How to create effective HVAC newsletters for marketing

Key quotes:

• "“So I need to turn my business website into a landing page to get more customers?” The answer is yes and no."
• "Landing Page: Top of the sales funnel, short and simple, multiple contact forms and CTAs (calls to actions)."
• "Your value proposition should be one of the first things prospective clients see when they view your company homepage, regardless of where they are in the sales funnel."
• "Most local businesses today understand that, and encourage customers and clients to rate them, write a review, or even give a shiny quote (and permission to use their photo) for their website and ads."
• "While usually not the focus of attention on landing pages and websites alike, trust signals are important at all stages of your sales funnel."
• "Now that you’re familiar with “the big picture” of what makes awesome websites and landing pages, let’s focus a bit on strategies and components that are specific to local service providers like HVAC businesses."

Transcript: Highlighting berries this is Sarah from sarahott CA I help entrepreneurs become absolute legends online in this video I'm gonna be showing you how to set up a beautiful MailChimp newsletter so if you want to make an email newsletter design it's pretty simple I'm gonna be using MailChimp because that's what I use so I'm gonna go over here to templates and I'm gonna create a new template and then I'm actually gonna choose one one of their pre-made ones and then edit it because I want it to be really simple so I'm gonna use one I like under ecommerce called boutique and I'm gonna select it and I really like this template because it's just really really simple there is just I find that people can get overwhelmed by trying to make it too complicated having different different columns and that sort of thing and I like this one cuz it's just very very simple and my advice for you is just to keep your email just fairly simple so this is the template that I suggest working with so I'm gonna jump over to my actual template here so now I'm gonna go back to the... See more →

Key quotes:

• "Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets."
• "For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region."
• "If you’ve built a local marketing guild among businesses in your community, consider ways to get the group together in real life."
• "A regional homeowners marketing guild is comprised of businesses who sell products or services to homeowners in a specific area."
• "Building the correct industry list means your partners can provide you the prospective customers you need, and every business you’re recruiting will benefit from the group as well."
• "Tell your partners why you’re creating a marketing guild and share the list of industries you plan to include."

Key quotes:

• "(“Known” is in quotation marks because you don’t actually have to know someone to send them an email, but you do need to have their email address in order for them to receive your message.) Email marketing is when a brand (personal or business — it applies to either one) uses email to send marketing messages to a list of known recipients who have typically signed up to receive these emails at some point in time."
• "An email marketing campaign is when a brand creates a number of email messages to send to a specific group of recipients, typically over a couple of days or weeks, with a pre-defined goal or desired outcome."
• "In this case, a nurture sequence might provide subscribers an opportunity to raise their hands and say they are interested in learning more about a specific product or service by sending an email with product or service-related content, and then triggering additional emails based on whether the recipient took action by clicking on the links within the previous email."

Key quotes:

• "New customers are the lifeblood of any Plumbing & HVAC company, and it’s vital that you keep a constant stream coming in."
• "The best way to get more customers for your Plumbing & HVAC company is by making it easy for possible for people to find you online."
• "Knowing how to design an effective website in 2019 can help drastically increase the leads and conversions you generate while providing you with more opportunity to generate revenue for your business."
• "Why is it Important to Have a Professional Website for Your Plumbing & HVAC Company? As the owner of an Plumbing & HVAC business working to develop an online presence, provide your users with immediate, easy access to your contact information."
• "With two businesses working together to refer customers back and forth, it’s likely that you’ll be able to open up some new avenues for leads that you hadn’t previously considered."
• "If a potential new customer decides to employ your services, it’s vital that they don’t find themselves disappointed by your response time."