How to create email newsletters that get fast results

Transcript: Welcome to this walkthrough video of public 8 where I'm going to show you how you can create this email newsletter in under 5 minutes and how you can easily export it to send through any email service provider including Outlook mac mail MailChimp or any other one you can think of by just copying and pasting the code into the body of an email so we're in the workspace and it's split into two sections you've got your content library on the left then on the right we've got the area for creating your newsletter and editing the newsletter so let's go ahead and start adding some content to the library first off we can just copy and paste the link for any web page that we want to add to our newsletter into that bar and you'll see it automatically adds it to your library if we're looking for a more automated way of getting content in there if you click on connect to source you'll see that we've integrated with all of these different services and the browser extension so let's go and see how this Chrome browser extension works find a page that we want to... See more →

Key quotes:

• "You don’t have to do everything alone; an Email Service Provider (ESP) makes it easy to launch, monitor and measure the success of an email campaign."
• "This part is easy; every ESP has a different process, but each offers an opt-in form for your site."
• "While you can easily capture in-person emails at the point of purchase, online visitors will need to use the opt-in form."
• "Setting up automated emails is fast and easy with most ESPs and with automation, you can make sure that the people who shared their emails with you get the ebook, discount or other perk you promised."
• "Automation also makes it easy to send drip campaigns as you build your email list."
• "You already know the power of real-time feedback; add an email opt-in form to your instant feedback survey requests and you can collect targeted customer emails with ease, right at the point of purchase from your health clinic, retail store, restaurant or spa etc."

Key quotes:

• "😱 In this post, we talk about creating nurturing emails that perform, newsletters or not."
• "To make sure that you’re building the right nurturing emails, it’s a good idea to start from your objective."
• "Although their businesses have a lot in common (they sell Software-as-a-Service to businesses and have transactional freemium models), and the goal of their nurturing emails is similar (get users to engage with the product and upgrade), their approaches are fairly differently: Drift uses marketing campaigns and feature release emails to nurture leads."
• "Beyond your campaign goal and the general structure of your nurturing sequence, you’ll want to think about: Open rates and click rates are really useful to help assess the effectiveness of your emails, but micro-goals are what can help you understand whether the specific email is driving leads to the end result you seek."
• "To scale your nurturing emails and reach your goals, you’ll want to make good use of automation."

Transcript: Hi guys, hope everyone's doing well andwelcome to Liana Technologies webinar! Our topic is: How to compose a killernewsletter. Liana Technologies is a software company that is specialized in cloud-based digital marketing tools and one of these tools is Liana mailer, whichis an email marketing platform. Our motto as a company is "Liana loves marketers"and what do we mean by that is we want you, as a marketer, to succeed in yourmarketing ‒ in this case email marketing. So this webinar is aimed to give you thebasic tips on how to do excellent email marketing. My name is Fanni Mäki and I work as a Marketing Coordinator at Liana Technologies. There's my email address so if you have any questions, any comments you can send me an email I would love tohear what you think and I will answer your questions if you have any. But let's get started. Why should you still be psyched to do email marketing? Look a the first bullet point there: the return on investment of email marketing is well over 4,000 percent and email is still the number one channel in digital marketing, so you want to be doing this. The catch is to... See more →

Key quotes:

• "You need an email marketing program to help you create and send emails and manage your list — especially bounces and unsubscribes."
• "If you have a blog or a newsletter, or you just send out company updates, include prominent calls to action (CTAs) on your website to ask visitors to sign up."
• "Create a quiz related to your business to add some fun and interactivity to your marketing while also gathering useful information about your prospects and customers (including their email address)."
• "If you have great lead generation offer that’s sharable, ask your customers to share it on social media, or forward an email version to friends and colleagues."
• "Not only is guest blogging great for SEO and earning backlinks to your website, it’s helpful for building your email list too! Collect business cards from people you talk to, and follow-up to ask if you can include them on your email list."
• "It can be as simple as, “Would you be willing to provide an email address so we can stay in touch with more information?” Traditional marketing might not seem like the most obvious way to gather digital information, but it can still be effective."

Key quotes:

• "HANDPICKED RELATED CONTENT: Now your contacts know to expect great digital marketing copy from you, it’s time for an attractive discount offer, exclusive sales information, or an enticing invitation to view your new collection, menu, or product."
• "Nurture followers with regular information, offers, and sneak previews until they sign up to your email list, and then you can use digital marketing software for A/B testing, monitoring conversion rates, and measuring customer response."
• "HANDPICKED RELATED CONTENT: Paid ad campaigns using Facebook Ads, Google Adwords, and paid search campaigns on other search engines can be highly effective ways to gather brand new signups for your email marketing list."
• "Once potential customers reach your website through SEO and find that it’s relevant to their needs, they’ll be open to subscribing to your email list and receiving your regular content."
• "Conversion rates and ROI are both high, the cost of entry is low, and with the help of an email marketing solution, you can monitor and measure customer response, personalize your marketing messages, and design attractive emails with very little effort."

Key quotes:

• "The best thing I’ve done to increase my open rate is to re-send each week’s newsletter to people who didn’t open the first blast within a few days of receiving it."
• "Here’s what that looks like: These follow-up emails to people who didn’t open the initial blast leads to about 25% more people reading each week’s newsletter."
• "(Here’s a breakdown of what a Lookalike Audience is.) If you’re not familiar with Facebook ads, this means I had Facebook use its data and algorithms to create an audience of people who were similar to the ones who actually subscribed to my newsletter after reading my writing tips post and targeted them with my ads."
• "Using strategically relevant (and popular) tags on Medium such as Self Improvement, Life Lessons, and Creativity, ensures I reach people on the platform likely to be interested in my newsletter — even if they don’t currently follow me."