How to create stronger, more effective marketing copy

Key quotes:

• "And here it is: I won’t even cash your check or money order for 31 days after I’ve sent you my material.” Writing good copy is a skill that will continue to be valuable as long as people use words to sell things."
• "A good copywriter will tell you there are five essential elements that make up a good landing page: The headline should draw in readers and make them want to know more."
• "Once you begin to get the hang of writing copy or you find a copywriter you trust, you’ll want to consider trying online advertising."
• "Here’s how to use it in your own copy: The first thing you want to do when you start writing copy is grab the attention of your visitors."
• "Can I trust my ER doctor?” You always want to turn your headline into a compelling question so your visitors are engaged with your copy and eager to find out the answer."
• "Smart online business owners understand that creating content for social media is just another form of copywriting."

Key quotes:

• "Writing copy for websites requires establishing a bond with your reader."
• "Write to your ideal reader — Make sure you have a firm understanding of who is buying your product or services, and how they are being used."
• "If you know how to use it, Google Keyword Planneris an excellent way to find the phrases people are already searching for."
• "Link to other pages and posts — When a reader makes it to your website, it’s good to keep them there."
• "Get personal — There are likely many options for people who are in the market for what you sell."
• "Write in short paragraphs — Shorter paragraphs allow your reader to more easily stick with your content, and understand the message."

Key quotes:

• "And for your captions and copy to be truly effective, you need to make sure you’re writing in a specific way that motivates people to click through."
• "There’s a reason I was hired to write social media copy."
• "Here are a few of my top tips for writing great copy for social media: It’s no secret that people’s attention spans are short."
• "Your audience is skimming on social media, so make sure you say what you need to say as quickly as possible."
• "People go on social media to be entertained, to learn new things, and to connect with others, including brands like yours."
• "Social media copy should definitely be fun, but you shouldn’t be having so much fun that you forget you’re writing on behalf of a business."

Key quotes:

• "I’m okay writing a rough draft that’s a galaxy far, far away from decent because I know I can always return and clean it up later, and that it’s more important to hit my word count for the day."
• "Writers who consistently take their copy from good to great have eager readers and growing audiences."
• "If you want to maximize the benefit for everything you write, you must understand the differences between writing for a time-strapped online audience used to skimming, long copy designed to drive a reader to action, page-turning fiction meant to turn readers into fans, or any other type or writing, and be forever ready to adjust your sails to the wind."
• "No matter what type of writer or content marketer you want to be, knowing your medium and writing well inside it will endear you to your readers."
• "Don’t be afraid to ask for the quiet you need so you can create the quality copy you’re capable of writing and grow your audience as much as you’d like."

Key quotes:

• "The use of active voice is super important when you’re writing marketing copy."
• "You want to use a strong headline that captures the reader’s interest followed by copy that prompts them to take action."
• "Even if the writing is amazing, people won’t take the team to read and digest it unless you keep it concise, to the point, and break up paragraphs every 1–3 sentences."
• "When you’re reciting all of your selling points, be sure to use the rule of 3 to batch up a brief list of features, benefits, and takeaways so the reader won’t have to get bogged down going through a full list."
• "One of the main reasons why your marketing copy may tank is when you fail to address any objections people may have to the product or service you’re promoting."
• "Even if you target the right audience and have a solid following, people are going to have some reservations about your offer so it’s best to address these objects in your copy and show how to overcome them so the customer can buy with confidence."