How to create effective Black Friday social media campaigns

Key quotes:

• "Twitter, Facebook, LinkedIn, and Instagram are being used as serious vehicles to reach consumers in a giant way to advertise great deals."
• "As we speak, hundreds of deals are being advertised online and many Black Friday advertisements have been leaked to the public."
• "Black Friday bargains are being offered from many retailers, even though the big sales blitz is still a few days away."
• "Research has shown that numerous shoppers will be shopping online this Black Friday."
• "Research also shows that a large number of shoppers intend to use social media sites to do their holiday shopping."
• "Not only will the stores be showing their deals on the social media sites but they will be advertising them with Email campaigns as well."

Key quotes:

• "Here’s a Black Friday post example from Home Depot: What I like about this post: Before we dive into online advertising, there’s something you should be aware of: Ads cost about twice as much between the third week of November and the New Year as they do the rest of the year."
• "So, there’s a strategy we use to maximize our client’s ad budget… These campaigns, promoted with online ads in the weeks before Black Friday*, give people access to your deals 24 hours before anyone else."
• "Here’s an example from last year, from our client JustLive: Then, create an email drip campaign which is sent to all your entrants giving them access to exclusive Black Friday deals 24-hours before you open those deals to the public."
• "So instead of directing people to your homepage, create a redirect towards a Black Friday-oriented product directory, and exclusively drive people there for the duration of the promotional season."

Key quotes:

• "All you need is a couple “preparational” things to make it right, so in this article, I’ll try to share my experience, running Black Friday campaign on social media in 2019."
• "That’s a good way to go, if: As we saw what was working from the past, we knew that our audience is mature and craving for discounts, as we didn’t do much of them during the year."
• "I’m not sure if this is worth mentioning, but for serial Facebook media buyers it’s a well-known fact, that you can’t rely on Facebook’s data when spending high amounts, so we are nearly +$150,000 (1,500,000 Swedish kronor) above the numbers below: So for correct tracking, use Google Analytics or Shopify Dashboard if you’re using their platform for your store."
• "Creatives mean videos, images, GIFs, slideshows and whatever you use as marketing material, placed on Facebook and other social media."

Key quotes:

• "When you get to the final one or two weeks leading up to Black Friday, it’s time to get more specific and start teasing the special opportunities you’ve prepared for your online store."
• "To look into times when your audience is active on your main social platforms, you’ll want to refer to: Then, you can use free tools like Buffer and Later to schedule your posts at the best times instead of posting manually every day."
• "Your Black Friday promotions, including your landing page, as well as product and category pages, will start to see some traffic increase."
• "One of the best reasons to do this even just a week before Black Friday is the ability to then retarget your website visitors with highly specific ads on Facebook and Instagram."
• "If you’ve been following, you’ve noticed that by this point, we’ve attracted new visitors to our Black Friday deals, and we’ve started new conversations across our social platforms."

Key quotes:

• "In this article, Nightwatch is going to take a look at exactly what you need to do boost your sales with last-minute Black Friday marketing campaigns, regardless of your sector."
• "Such a sequence is a great way to raise awareness, build anticipation, and it can increase sales and you can use a tool like Google Calendar to create a schedule."
• "What’s important to remember about emails during Black Friday season is that you need to make sure yours stand out from your competitors."
• "Social media can complement your email marketing efforts, and you can use them both to tease deals, letting your followers know what they could have in a few days time by creating posts about your upcoming deals and offers."
• "The great thing about social media is that it allows you to partner up with another brand and generate more exposure, more traffic and more sales for those crucial few days leading up to Black Friday."