How to create event websites that attract attendees

Key quotes:

• "Having a firm understanding of each type of event will help event marketers determine which ones align most closely their specific goals."
• "Below are a list of ways to articulate event marketing goals followed by nine metrics to properly measure event ROI, helping to ensure continued success."
• "Ask yourself detailed questions based on previous events as well as attendee survey responses in order to better understand what type of venue will best address those areas of improvement."
• "High SEO ranking, relevant content, and showcasing the event brand are all important factors in creating an amazing event website."
• "Providing valuable content in the form of blog posts on your event website will drive more traffic to your site and thus more event registrations."
• "They build it up a lot, they look at the video that we at Wistia create and think, ‘We can’t do that!’ Your video doesn’t have to be perfect, but it’s important to have it.” — Karla Franco, Events and Marketing at Wistia Another medium of content is video."

Key quotes:

• "Whether it’s a seminar, a small meeting, or a large conference, social media are powerful tools to help you promote any event."
• "Create your event landing page using one of the many free tools available to you, or use an online event management service like Eventbrite."
• "Tag all your event-related tweets, images and other social network updates using the hashtag."
• "People love free things so create buzz by giving away some tickets to your event through Facebook, Instagram and Twitter contests."
• "There are many ways to do this but the simplest is to invite people to share why they want to attend and post on the relevant social network using the event hashtag."
• "Use a tool like Canva to create branded images of speakers with your event logo and hashtag."

Key quotes:

• "Event marketers should utilize company pages as a way to promote an upcoming event to an audience of people already interested in the services or products the company provides."
• "In the example below, Content Marketing Institute chooses to place their Upcoming Events module in a prominent position — which helps to showcase their events to passionate followers who are likely to be interested."
• "Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event."
• "Advertising represents the main source of revenue for Facebook, and as a result, the company has invested a great deal in designing an easy to use advertising platform that enables organizers and event marketers to reach a wider audience."
• "For event organizers simply interested in generating buzz, Facebook allows advertisers to use the “Interested” or “Going” button."
• "Ads Based On Demographic Information: For organizers hoping to reach a specific audience, Facebook allows advertisers to select various demographic and geographic filters."

Key quotes:

• "Don’t forget to send invitations to related Facebook pages via private message or as a comment on a few of their popular posts but be sure not to appear spammy."
• "To do this, you need to identify the right keywords to target to focus on people that would possibly be interested in your event."
• "It’s no doubt LinkedIn is a great platform for promoting events so don’t disregard this platform, especially if your webinar is targeted at B2B professionals."
• "There is a growing catalog of event listing sites with free features, so we’ve hand-picked some of the most well-known (i.e."
• "heavily trafficked) sites where you should focus your time and energy first: Online event promotion is no easy feat (which is why we didn’t post our 30-page guide here on the blog)."
• "Whether you choose to use one method or all of them (or none of them if you’re already on top of these channels), what matters is that you understand just how effective an online event promotion campaign can be, even with a limited budget, especially when we are using the right tools."

Transcript: In this video I'm going to show you how to add event and ticketing functionality to your WordPress website in only six minutes first we can install WooCommerce which is a popular e-commerce system vault for WordPress next we'll install free events which will add the necessary ticketing functionality to lieu commerce we're going to log into the WordPress dashboard and install our first plugin blue commerce is a free plugin and is available directly from WordPress which means you can install it from within your WordPress dashboard simply go to plugins add new and search for WooCommerce once you've found it click the Install Now button wait for it to install and then click the activate button next up we're going to set up WooCommerce for our website WooCommerce have a great setup wizard which makes it super easy start off by entering your store details for this demo I'm going to insert generic information but in your case this would be your location and currency you can sell both physical and digital products with fewer events but for this demo we're going to select digital only once all of the information has been completed click the let's go... See more →

Transcript: Hi this is Connie from sexuality design.com and cheryl had a question about how to set up for Squarespace website to take event registration so we're going to talk through that right now and I will show you on her site just how to get that going so to give you an idea of where we're heading here this is a different client site so they own a kids gym and this is their sales page their summer day camps so they go on and talk about the details of the camp and they show some pictures and the schedule and everything and then down at the bottom there's a couple different buttons a couple different options whether you want to register for the full season or for just individual weeks but these are just two different products that we have dropped in here so the thing that makes it different for an event registration is when you click Add to Cart it's going to pop up a form so you can get the information you need for that person who's attending so for those in this case where when you know looking for t-shirt sizes and the hours that... See more →

Key quotes:

• "Creating an engaging event website is one of the most important tools for attracting attendees to your event."
• "More often than not event websites end up showing what they are rather than who they are."
• "Event organizers can improve by giving opinions on issues addressed to the given industry, posting relevant media and sharing compelling stories."
• "You need a simple way of capturing their contact information, either through email capture or social media subscription."
• "Make your website social! Most event website are missing the most obvious ingredient: People! When you create an event website with a social aspect, it is possible to have attendees and users create content for you."
• "Attendees love to engage with each other through social networking, content sharing, and by having discussions related to the event theme."