How to create the perfect Facebook survey through email

Key quotes:

• "A great survey can quickly spread across your target community if people are interested in the answers and trust that you’re going to present their data in a thoughtful and interesting way."
• "I’ve also advised others on this strategy, including journalist and author Allison Yarrow, who is surveying new moms for her second book, “The Mother Load.” All told, these surveys have reached thousands of people and have helped jump start audiences for personal and professional projects."
• "So, I knew that starting a survey for this audience segment would get people to share it with others, since it was probably the first one they had ever seen targeted towards them."
• "Make sure it’s clear they’re going to get the survey results and the occasional update on your project when asking for their email."
• "I know Google Forms gives you some basic charts, but you don’t want to present your hard won data with such blandness."
• "Maybe you’re doing a parenting survey and you want to see how mothers and fathers differ in the number of diapers changed per week."

Key quotes:

• "Email surveys are donkeys while Facebook Messenger surveys are magnificent unicorns."
• "Email surveys — DONKEYS: ✗ Take too long to fill out✗ Clunky to fill out on mobile✗ Get trapped in spam filters✗ Anonymous data✗ LOW RESPONSE RATES Facebook Messenger chatbot surveys — UNICORNS: ✓ Quick and easy to fill out✓ Mobile-friendly✓ High engagement rates✓ Saves survey info in customer profiles✓ Allows for follow-up content✓ HIGH MARKETING VALUE Of course Facebook Messenger surveys do the job of collecting market research."
• "But the best part is that by doing a survey, you’re adding to a customer’s profile — and you can use that data to create audiences and inform future follow-ups via Messenger."
• "I’ll walk you through how to build a market research survey collected in Facebook Messenger in 3 steps: Bonus step: Blast follow-up messaging to your new audiences! Save responses with attributes you can use to create audience segments for future messaging: So for example, if it turns out that most of our audience advertises on Facebook, we can blast Facebook Ad-specific content to these people."
• "The final blow in the battle of unicorn Facebook Messenger chatbot surveys against donkey email surveys is follow-up messaging."
• "Take the new audience you created from responses, say people who are doing Facebook Ads: And blast them with tailor-made content they’ll love!."

Key quotes:

• "One of the most effective ways of creating personalized emails is to segment your database and send relevant content to each group."
• "After people have signed up for your news by entering just a name and an email address, invite them to fill out the form to get additional information and to send them personalized emails."
• "Then you will be able to send personalized emails to different groups, for example, those who haven’t opened your newsletters for a while or those who open but never click."
• "Dynamic content If you don’t want to create several newsletters for each segment but still want to send personalized emails, use the Mailigen dynamic content feature."
• "Dynamic RSS campaigns Mailigen RSS allows your email newsletter content to be placed automatically when your email marketing campaign is sent."
• "But if you combine RSS to emails with dynamic content, you can not only automate your campaigns, but also segment your database and send personalized emails to each target group."

Key quotes:

• "The most important activity before you actually start writing questions for your questionnaire is to set your goal."
• "Without a clearly stated goal, it’s very difficult to design proper questions, find the right audience, and identify the right form for your research."
• "Defining a meaning of your research might lead to a completely different form than a questionnaire."
• "Now, when you have defined what you want to accomplish, it’s time to write questions that will help you to achieve it."
• "If the question does not help you get closer to your goal, it has no business being in your survey."
• "If you already have a product with a user base, don’t hesitate to ask them to participate in research."

Key quotes:

• "At Envato, our design team creates surveys so we can gain valuable insight about the way people use our product."
• "“Surveys are useless until you know who it’s for and what you want to learn from it.” So we created The Lean Survey Canvas to help us prepare better surveys faster (in just a few hours)."
• "The result is a more concise survey (under 8 questions) that’s much easier for the participant to complete with clear, actionable insight from the results."
• "“You’ll find most survey questions you come up with aren’t needed.” Pro tip: Start by writing notes for each section on separate sheets of paper (allowing you to create as many ideas as possible) before mapping it out onto the canvas itself."
• "These could be answers to the questions from step 1 that you already know, information about the recipients that we don’t have to ask, or data that helps give more context and value to the results."
• "Pro tip: We use Post-it notes in different colors to show any actions like getting a list of users with the right attributes created."