be customer surveys."

Key quotes:

• "But to get the buyer through this journey and purchasing your product, you need to understand who they are and what’s important to them."
• "The more you know about your ideal buyer and what kind of information they need to make a purchase, the more personalized your content can be."
• "What if I told you that data management company NetProspex was able to increase visit duration by 900% and increase marketing-generated revenue by 171% - all by basing it’s website on buyer personas."
• "Creating a buyer persona takes time and research, but it’s well worth your effort if you want to increase sales and leads."
• "Your analytic tools, on your website and your social media sites, can give you insight into where you buyers are from, their age, their gender, their occupation, their interests, language, income, buying behavior and life stage."
• "Once you get all the data you can about your customers, you should check out who is following, buying from and interacting with your competition."

Transcript: Hi there in this methods video we're going to talk about personas we'll cover what a persona is how you can use this in your organization what value it actually provides and how to create one first let's start with what it is a persona is a profile that represents a particular group of people such as a group of customers or users a market segment a subset of employees or any other stakeholder group a persona is not a stereotype rather it's an archetype based on research even though personas are fictional they help make groups of people with similar service needs more understandable often personas are used to challenge existing definitions of market segments in an organization try to base your personas on common user needs patterns similar interests etc in general be careful when using demographics for personas age gender income and the like is data that's easy to get and therefore it's often used in marketing to segment customers but demographics often lead to stereotypes and not actionable insights regarding your users Netflix even says that demographics are garbage when it comes to predicting user needs so try to use your personas as a chance to... See more →

Key quotes:

• "You can decide to not include too many many things like in the example buyer persona below, or you can choose to include as many details as you possibly can."
• "I have decided to write an article about this process because I’ve noticed that many people have problems creating these buyer profiles/personas, and I want to help you improve your business."
• "And for your specific situation, follow this rule: The more specific types of clients you have, the more unique buyer persona you should have to approach each customer and prospect in the best way possible."
• "Let’s get started with creating the three buyer persona for my specific needs, keep in mind that these three examples might not work for you."
• "A good buyer persona helps you understand real-life customers by focussing your marketing around their needs."
• "This is a good thing, but many companies/businesses rely too much on those anecdotes which will distort the accuracy of the buyer persona and even the buyer-experience."