How to create effective real estate landing pages in 2020

Key quotes:

• "Fortunately, some excellent digital marketing tactics can complement real estate advertising and bring a wealth of traffic to your doorstep and generate fresh leads hand over fist at a reasonable cost."
• "Let’s take a look at a search in Brooklyn Heights, NY: Regardless of which neighbourhood ends up being your targeted destination, there are bound to be multiple ad listings and substantial competition in the form of significant real estate websites (Realtor.com & Zillow.com in the United States, for example.) However, if you look at the listing above, Streeteasy.com utilized the power of segmenting their site by region to capture traffic for specific searches, driving users to highly targeted pages and cementing their space on the first page of Google."
• "When it comes to search advertising on Google — and in some cases, you’ll extend your budget to the enigma known as Bing — it’s essential to identify the right keywords that your potential buyers are using."

Transcript: What's going on guys it's the real success dude here from the real success dude calm in this video guys I'm gonna show you how you can create a free landing page that converts now if you do find this video helpful make sure that you click on the like button as well and if you want more videos like this be sure to subscribe to our Channel I don't belong much further I do guys let's get into the video okay guys so the website builder that we're going to be using to create our landing page is called Wix and it's completely free to use there's also a link in the description below as well if you want to go ahead and sign up for them click on start now you can go ahead and sign up either with Facebook or you can use Google or if you already have an account you can go ahead and put your details on the left hand side for just this video I'm gonna be clicking on the Google bone when I sign up using Google so once you've signed in you'll be presented with this screen here it's just gonna... See more →

Key quotes:

• "So, if you’re already investing lots into Google Ads, Facebook marketing, or some other online advertising channel, would you let your effort fail and the opportunity pass you by because of a poorly executed landing page? Designers base their page-creating process on general UX guidelines and various research on what makes a great user experience for website visitors."
• "When choosing a content writer for your business, it’s for the best to ensure they’ve already had experience writing for your industry, meaning they’re acquainted with the target audience, their jargon, and problems they want to be solved."
• "Your landing page should, therefore, aim for instilling the mental image of users who solved the problem thanks to you."
• "If your business aims high, your best choice is consulting with an SEO specialists, who can help optimize your page specifically for the purpose and the industry you’re in."
• "As landing page exists separately from your main website, it offers a great opportunity to play around with diverse fonts, colors, layouts, text, etc."

Transcript: All right what's up guys this is Clayton here in W luxury and I'm going to run you through a quick Facebook ad that I do I used to tie in to this landing page system called trying to front desk we've had a lot of success with it so far we get between you know probably we spend five to ten dollars a day we get several leads I'm gonna do ad for a project I'm working on right now I have one that's out there I already have a landing page set up so what I'm gonna do is I'm going to set up the Facebook ad show you you know how to do a little bit of targeting and get you back to the landing page and take you through that show you what all it does and everything and then show you the back end with all the leads and stuff the the current front desk system that I'm operating out of you'll see it's got about seven hundred and seventy leads in it we were using a blue food form for the first two months that we were doing this and we have about 250... See more →

Key quotes:

• "A successful landing page will convert your visitors into leads or customers, and connect them to the right people within your company."
• "Only then can you get to writing and designing a landing page that will motivate your visitors to take the specific action you want them to take."
• "Here’s an example from MailChimp: Adding videos to your landing pages that explain your product benefits can work wonders to convert more customers."
• "Use a lead capture landing page to give your site visitors instant access to your latest content in exchange for personal data."
• "Here are a few other ways to keep your readers’ attention on your landing page offer: Your goal in creating a landing page is simple: get people to fill out your form."
• "It’s easy to get caught up in the design of your landing page CTA, but don’t forget the importance of the text itself."

Key quotes:

• "It’s like having a basketball team that easily enters the opponent’s court but fails to land the ball in the basket-a lot of hard-earned momentum goes down the drain."
• "To ensure that your landing page actually entices your visitors to act, use benefit-driven points to explain exactly how the features of your product or service add value."
• "The small tweaks needed to improve responsiveness, like decluttering design elements or resizing images, might take a few minutes and will ultimately reward your landing page with a better user experience and more traffic from Google."
• "That’s why testimonials, reviews, and certification badges are an excellent way to communicate trust and authority on your landing page."
• "And the only way to discover, diagnose, and fix these barriers is to track problems and test changes with user analytics data and behavioral tracking tools."
• "After creating your landing page, combine Google Analytics data with mouse click data, scroll maps, and heatmaps to discover barriers to conversion."

Key quotes:

• "Here are 69 highly effective lead magnet ideas and examples to grow your email list."
• "Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc."
• "Or instead, you could ask readers to join your email list and get a free, downloadable PDF case study, detailing a real-life example of one business who used these 10 strategies to improve their customer service."
• "Another great example is this popular lead magnet created by Marcus Krieg: 3 Persuasive Video Scripts You Can Steal."
• "If your users need to deal with numbers, why not create a calculator and gate it as a lead magnet."
• "Let’s take a look at some educational lead magnet examples… Gated content is simply a blog post, or part of a blog post, that is hidden behind an email optin form."