How to create strong brand names and logos for your company

Key quotes:

• "According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors."
• "To create proper brand identity, designers need to get deep into the details about business goals as well as do a research of the market and its target audience."
• "Here we’ve divided a branding process into six essential stages which designers need to go through on the way of brand creation."
• "Of course, it’s not a designer who sets the goals of a company or defines its personality still it is a foundation of all the branding process."
• "Moreover, before designers start working on a visual part, they need to identify the character which company or product wants to present."
• "Mascots are the custom design characters created to represent the brand in a quite symbolic way."

Key quotes:

• "Know Your Audience, Know Your Brand, Be Unique So you have decided to build a brand and your goal is to get noticed."
• "If your goal is to build a brand or get your website noticed, the first thing people look for is your logo."
• "Throughout this article, I am going to go through some tips that can help you create a strong and dynamic logo."
• "You need to decide your target audience and figure out how specific your products or services are."
• "It’s okay to get inspiration from other logos but try not to rip off a design from a different company."
• "So when designing your logo make sure it’s not only well designed but has a purpose or a meaning too."

Key quotes:

• "There are numerous resources that will let you design a logo for free, and some of the unicorns in the industry will even allow you to download it without having to pay a penny."
• "The free version of the Logomakr service allows you to choose from thousands of stock icons and use hundreds of available fonts."
• "Completely free options are available, letting you create a logo using their range of icons, fonts, shapes, and colors."
• "The resolution of the final image is somewhat low, and customization options are limited, but it can still create a high-impact design for no cost to you."
• "Another site that offers requires a purchase to download your creation, but lets you design for free, is Logo Garden."
• "Logo design services are also available, as well as options for creating websites, business cards, t-shirts, and promotional items."

Transcript: What if I were to tell you today in this episode we'll teach you how to design a logo for your company that'll be the next billion dollar company that you own how exciting is that right okay before I get into the episode let me manage your expectations to know that no matter how amazing of a local you design it has very little to do and being a billion dollar company but still there is a science to designing a logo I'm going to talk to you about that today so before I get into the episode title is gonna be how to build the next iconic brand or iconic logo if you got any questions thoughts comments as I'm going through it comment on the bottom and if you haven't yet subscribed to this channel click right here to subscribe to value tainment Channel ok let's get right into a number one first thing you got to know is there's 5 different types of logos it's very simple 5 first one is a word mark word mark means where the name of the company is the actual logo like coca-cola Google Yahoo the actual name becomes the... See more →

Key quotes:

• "Jeff Bezos, the founder of Amazon.com, once summed up brands succinctly and effectively by saying, “Your brand is what people say about you when you’re not in the room.” Brands create connotations and reputations about companies for consumers."
• "In fact, effective branding is extremely important when building a business, and how well a brand is designed can make or break a company’s success."
• "The following advice about how to design a logo can help ensure that you create a branded image that both effectively represents a new company, and also resonates with the consumers that see it."
• "If you’re planning to design a logo for a brand new company, there are some simple steps to take that can get you from the brainstorming phase to a beautiful, effective logo that your client loves."
• "To build audience personas that help spur the creative process, answer all of the following questions about who you’re trying to attract: Once you’ve answered these questions, you may find it easier to hone in on just what kind of visuals will appeal to the right people."

Key quotes:

• "One way to create a top-of-mind brand image is to use memorable and meaningful visual metaphors."
• "There are fun and creative ways you can use negative space — or the space between images — effectively."
• "Playing around with this can create unique, interesting effects you might not be able to achieve with simple images."
• "The GIF includes a simple rain animation that creates the image of a wine bottle, which is not only creative but subconsciously appeals to the viewer’s thirst."
• "For example, Boundary only has its name and a simple, brighter line curving through it, but it’s incredibly effective, as the line creates a “boundary” for the letters themselves."
• "Silhouettes are a simple way to create a logo; they keep things to a minimum, but are still able to provide a unique style."

Transcript: There are an estimated 300 million companies in the world today that's 300 million brands some brands as big as Apple and coca-cola others are smaller than one person business with so many brands in the world it's getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with three steps first select what type of name you want there are seven different categories of names and pretty much every brand in the world falls within one of these seven categories eponymous names like Disney and Burberry work by embodying the vision and beliefs of their founders these names are okay if you're feeling lazy or just have a big ego adidas is more unique its derive from Adi Dassler the company's founder and Tesla wasn't created by Nikola Tesla he died in 1943 but the name is an homage to Tesla's electrical engineering achievements descriptive names like American Airlines and the home depot work by telling you exactly what the company does but these names can be a mouthful and are much harder to own and protect acronyms like GE... See more →