How to create the perfect product announcement email

Key quotes:

• "Marketers, developers, product managers need to respect users and use smart ways to announce updates."
• "Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience."
• "Show your customer some care by bundling up small bug fixes and frame them in the right way and announce them periodically."
• "It creates trust between us.” Your customer follows you on social media because they want to know about the news they care about and to have an opportunity to engage with your brand."
• "In contrast to social media, where you are limited in words like Twitter, (or in general the message is expected to be short), creating a blog is a smart way to announce product update."
• "Your biggest fans are likely to get excited about a new product update announcement regardless of how it is delivered."

Key quotes:

• "Your product stands a much higher chance of selling if you have an existing audience you know how to help."
• "How will you know if people need your product if you haven’t talked to them? Talking about and promoting your product in the months prior helps to not only continue growing your audience, but also generate interest in the product you’re going to sell."
• "You want to remind people of not only what you’re launching, but why they need it."
• "When it comes to launch time, most people simply won’t care."
• "You’ve reached the home-run; you understand the people you’re selling to, you’ve been consistent in your messaging and decided on a launch strategy."
• "An early launch campaign also gives you time to answer people’s questions and spread the message."

Key quotes:

• "So when’s the right moment — nay, the best moment — to send a launch day sales email to your list? On its little lonesome, a launch day sales email isn’t going to do much."
• "Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for them."
• "By the time Launch Day rolls around, you want your list as warm as possible."
• "Your pre-launch sequence is a series of emails you’re going to be sending out before you ever open up your cart for orders."
• "Remember: the reason for every pre-launch email you send is to raise your audience’s level of awareness."
• "Warm them up as much as possible for when that launch day sales email hits their inbox."

Key quotes:

• "New product announcement email campaign is not a single email you send to your network."
• "The announcement email design should include a call to action for your subscribers to dig in and start using your product, test it or place an order (Below you can see 31 inspiring product launch email templates)."
• "For contacts who opened your beta announcement email, you can send them further information about your new product."
• "Try to create an attention-grabbing subject line for your product announcement email campaign."
• "You can make subscribers curious by asking a question which you answers in your email, promise your subscribers with something interesting, or also you can write a subject line that sounds strange or unusual and create a sense of urgency so your contacts feel like opening the email."
• "One of the best practices is to use a single column layout for the new product announcement email template."

Key quotes:

• "Note: if you start announcing the product launch a few months prior to the release date, then you are welcome to extend your sequence to 4–6 emails."
• "For the emails promoting devices and other products we are going to launch, it would be reasonable to add the “Pre-order button”."
• "There is a traditional strategy you should stick to when starting an announcement campaign: ➢ Explain what kind of the product it is and its unique features ➢ Why people would need it ➢ The release date ➢ The way people can buy it But we have just surveyed the Apple newsletters’ examples."
• "Most of their emails are the announcements of new products’ launch, software updates, but not typical products’ promotion."