How to create your best email marketing campaign in 2020

Key quotes:

• "The email message that you send to your subscriber needs to match their interest, and this will only happen when you know and understand your target audience better."
• "Segmenting email lists based on geographical location, age, gender, and buyer personas will helps you send relevant emails to your subscribers, which improves your chances of getting a large number of sales in the future."
• "You can segment your mailing list, for example, by geography, age, or purchase history and then send messages written specifically for each group."
• "I also wanted to let you know about an upcoming sale we’re having on accessories for the XYZ.” Email marketing works great when it comes to creating a unique experience for your prospect or customer."
• "You can send out emails and expect to make sales only when you understand the importance of value because not everybody on your email list is going to become your customer."
• "But when doing A/B testing don’t pay much attention to your opinion as your gut instinct can be surprisingly far off the mark when it comes to what will work in email marketing."

Key quotes:

• "So why is UX Design so important to maximize your email marketing campaign results in recent times? Simply put, if the user has a good experience, the more likely they are to carry on reading, follow your advice in your email, and ultimately spend some money."
• "Using UX Design will ensure that the user has the best possible experience and there are certain principles to follow when designing your email marketing campaign: · Make the information useful and usable."
• "Each of these depends on the successful completion of the previous one and you do this by making the information within the email, valuable; ensure that the customer enjoys reading your email newsletter and that they don’t regret clicking on the link."
• "People haven’t got the time to read long and involved subject lines."
• "Always use high-quality images that are easy to look at and combine them with easily read and relevant text."
• "Furthermore, many readers (about 80%) don’t even look at emails that aren’t adaptable."

Transcript: Hello everyone welcome to distilled over youtube channel and the past few days I've received some requests on creating some more videos on HubSpot so in this video tutorial I'm gonna be taking you on an overview of the email marketing tool of HubSpot so let's dive in so you click on the marketing tab over here on the top and click on email so the email marketing email dashboard opens up as you can see I've ran several campaigns email campaigns both normal campaigns and automated campaigns and you will see that my open rate is very good this campaign was run just seven hours back so I've already received 16.6% opened rate right and I'll give it 24 hours at least to see if this goes up which I'm sure it will because if you look at my previous email campaigns over here I've got 18 percent and if you click on over here it shows you the email etc and if you come down you will see more 29% over here 33 percent again 36 percent so the email open rate is quite high which also obviously increases the click rate if I go to page 2... See more →

Key quotes:

• "These are great features yet the 1-click Mailchimp automation, the click-free dashboard and built-in analytics of the email marketing platform is the real deal."
• "The insightful dashboard, powerful analytics, supportive integrations and the built-in A/B testing of the platform helps you make the most of your email marketing campaign."
• "With the help of this cloud-based email marketing software, you can A/B test your emails, send event-triggered emails and analyse your campaign results using powerful reporting analytics but on the downside, Mailjet offers comparatively fewer templates and the automation features need a bit more polishing."
• "The email marketing software offers pre-designed templates, layouts, drag and drop editor and integration with Zoho CRM to facilitate smooth workflow."
• "The intuitive email marketing tool allows you to build emails effortlessly with its drag and drop features."
• "One of the best features the email marketing platform offers is the machine learning-powered send-time optimization."

Key quotes:

• "Considering the challenge of finding the right tool, I’m going to list out the best email campaign software that will help you automate your email marketing process."
• "It provides easy to drag and drop to design a custom email template, email automation to keep the audience engaged and provide real-time analytics to stay top of the game with an effective email marketing campaign."
• "This email campaign software helps you with adding time-based drip campaigns to automate your email marketing process."
• "This email campaign software allows you to create conditions and decisions in every email and completely automate that helps you to increase your open rates."
• "It has high-end features like marketing automation with personalization, email builder, email list segmentation, multichannel messaging, and AI-based analytics, which keeps the tool unique from others."
• "MailChimp started with allowing its users to send newsletters, but at a later time, it builds itself as a premium email marketing automation tool."

Transcript: This is an updated MailChimp tutorial that covers how to sign up for a free MailChimp account you can have up to 2,000 subscribers with a free account we will cover how to create audience which was previously called list I will show you how to add subscribers manually or how to copy and paste lots of subscribers to your audience we will cover signup forms that come with MailChimp but also I will show you beautiful signup forms that are free that you can install on your WordPress website and we'll talk about creating tags that will help you split your audience into groups in that way you can send specific emails to specific groups I will show you how to create a thank-you page where you can attach a free gift like an e-book or a webinar in exchange for people's email address and name we'll also create a regular email together which you can send manually to your subscribers and we will cover how to create a template that you can save and reuse whenever you want to send out a new email finally we will create an automated welcome email that will be sent out right... See more →

Key quotes:

• "Businesses have increased their email marketing budgets, with 82% of companies now using email marketing technology to get more customers."
• "We look at the top 5 email marketing trends for 2020 that are shaping the way people consume emails and what we can do as marketers to communicate with our audiences in the ways that they prefer."
• "In 2020, we will see more businesses embracing these privacy laws and giving way to creative and compliant email marketing."
• "Back in the day, only enterprise companies and well-funded startups could afford to use tactics like marketing automation."
• "In 2020, email marketing automation will get into more hands as companies look to scale their email efforts."
• "How you can make use of this trend: According to a study, only 14% of subscribers believe that the majority of the emails sent to them are relevant."